Richard R. Johnson

Independent

5430 Edith St.

Houston, 77096

SCHOLARLY PAPERS

3

DOWNLOADS

181

CITATIONS

0

Scholarly Papers (3)

1.
Downloads 92 ( 32,752)

Marketing Economics

Darden Case No. UVA-M-0648
Number of pages: 10 Posted: 21 Oct 2008
Independent, affiliation not provided to SSRN, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 92 (232,873)

Abstract:

break-even analysis, contribution analysis, cost analysis, economic analysis, marketing management, marketing strategy

Philip Morris U.S.A. And Marlboro Friday (a) (Condensed)

Darden Case No. UVA-M-0657
Number of pages: 4 Posted: 21 Oct 2008
Independent, University of Virginia - Darden School of Business, University of Missouri at Kansas City - Department of Organizational Leadership/Marketing, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 69 (277,951)

Abstract:

brand management, pricing

3.
Downloads 20 (177,984)

Marlboro Thursday

Darden Case No. UVA-M-0666
Number of pages: 3 Posted: 21 Oct 2008
Richard R. Johnson and Paul Farris
Independent and University of Virginia - Darden School of Business
Downloads 20 (453,427)

Abstract:

consumer marketing, pricing