Mark P. McKenna

Notre Dame Law School

Professor of Law and Associate Dean for Faculty Development

P.O. Box 780

Notre Dame, IN 46556-0780

United States

SCHOLARLY PAPERS

27

DOWNLOADS
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Top 3,021

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9,791

CITATIONS
Rank 18,039

SSRN RANKINGS

Top 18,039

in Total Papers Citations

18

Scholarly Papers (27)

1.

The Normative Foundations of Trademark Law

Notre Dame Law Review, Vol. 82, No. 5, p. 1839, 2007
Number of pages: 78 Posted: 16 Mar 2006 Last Revised: 08 Oct 2015
Mark P. McKenna
Notre Dame Law School
Downloads 1,378 (7,491)
Citation 9

Abstract:

Trademark, unfair competition, intellectual property, property, natural law

2.

Is Pepsi Really a Substitute for Coke? Market Definition in Antitrust and IP

Georgetown Law Journal, Vol. 100, p. 2055, 2012, Stanford Law and Economics Olin Working Paper No. 424, Notre Dame Legal Studies Paper No. 12-75
Number of pages: 63 Posted: 11 Apr 2012 Last Revised: 02 Jan 2015
Mark A. Lemley and Mark P. McKenna
Stanford Law School and Notre Dame Law School
Downloads 1,141 (10,732)

Abstract:

3.

Trademark Use and the Problem of Source

University of Illinois Law Review, Vol. 2009, No. 3, p. 773, 2009
Number of pages: 56 Posted: 31 Jan 2008 Last Revised: 30 Dec 2010
Mark P. McKenna
Notre Dame Law School
Downloads 920 (18,850)
Citation 2

Abstract:

Trademark, unfair competition, intellectual property, property

4.

Owning Mark(et)s

Michigan Law Review, Vol. 109, p. 137, November 2010
Number of pages: 54 Posted: 12 May 2010 Last Revised: 17 Sep 2010
Mark A. Lemley and Mark P. McKenna
Stanford Law School and Notre Dame Law School
Downloads 706 (23,355)
Citation 1

Abstract:

intellectual property, trademark, free riding, confusion, sponsorship, advertising, antitrust injury

5.

Irrelevant Confusion

Stanford Law Review, Vol. 62, January 2010, Stanford Public Law Working Paper No. 1407793
Number of pages: 42 Posted: 21 May 2009 Last Revised: 25 Jan 2010
Mark A. Lemley and Mark P. McKenna
Stanford Law School and Notre Dame Law School
Downloads 651 (26,419)

Abstract:

6.

A Consumer Decision-Making Theory of Trademark Law

Virginia Law Review, Vol. 98, p. 67, 2012, Notre Dame Legal Studies Paper No. 1988521
Number of pages: 76 Posted: 19 Jan 2012 Last Revised: 25 Feb 2012
Mark P. McKenna
Notre Dame Law School
Downloads 406 (44,197)
Citation 1

Abstract:

7.

Testing Modern Trademark Law's Theory of Harm

Iowa Law Review, Vol. 95, 2009, Notre Dame Legal Studies Paper No. 09-05
Number of pages: 55 Posted: 26 Feb 2009 Last Revised: 30 Dec 2010
Mark P. McKenna
Notre Dame Law School
Downloads 380 (54,977)
Citation 1

Abstract:

trademark, intellectual property, likelihood of confusion, sponsorship or affiliation

8.

The Right of Publicity and Autonomous Self-Definition

University of Pittsburgh Law Review, Vol. 67, 2005
Number of pages: 70 Posted: 08 Sep 2005 Last Revised: 30 Dec 2010
Mark P. McKenna
Notre Dame Law School
Downloads 340 (63,431)
Citation 4

Abstract:

Right of publicity, privacy, intellectual property, autonomy, trademark

9.

Scope

Stanford Public Law Working Paper No. 2660951
Number of pages: 90 Posted: 17 Sep 2015 Last Revised: 08 Jun 2016
Mark A. Lemley and Mark P. McKenna
Stanford Law School and Notre Dame Law School
Downloads 285 (30,306)

Abstract:

10.

Teaching Trademark Theory through the Lens of Distinctiveness

St. Louis University Law Journal, Vol. 52, p. 843, 2008
Number of pages: 12 Posted: 06 May 2008 Last Revised: 10 Dec 2012
Mark P. McKenna
Notre Dame Law School
Downloads 251 (74,607)

Abstract:

trademark, teaching, legal education, intellectual property

11.

(Dys)Functionality

Houston Law Review, Vol. 48, No. 4, p. 823, 2011
Number of pages: 38 Posted: 29 Nov 2011 Last Revised: 04 Jan 2012
Mark P. McKenna
Notre Dame Law School
Downloads 211 (90,089)

Abstract:

12.

What's the Frequency, Kenneth? Channeling Doctrines in Trademark Law

INTELLECTUAL PROPERTY AND INFORMATION WEALTH, Peter Yu, ed., Praeger 2007
Number of pages: 20 Posted: 15 Aug 2007
Mark P. McKenna
Notre Dame Law School
Downloads 167 (134,625)

Abstract:

trademark, copyright, patent, intellectual property, functionality

13.

Confusion Isn’t Everything

Notre Dame Law Review, Vol. 89, 2013, Notre Dame Legal Studies Paper No. 1467, Minnesota Legal Studies Research Paper No. 13-56
Number of pages: 67 Posted: 15 Dec 2013 Last Revised: 09 Jan 2014
William McGeveran and Mark P. McKenna
University of Minnesota Law School and Notre Dame Law School
Downloads 133 (129,854)

Abstract:

trademark, unfair competition, fair use, first sale, exhaustion, First Amendment, Rogers, Grimaldi, functionality, defenses, confusion

14.

Probabilistic Knowledge of Third-Party Trademark Infringement

Stanford Technology Law Review (STLR), Vol. 10, 2011, Notre Dame Legal Studies Paper No. 11-29
Number of pages: 18 Posted: 10 Aug 2011 Last Revised: 25 Oct 2011
Mark P. McKenna
Notre Dame Law School
Downloads 127 (154,292)

Abstract:

trademark, secondary liability, contributory infringement, torts, aiding and abetting

15.

Trademark Law's Faux Federalism

INTELLECTUAL PROPERTY AND THE COMMON LAW, Shyamkrishna Balganesh, ed., Cambridge University Press, 2013 , Notre Dame Legal Studies Paper No. 12-81
Number of pages: 22 Posted: 20 Nov 2012 Last Revised: 05 Sep 2013
Mark P. McKenna
Notre Dame Law School
Downloads 118 (150,202)

Abstract:

trademark, unfair competition, general law, Erie, federalism

16.

Progress and Competition in Design

Stanford Technology Law Review, Vol. 17, 2013 (Forthcoming), Notre Dame Legal Studies Paper No. 1461, NYU Law and Economics Research Paper No. 13-42
Number of pages: 53 Posted: 16 Nov 2013 Last Revised: 06 Mar 2014
Mark P. McKenna and Katherine J. Strandburg
Notre Dame Law School and New York University School of Law
Downloads 103 (169,043)

Abstract:

design patent, technological function, prior art, nonobviousness, patent doctrine, functional design

17.

Intergenerational Progress

Wisconsin Law Review, Vol. 2011, p. 123, Notre Dame Legal Studies Paper No. 11-20, Cardozo Legal Studies Research Paper No. 332
Number of pages: 18 Posted: 20 Apr 2011 Last Revised: 19 May 2011
Mark P. McKenna and Brett M. Frischmann
Notre Dame Law School and Yeshiva University - Benjamin N. Cardozo School of Law
Downloads 85 (225,606)

Abstract:

intellectual property, intergenerational equity, utilitarian, shortsighted

18.

Dastar's Next Stand

Journal of Intellectual Property Law, Vol. 19, 2012, Notre Dame Legal Studies Paper 12-74
Number of pages: 32 Posted: 05 Sep 2012 Last Revised: 22 Sep 2012
Mark P. McKenna
Notre Dame Law School
Downloads 78 (228,808)

Abstract:

trademark, copyright, false designation of origin, attribution, Dastar, false advertising

19.

The Rehnquist Court and the Groundwork for Greater First Amendment Scrutiny of Intellectual Property

Washington University Journal of Law and Policy, Vol. 21, p. 11, 2006
Number of pages: 19 Posted: 20 Jan 2007
Mark P. McKenna
Notre Dame Law School
Downloads 78 (242,386)

Abstract:

speech, First Amendment, intellectual property, Rehnquist, Supreme Court

20.

Back to the Future: Rediscovering Equitable Discretion in Trademark Cases

Lewis & Clark Law Review, Vol. 14, 2010, Notre Dame Legal Studies Paper No. 10-08
Number of pages: 17 Posted: 28 Mar 2010
Mark P. McKenna
Notre Dame Law School
Downloads 75 (235,404)

Abstract:

trademark, injunction, equitable, remedy, unfair competition

21.

An Alternate Approach to Channeling?

William & Mary Law Review, Vol. 51, 2009, Notre Dame Legal Studies Paper No. 09-44
Number of pages: 24 Posted: 12 Nov 2009 Last Revised: 25 Nov 2009
Mark P. McKenna
Notre Dame Law School
Downloads 63 (261,590)

Abstract:

intellectual property, patent, copyright, trademark, incentive

22.

Fixing Copyright in Three Impossible Steps: Review of How to Fix Copyright by William Patry

39 Journal of College & University Law 715 (2013), Notre Dame Legal Studies Paper No. 1463
Number of pages: 11 Posted: 04 Sep 2013 Last Revised: 21 Nov 2013
Mark P. McKenna
Notre Dame Law School
Downloads 50 (269,903)

Abstract:

Copyright, Intellectual Property, Patry, reform, fair use, formalities

23.

Trademark Year in Review

Number of pages: 37 Posted: 19 Aug 2015
Mark P. McKenna
Notre Dame Law School
Downloads 38 (232,071)

Abstract:

trademark, unfair competition, functionality, disparaging, Rogers, expressive use, intellectual property

24.

Systems of Intellectual Capital

Texas Law Review See Also, Vol. 93, p. 231, 2015
Number of pages: 15 Posted: 29 Aug 2015
Brett M. Frischmann and Mark P. McKenna
Yeshiva University - Benjamin N. Cardozo School of Law and Notre Dame Law School
Downloads 10 (305,421)

Abstract:

human capital, intellectual capital, intellectual property, innovation

25.

Trademarks and Digital Goods

Notre Dame Law Review, Vol. 92, 2017
Number of pages: 49 Posted: 10 Mar 2017
Mark P. McKenna and Lucas Osborn
Notre Dame Law School and Campbell University Law School
Downloads 0 (330,849)

Abstract:

trademark, design, digital, 3D, copyright, design patent, Dastar

26.

2016 Trademark Year in Review

Number of pages: 39 Posted: 17 Dec 2016
Mark P. McKenna and Shelby Niemann
Notre Dame Law School and University of Notre Dame, Law School, Students
Downloads 0 (141,633)

Abstract:

trademark, nominative fair use, disparagement, Lanham, Belmora, damages

27.

What's In, and What's Out: How IP's Boundary Rules Shape Innovation

Harvard Journal of Law and Technology, Vol. 30, No. 2, 2017
Number of pages: 55 Posted: 21 Feb 2016 Last Revised: 24 Mar 2017
Mark P. McKenna and Christopher Jon Sprigman
Notre Dame Law School and New York University School of Law
Downloads 0 (159,649)

Abstract:

intellectual property, patent, design patent, copyright, trademark, competition