Yael Karlinsky-Shichor

Northeastern University - D’Amore-McKim School of Business

360 Huntington Ave.

Boston, MA 02115

United States

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Scholarly Papers (1)

1.

Automating the B2B Salesperson Pricing Decisions: Can Machines Replace Humans and When?

Number of pages: 65 Posted: 06 May 2019
Yael Karlinsky-Shichor and Oded Netzer
Northeastern University - D’Amore-McKim School of Business and Columbia Business School - Marketing
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Abstract:

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business-to-business marketing, field experiments, machine learning, pricing, sales force