Mark P. McKenna

UCLA School of Law

385 Charles E Young Dr E

Los Angeles, CA 90095

United States

http://https://law.ucla.edu/faculty/faculty-profiles/mark-mckenna

SCHOLARLY PAPERS

45

DOWNLOADS
Rank 3,661

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Top 3,661

in Total Papers Downloads

15,471

SSRN CITATIONS
Rank 19,956

SSRN RANKINGS

Top 19,956

in Total Papers Citations

13

CROSSREF CITATIONS

38

Scholarly Papers (45)

1.

The Normative Foundations of Trademark Law

Notre Dame Law Review, Vol. 82, No. 5, p. 1839, 2007
Number of pages: 78 Posted: 16 Mar 2006 Last Revised: 08 Oct 2015
Mark P. McKenna
UCLA School of Law
Downloads 2,317 (9,390)

Abstract:

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Trademark, unfair competition, intellectual property, property, natural law

2.

Is Pepsi Really a Substitute for Coke? Market Definition in Antitrust and IP

100 Georgetown Law Journal 2055 (2012), Stanford Law and Economics Olin Working Paper No. 424, Notre Dame Legal Studies Paper No. 12-75
Number of pages: 63 Posted: 11 Apr 2012 Last Revised: 28 Apr 2020
Mark A. Lemley and Mark P. McKenna
Stanford Law School and UCLA School of Law
Downloads 1,553 (17,697)
Citation 7

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3.

Trademark Use and the Problem of Source

University of Illinois Law Review, Vol. 2009, No. 3, p. 773, 2009
Number of pages: 56 Posted: 31 Jan 2008 Last Revised: 30 Dec 2010
Mark P. McKenna
UCLA School of Law
Downloads 1,051 (31,499)

Abstract:

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Trademark, unfair competition, intellectual property, property

4.

Irrelevant Confusion

62 Stanford Law Review 413 (2010), Stanford Public Law Working Paper No. 1407793
Number of pages: 42 Posted: 21 May 2009 Last Revised: 28 Apr 2020
Mark A. Lemley and Mark P. McKenna
Stanford Law School and UCLA School of Law
Downloads 959 (35,866)
Citation 2

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5.

Owning Mark(et)s

Michigan Law Review, Vol. 109, p. 137, November 2010
Number of pages: 54 Posted: 12 May 2010 Last Revised: 17 Sep 2010
Mark A. Lemley and Mark P. McKenna
Stanford Law School and UCLA School of Law
Downloads 900 (39,188)

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intellectual property, trademark, free riding, confusion, sponsorship, advertising, antitrust injury

6.

Scope

Stanford Public Law Working Paper No. 2660951, 57 William & Mary Law Review 2197 (2016)
Number of pages: 90 Posted: 17 Sep 2015 Last Revised: 23 Apr 2020
Mark A. Lemley and Mark P. McKenna
Stanford Law School and UCLA School of Law
Downloads 896 (39,447)
Citation 1

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7.

A Consumer Decision-Making Theory of Trademark Law

Virginia Law Review, Vol. 98, p. 67, 2012, Notre Dame Legal Studies Paper No. 1988521
Number of pages: 76 Posted: 19 Jan 2012 Last Revised: 25 Feb 2012
Mark P. McKenna
UCLA School of Law
Downloads 692 (55,717)
Citation 1

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8.

Testing Modern Trademark Law's Theory of Harm

Iowa Law Review, Vol. 95, 2009, Notre Dame Legal Studies Paper No. 09-05
Number of pages: 55 Posted: 26 Feb 2009 Last Revised: 30 Dec 2010
Mark P. McKenna
UCLA School of Law
Downloads 481 (88,082)
Citation 2

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trademark, intellectual property, likelihood of confusion, sponsorship or affiliation

9.

Unfair Disruption

Stanford Law and Economics Olin Working Paper No. 532, Notre Dame Legal Studies Paper No. 1926, 100 Boston University Law Review 71 (2020)
Number of pages: 61 Posted: 01 Mar 2019 Last Revised: 17 Apr 2020
Mark A. Lemley and Mark P. McKenna
Stanford Law School and UCLA School of Law
Downloads 441 (97,515)
Citation 8

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10.

(Dys)Functionality

Houston Law Review, Vol. 48, No. 4, p. 823, 2011
Number of pages: 38 Posted: 29 Nov 2011 Last Revised: 04 Jan 2012
Mark P. McKenna
UCLA School of Law
Downloads 432 (99,883)

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11.

The Right of Publicity and Autonomous Self-Definition

University of Pittsburgh Law Review, Vol. 67, 2005
Number of pages: 70 Posted: 08 Sep 2005 Last Revised: 30 Dec 2010
Mark P. McKenna
UCLA School of Law
Downloads 428 (101,027)

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Right of publicity, privacy, intellectual property, autonomy, trademark

12.

Teaching Trademark Theory through the Lens of Distinctiveness

St. Louis University Law Journal, Vol. 52, p. 843, 2008
Number of pages: 12 Posted: 06 May 2008 Last Revised: 10 Dec 2012
Mark P. McKenna
UCLA School of Law
Downloads 387 (113,428)

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trademark, teaching, legal education, intellectual property

13.

Claiming Design

University of Pennsylvania Law Review, Vol. 167, p. 123, 2018, NYU School of Law, Public Law Research Paper No. 18-32, NYU Law and Economics Research Paper No. 18-17, Notre Dame Legal Studies Paper No. 1856
Number of pages: 89 Posted: 30 May 2018 Last Revised: 28 Dec 2018
Jeanne C. Fromer and Mark P. McKenna
New York University School of Law and UCLA School of Law
Downloads 338 (131,776)

Abstract:

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design, intellectual property, design patent, trademark, trade dress, copyright, fashion, claims, notice, overlap

14.

What's In, and What's Out: How IP's Boundary Rules Shape Innovation

Harvard Journal of Law and Technology, Vol. 30, No. 2, 2017
Number of pages: 55 Posted: 21 Feb 2016 Last Revised: 10 Jun 2017
Mark P. McKenna and Christopher Jon Sprigman
UCLA School of Law and New York University School of Law
Downloads 325 (137,464)
Citation 1

Abstract:

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intellectual property, patent, design patent, copyright, trademark, competition

15.

Confusion Isn’t Everything

Notre Dame Law Review, Vol. 89, 2013, Notre Dame Legal Studies Paper No. 1467, Minnesota Legal Studies Research Paper No. 13-56
Number of pages: 67 Posted: 15 Dec 2013 Last Revised: 09 Jan 2014
William McGeveran and Mark P. McKenna
University of Minnesota Law School and UCLA School of Law
Downloads 316 (141,530)

Abstract:

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trademark, unfair competition, fair use, first sale, exhaustion, First Amendment, Rogers, Grimaldi, functionality, defenses, confusion

16.

The Case Against Product Configuration Trade Dress

Trademark Law and Theory: Reform of Trademark Law, Graeme Dinwoodie & Mark Janis, eds. (Edward Elgar, 2021), Notre Dame Legal Studies Paper No. 1925
Number of pages: 36 Posted: 08 Mar 2019 Last Revised: 07 May 2021
Mark P. McKenna and Caitlin Canahai
UCLA School of Law and University of Notre Dame, Law School
Downloads 307 (145,844)

Abstract:

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trademark, trade dress, functionality, secondary meaning, unfair competition, product configuration

17.

Trademark Law's Faux Federalism

INTELLECTUAL PROPERTY AND THE COMMON LAW, Shyamkrishna Balganesh, ed., Cambridge University Press, 2013 , Notre Dame Legal Studies Paper No. 12-81
Number of pages: 22 Posted: 20 Nov 2012 Last Revised: 05 Sep 2013
Mark P. McKenna
UCLA School of Law
Downloads 283 (158,583)
Citation 1

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trademark, unfair competition, general law, Erie, federalism

18.

Trademark Spaces and Trademark Law's Secret Step Zero

Number of pages: 78 Posted: 30 Jan 2022
Mark A. Lemley and Mark P. McKenna
Stanford Law School and UCLA School of Law
Downloads 255 (176,216)

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19.

Trademarks and Digital Goods

Notre Dame Law Review, Vol. 92, 2017
Number of pages: 46 Posted: 10 Mar 2017 Last Revised: 10 Jun 2017
Mark P. McKenna and Lucas Osborn
UCLA School of Law and Campbell University Law School
Downloads 228 (196,313)

Abstract:

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trademark, design, digital, 3D, copyright, design patent, Dastar

20.

What's the Frequency, Kenneth? Channeling Doctrines in Trademark Law

INTELLECTUAL PROPERTY AND INFORMATION WEALTH, Peter Yu, ed., Praeger 2007
Number of pages: 20 Posted: 15 Aug 2007
Mark P. McKenna
UCLA School of Law
Downloads 224 (199,634)

Abstract:

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trademark, copyright, patent, intellectual property, functionality

21.

2016 Trademark Year in Review

Number of pages: 39 Posted: 17 Dec 2016
Mark P. McKenna and Shelby Niemann
UCLA School of Law and University of Notre Dame, Law School, Students
Downloads 214 (208,364)

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trademark, nominative fair use, disparagement, Lanham, Belmora, damages

22.

Probabilistic Knowledge of Third-Party Trademark Infringement

Stanford Technology Law Review (STLR), Vol. 10, 2011, Notre Dame Legal Studies Paper No. 11-29
Number of pages: 18 Posted: 10 Aug 2011 Last Revised: 25 Oct 2011
Mark P. McKenna
UCLA School of Law
Downloads 189 (232,953)

Abstract:

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trademark, secondary liability, contributory infringement, torts, aiding and abetting

23.

Progress and Competition in Design

Stanford Technology Law Review, Vol. 17, 2013 (Forthcoming), Notre Dame Legal Studies Paper No. 1461, NYU Law and Economics Research Paper No. 13-42
Number of pages: 53 Posted: 16 Nov 2013 Last Revised: 06 Mar 2014
Mark P. McKenna and Katherine J. Strandburg
UCLA School of Law and New York University School of Law
Downloads 180 (243,067)
Citation 1

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design patent, technological function, prior art, nonobviousness, patent doctrine, functional design

24.

Investigating Design

University of Pittsburgh Law Review, Vol. 84
Number of pages: 78 Posted: 16 Feb 2022 Last Revised: 29 Mar 2022
Mark P. McKenna and Jessica M. Silbey
UCLA School of Law and Boston University - School of Law
Downloads 162 (265,782)

Abstract:

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intellectual property, design, design patent, trademark, empirical, qualitative

25.

An Alternate Approach to Channeling?

William & Mary Law Review, Vol. 51, 2009, Notre Dame Legal Studies Paper No. 09-44
Number of pages: 24 Posted: 12 Nov 2009 Last Revised: 25 Nov 2009
Mark P. McKenna
UCLA School of Law
Downloads 136 (305,848)

Abstract:

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intellectual property, patent, copyright, trademark, incentive

26.

Property and Equity in Trademark Law

Marquette Intellectual Property Law Review, Forthcoming, Notre Dame Legal Studies Paper No. 191212
Number of pages: 21 Posted: 01 Jan 2020 Last Revised: 01 Jul 2020
Mark P. McKenna
UCLA School of Law
Downloads 134 (309,309)

Abstract:

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trademark, unfair competition, property, equity, scope, intellectual property

27.

Fixing Functionality in Design Patent Law

Berkeley Technology Law Journal
Number of pages: 18 Posted: 19 Jul 2021 Last Revised: 08 Feb 2022
Mark P. McKenna
UCLA School of Law
Downloads 127 (321,951)

Abstract:

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design patent, copyright, trademark, functionality, intellectual property, invention, design

28.

Dilution and Free Speech in the U.S., Reprise

Number of pages: 17 Posted: 11 Apr 2019 Last Revised: 01 May 2019
Mark P. McKenna
UCLA School of Law
Downloads 121 (333,500)

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Trademarks, First Amendment, Free Speech, Dilution, Constitutional Law, Commercial Speech, Viewpoint

29.

Dastar's Next Stand

Journal of Intellectual Property Law, Vol. 19, 2012, Notre Dame Legal Studies Paper 12-74
Number of pages: 32 Posted: 05 Sep 2012 Last Revised: 22 Sep 2012
Mark P. McKenna
UCLA School of Law
Downloads 119 (337,501)

Abstract:

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trademark, copyright, false designation of origin, attribution, Dastar, false advertising

30.

Intergenerational Progress

Wisconsin Law Review, Vol. 2011, p. 123, Notre Dame Legal Studies Paper No. 11-20, Cardozo Legal Studies Research Paper No. 332
Number of pages: 18 Posted: 20 Apr 2011 Last Revised: 19 May 2011
Mark P. McKenna and Brett M. Frischmann
UCLA School of Law and Villanova University - Charles Widger School of Law
Downloads 112 (352,119)

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intellectual property, intergenerational equity, utilitarian, shortsighted

31.

Criminal Trademark Enforcement and the Problem of Inevitable Creep

Akron Law Review, Vol. 51, 2018
Number of pages: 35 Posted: 26 Apr 2018 Last Revised: 12 May 2018
Mark P. McKenna
UCLA School of Law
Downloads 111 (354,373)

Abstract:

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trademark, counterfeit, criminal, intellectual property, computer fraud and abuse

32.

Trademark Year in Review

Number of pages: 37 Posted: 19 Aug 2015
Mark P. McKenna
UCLA School of Law
Downloads 110 (356,573)

Abstract:

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trademark, unfair competition, functionality, disparaging, Rogers, expressive use, intellectual property

33.

Back to the Future: Rediscovering Equitable Discretion in Trademark Cases

Lewis & Clark Law Review, Vol. 14, 2010, Notre Dame Legal Studies Paper No. 10-08
Number of pages: 17 Posted: 28 Mar 2010
Mark P. McKenna
UCLA School of Law
Downloads 103 (372,755)

Abstract:

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trademark, injunction, equitable, remedy, unfair competition

34.

Trade Mark Protection for Digital Goods

RESEARCH HANDBOOK ON INTELLECTUAL PROPERTY AND DIGITAL TECHNOLOGIES, Tanya Aplin, ed. (Edward Elgar Research Handbook Series 2020), Notre Dame Legal Studies Paper No. 200312
Number of pages: 22 Posted: 20 Mar 2020
Mark P. McKenna and Lucas Osborn
UCLA School of Law and Campbell University Law School
Downloads 97 (390,138)

Abstract:

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trademark, copyright, design, unfair competition, digital, comparative

35.

Fixing Copyright in Three Impossible Steps: Review of How to Fix Copyright by William Patry

39 Journal of College & University Law 715 (2013), Notre Dame Legal Studies Paper No. 1463
Number of pages: 11 Posted: 04 Sep 2013 Last Revised: 21 Nov 2013
Mark P. McKenna
UCLA School of Law
Downloads 90 (406,339)
Citation 1

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Copyright, Intellectual Property, Patry, reform, fair use, formalities

36.

The Rehnquist Court and the Groundwork for Greater First Amendment Scrutiny of Intellectual Property

Washington University Journal of Law and Policy, Vol. 21, p. 11, 2006
Number of pages: 19 Posted: 20 Jan 2007
Mark P. McKenna
UCLA School of Law
Downloads 90 (406,339)

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speech, First Amendment, intellectual property, Rehnquist, Supreme Court

37.

Knowing Separability When We See It

University of Pennsylvania Law Review Online, Vol. 166 (2017 Forthcoming)
Number of pages: 10 Posted: 11 Oct 2017 Last Revised: 31 Dec 2020
Mark P. McKenna
UCLA School of Law
Downloads 87 (414,851)

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38.

Comparative Analysis of Innovation Failures and Institutions in Context

Houston Law Review, Vol. 57, No. 2, 2019, Notre Dame Legal Studies Paper No. 191211
Number of pages: 35 Posted: 08 Jan 2020 Last Revised: 28 Jan 2020
Mark P. McKenna and Brett M. Frischmann
UCLA School of Law and Villanova University - Charles Widger School of Law
Downloads 85 (420,905)
Citation 1

Abstract:

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patent, copyright, trademark, intellectual property, institution, comparative

39.

Systems of Intellectual Capital

Texas Law Review See Also, Vol. 93, p. 231, 2015
Number of pages: 15 Posted: 29 Aug 2015
Brett M. Frischmann and Mark P. McKenna
Villanova University - Charles Widger School of Law and UCLA School of Law
Downloads 81 (432,953)

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human capital, intellectual capital, intellectual property, innovation

40.

Screening Meaning

U of Chicago, Public Law Working Paper No. 784, University of Chicago Coase-Sandor Institute for Law & Economics Research Paper No. 946
Number of pages: 61 Posted: 09 Feb 2022 Last Revised: 11 Feb 2022
Duke University School of Law, University of Chicago - Law School and UCLA School of Law
Downloads 80 (436,016)

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41.

Remarks on the Problem of Scope in IP

Washington Journal of Law, Technology & Arts, Vol. 14, 2018, Notre Dame Legal Studies Paper No. 1924
Number of pages: 34 Posted: 13 Mar 2019 Last Revised: 14 Mar 2019
Mark P. McKenna
UCLA School of Law
Downloads 75 (452,251)

Abstract:

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intellectual property, scope, claiming, design patent, trademark, copyright, infringement, validity

42.

Registration and Federalization: 75 Years of the Lanham Act

Cardozo Arts & Entertainment Law Journal, Vol. 39, No. 3, 2021
Number of pages: 13 Posted: 08 Nov 2021 Last Revised: 12 Jan 2022
Mark P. McKenna and Brittany Von Rueden
UCLA School of Law and Notre Dame Law School
Downloads 54 (532,816)

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43.

Brief of Trademark Scholars As Amici Curiae in Support of Neither Party

Number of pages: 40 Posted: 06 Feb 2020
Rebecca Tushnet and Mark P. McKenna
Harvard Law School and UCLA School of Law
Downloads 53 (537,272)

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trademark, genericity, genericness, secondary meaning, unfair competition

44.

Externalizing Trademark's Limits

CHARTING LIMITATIONS ON TRADEMARK RIGHTS, Barton Beebe and Haochen Sun, eds. (Oxford University Press, forthcoming 2022)
Number of pages: 24 Posted: 15 Apr 2022
Mark P. McKenna
UCLA School of Law
Downloads 40 (601,887)

Abstract:

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45.

A Qualitative Method for Investigating Design

Handbook on Empirical Studies in Intellectual Property Law, Boston Univ. School of Law Research Paper No. 22-34
Number of pages: 21 Posted: 21 Oct 2022
affiliation not provided to SSRN, UCLA School of Law and Boston University - School of Law
Downloads 8 (854,221)

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Design law, design, patent, intellectual property, qualitative research, separability, aesthetics, functionality, interviews, professional standards, ethics, technological progress