Richard R. Johnson

Independent

5430 Edith St.

77096

  • Independent

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    • Tel: 713-661-2661
SCHOLARLY PAPERS

3

DOWNLOADS

187

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (3)

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1.

Marketing Economics

Downloads 93 (68,146)

Marketing Economics

Darden Case No. UVA-M-0648
Number of pages: 10 Posted: 21 Oct 2008
Richard R. Johnson, Ron Mentus, Paul Farris, Marian Chapman Moore and Ronald T. Wilcox
Independent, affiliation not provided to SSRN, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 93 (442,828)
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Abstract:

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break-even analysis, contribution analysis, cost analysis, economic analysis, marketing management, marketing strategy

2.

Philip Morris U.S.A. And Marlboro Friday (a) (Condensed)

Downloads 73 (106,953)

Philip Morris U.S.A. And Marlboro Friday (a) (Condensed)

Darden Case No. UVA-M-0657
Number of pages: 4 Posted: 21 Oct 2008
Richard R. Johnson, Paul Farris, Mark E. Parry, Lauren Killgallon and Yoshinobu Sato
Independent, University of Virginia - Darden School of Business, University of Missouri at Kansas City - Department of Organizational Leadership/Marketing, affiliation not provided to SSRN and University of Marketing and Distribution Sciences
Downloads 73 (513,592)
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Abstract:

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brand management, pricing

3.

Marlboro Thursday

Downloads 21 (339,109)

Marlboro Thursday

Darden Case No. UVA-M-0666
Number of pages: 3 Posted: 21 Oct 2008
Richard R. Johnson and Paul Farris
Independent and University of Virginia - Darden School of Business
Downloads 21 (830,125)
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Abstract:

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consumer marketing, pricing