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Rennyta Yusiana

Telkom University

Jalan Telekomunikasi No.1

Terusan Buah Batu

Bandung, ID West Java 40257

Indonesia

SCHOLARLY PAPERS

1

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151

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0

Scholarly Papers (1)

1.

The Influence of Green Marketing to Perceived Value on Pertamax Purchasing Decision

Yusiana, R., & Widodo, A. (2016, August). The Influence of Green Marketing on Perceived Value of Pertamax Purchasing Decision. In 2016 Global Conference on Business, Management and Entrepreneurship. Atlantis Press.
Number of pages: 4 Posted: 09 Apr 2019
Arry Widodo and Rennyta Yusiana
Telkom University and Telkom University
Downloads 151 (491,334)

Abstract:

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green marketing, green product, perceived value, purchase decision