Mohammed Y.A. Rawwas

University of Northern Iowa

Cedar Falls, IA 50614

United States

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Aligning Supply Chain Relational Strategy with the Market Environment: Implications for Operational Performance

Iyer, Karthik, Srivastava, Prashant and Rawwas, Mohammed Y.A., (in Press), "Aligning Supply Chain Relational Strategy with the Market Environment: Implications for Operational Performance" Journal of Marketing Theory and Practice

Posted: 31 Jan 2013

Karthik Iyer, Prashant Srivastava and Mohammed Y.A. Rawwas

Independent, Drexel University and University of Northern Iowa

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