Mark P. McKenna

Notre Dame Law School

Professor of Law and Associate Dean for Faculty Development

P.O. Box 780

Notre Dame, IN 46556-0780

United States

SCHOLARLY PAPERS

34

DOWNLOADS
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SSRN RANKINGS

Top 3,044

in Total Papers Downloads

11,677

CITATIONS
Rank 17,933

SSRN RANKINGS

Top 17,933

in Total Papers Citations

18

Scholarly Papers (34)

1.

The Normative Foundations of Trademark Law

Notre Dame Law Review, Vol. 82, No. 5, p. 1839, 2007
Number of pages: 78 Posted: 16 Mar 2006 Last Revised: 08 Oct 2015
Mark P. McKenna
Notre Dame Law School
Downloads 1,911 (7,525)
Citation 9

Abstract:

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Trademark, unfair competition, intellectual property, property, natural law

2.

Is Pepsi Really a Substitute for Coke? Market Definition in Antitrust and IP

Georgetown Law Journal, Vol. 100, p. 2055, 2012, Stanford Law and Economics Olin Working Paper No. 424, Notre Dame Legal Studies Paper No. 12-75
Number of pages: 63 Posted: 11 Apr 2012 Last Revised: 02 Jan 2015
Mark A. Lemley and Mark P. McKenna
Stanford Law School and Notre Dame Law School
Downloads 1,402 (12,466)

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3.

Trademark Use and the Problem of Source

University of Illinois Law Review, Vol. 2009, No. 3, p. 773, 2009
Number of pages: 56 Posted: 31 Jan 2008 Last Revised: 30 Dec 2010
Mark P. McKenna
Notre Dame Law School
Downloads 976 (21,692)
Citation 2

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Trademark, unfair competition, intellectual property, property

4.

Owning Mark(et)s

Michigan Law Review, Vol. 109, p. 137, November 2010
Number of pages: 54 Posted: 12 May 2010 Last Revised: 17 Sep 2010
Mark A. Lemley and Mark P. McKenna
Stanford Law School and Notre Dame Law School
Downloads 835 (27,202)
Citation 1

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intellectual property, trademark, free riding, confusion, sponsorship, advertising, antitrust injury

5.

Irrelevant Confusion

Stanford Law Review, Vol. 62, January 2010, Stanford Public Law Working Paper No. 1407793
Number of pages: 42 Posted: 21 May 2009 Last Revised: 25 Jan 2010
Mark A. Lemley and Mark P. McKenna
Stanford Law School and Notre Dame Law School
Downloads 801 (28,880)

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6.

Scope

Stanford Public Law Working Paper No. 2660951
Number of pages: 90 Posted: 17 Sep 2015 Last Revised: 08 Jun 2016
Mark A. Lemley and Mark P. McKenna
Stanford Law School and Notre Dame Law School
Downloads 792 (29,248)

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7.

A Consumer Decision-Making Theory of Trademark Law

Virginia Law Review, Vol. 98, p. 67, 2012, Notre Dame Legal Studies Paper No. 1988521
Number of pages: 76 Posted: 19 Jan 2012 Last Revised: 25 Feb 2012
Mark P. McKenna
Notre Dame Law School
Downloads 552 (47,365)
Citation 1

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8.

Testing Modern Trademark Law's Theory of Harm

Iowa Law Review, Vol. 95, 2009, Notre Dame Legal Studies Paper No. 09-05
Number of pages: 55 Posted: 26 Feb 2009 Last Revised: 30 Dec 2010
Mark P. McKenna
Notre Dame Law School
Downloads 451 (61,098)
Citation 1

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trademark, intellectual property, likelihood of confusion, sponsorship or affiliation

9.

The Right of Publicity and Autonomous Self-Definition

University of Pittsburgh Law Review, Vol. 67, 2005
Number of pages: 70 Posted: 08 Sep 2005 Last Revised: 30 Dec 2010
Mark P. McKenna
Notre Dame Law School
Downloads 405 (69,567)
Citation 4

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Right of publicity, privacy, intellectual property, autonomy, trademark

10.

Teaching Trademark Theory through the Lens of Distinctiveness

St. Louis University Law Journal, Vol. 52, p. 843, 2008
Number of pages: 12 Posted: 06 May 2008 Last Revised: 10 Dec 2012
Mark P. McKenna
Notre Dame Law School
Downloads 338 (85,837)

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trademark, teaching, legal education, intellectual property

11.

(Dys)Functionality

Houston Law Review, Vol. 48, No. 4, p. 823, 2011
Number of pages: 38 Posted: 29 Nov 2011 Last Revised: 04 Jan 2012
Mark P. McKenna
Notre Dame Law School
Downloads 326 (89,395)

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12.

What's In, and What's Out: How IP's Boundary Rules Shape Innovation

Harvard Journal of Law and Technology, Vol. 30, No. 2, 2017
Number of pages: 55 Posted: 21 Feb 2016 Last Revised: 10 Jun 2017
Mark P. McKenna and Christopher Jon Sprigman
Notre Dame Law School and New York University School of Law
Downloads 268 (110,500)

Abstract:

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intellectual property, patent, design patent, copyright, trademark, competition

13.

Confusion Isn’t Everything

Notre Dame Law Review, Vol. 89, 2013, Notre Dame Legal Studies Paper No. 1467, Minnesota Legal Studies Research Paper No. 13-56
Number of pages: 67 Posted: 15 Dec 2013 Last Revised: 09 Jan 2014
William McGeveran and Mark P. McKenna
University of Minnesota Law School and Notre Dame Law School
Downloads 245 (121,197)

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trademark, unfair competition, fair use, first sale, exhaustion, First Amendment, Rogers, Grimaldi, functionality, defenses, confusion

14.

Trademark Law's Faux Federalism

INTELLECTUAL PROPERTY AND THE COMMON LAW, Shyamkrishna Balganesh, ed., Cambridge University Press, 2013 , Notre Dame Legal Studies Paper No. 12-81
Number of pages: 22 Posted: 20 Nov 2012 Last Revised: 05 Sep 2013
Mark P. McKenna
Notre Dame Law School
Downloads 217 (136,621)

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trademark, unfair competition, general law, Erie, federalism

15.

2016 Trademark Year in Review

Number of pages: 39 Posted: 17 Dec 2016
Mark P. McKenna and Shelby Niemann
Notre Dame Law School and University of Notre Dame, Law School, Students
Downloads 204 (144,816)

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trademark, nominative fair use, disparagement, Lanham, Belmora, damages

16.

What's the Frequency, Kenneth? Channeling Doctrines in Trademark Law

INTELLECTUAL PROPERTY AND INFORMATION WEALTH, Peter Yu, ed., Praeger 2007
Number of pages: 20 Posted: 15 Aug 2007
Mark P. McKenna
Notre Dame Law School
Downloads 203 (145,499)

Abstract:

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trademark, copyright, patent, intellectual property, functionality

17.

Claiming Design

University of Pennsylvania Law Review, Vol. 167, p. 123, 2018, NYU School of Law, Public Law Research Paper No. 18-32, NYU Law and Economics Research Paper No. 18-17, Notre Dame Legal Studies Paper No. 1856
Number of pages: 89 Posted: 30 May 2018 Last Revised: 28 Dec 2018
Jeanne C. Fromer and Mark P. McKenna
New York University School of Law and Notre Dame Law School
Downloads 189 (155,437)

Abstract:

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design, intellectual property, design patent, trademark, trade dress, copyright, fashion, claims, notice, overlap

18.

Probabilistic Knowledge of Third-Party Trademark Infringement

Stanford Technology Law Review (STLR), Vol. 10, 2011, Notre Dame Legal Studies Paper No. 11-29
Number of pages: 18 Posted: 10 Aug 2011 Last Revised: 25 Oct 2011
Mark P. McKenna
Notre Dame Law School
Downloads 164 (176,302)

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trademark, secondary liability, contributory infringement, torts, aiding and abetting

19.

Progress and Competition in Design

Stanford Technology Law Review, Vol. 17, 2013 (Forthcoming), Notre Dame Legal Studies Paper No. 1461, NYU Law and Economics Research Paper No. 13-42
Number of pages: 53 Posted: 16 Nov 2013 Last Revised: 06 Mar 2014
Mark P. McKenna and Katherine J. Strandburg
Notre Dame Law School and New York University School of Law
Downloads 153 (186,908)

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design patent, technological function, prior art, nonobviousness, patent doctrine, functional design

20.

Unfair Disruption

Stanford Law and Economics Olin Working Paper No. 532, Notre Dame Legal Studies Paper No. 1926
Number of pages: 72 Posted: 01 Mar 2019 Last Revised: 15 Mar 2019
Mark A. Lemley and Mark P. McKenna
Stanford Law School and Notre Dame Law School
Downloads 146 (194,286)

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21.

Trademarks and Digital Goods

Notre Dame Law Review, Vol. 92, 2017
Number of pages: 46 Posted: 10 Mar 2017 Last Revised: 10 Jun 2017
Mark P. McKenna and Lucas Osborn
Notre Dame Law School and Campbell University Law School
Downloads 108 (244,507)

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trademark, design, digital, 3D, copyright, design patent, Dastar

22.

Dastar's Next Stand

Journal of Intellectual Property Law, Vol. 19, 2012, Notre Dame Legal Studies Paper 12-74
Number of pages: 32 Posted: 05 Sep 2012 Last Revised: 22 Sep 2012
Mark P. McKenna
Notre Dame Law School
Downloads 105 (249,442)

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trademark, copyright, false designation of origin, attribution, Dastar, false advertising

23.

Intergenerational Progress

Wisconsin Law Review, Vol. 2011, p. 123, Notre Dame Legal Studies Paper No. 11-20, Cardozo Legal Studies Research Paper No. 332
Number of pages: 18 Posted: 20 Apr 2011 Last Revised: 19 May 2011
Mark P. McKenna and Brett M. Frischmann
Notre Dame Law School and Villanova University - School of Law
Downloads 101 (256,230)

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intellectual property, intergenerational equity, utilitarian, shortsighted

24.

Trademark Year in Review

Number of pages: 37 Posted: 19 Aug 2015
Mark P. McKenna
Notre Dame Law School
Downloads 99 (259,677)

Abstract:

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trademark, unfair competition, functionality, disparaging, Rogers, expressive use, intellectual property

25.

Back to the Future: Rediscovering Equitable Discretion in Trademark Cases

Lewis & Clark Law Review, Vol. 14, 2010, Notre Dame Legal Studies Paper No. 10-08
Number of pages: 17 Posted: 28 Mar 2010
Mark P. McKenna
Notre Dame Law School
Downloads 92 (272,263)

Abstract:

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trademark, injunction, equitable, remedy, unfair competition

26.

The Rehnquist Court and the Groundwork for Greater First Amendment Scrutiny of Intellectual Property

Washington University Journal of Law and Policy, Vol. 21, p. 11, 2006
Number of pages: 19 Posted: 20 Jan 2007
Mark P. McKenna
Notre Dame Law School
Downloads 85 (286,090)

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speech, First Amendment, intellectual property, Rehnquist, Supreme Court

27.

Fixing Copyright in Three Impossible Steps: Review of How to Fix Copyright by William Patry

39 Journal of College & University Law 715 (2013), Notre Dame Legal Studies Paper No. 1463
Number of pages: 11 Posted: 04 Sep 2013 Last Revised: 21 Nov 2013
Mark P. McKenna
Notre Dame Law School
Downloads 82 (292,420)

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Copyright, Intellectual Property, Patry, reform, fair use, formalities

28.

An Alternate Approach to Channeling?

William & Mary Law Review, Vol. 51, 2009, Notre Dame Legal Studies Paper No. 09-44
Number of pages: 24 Posted: 12 Nov 2009 Last Revised: 25 Nov 2009
Mark P. McKenna
Notre Dame Law School
Downloads 81 (294,553)

Abstract:

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intellectual property, patent, copyright, trademark, incentive

29.

Knowing Separability When We See It

University of Pennsylvania Law Review Online, Vol. 166 (2017 Forthcoming)
Number of pages: 10 Posted: 11 Oct 2017
Mark P. McKenna
Notre Dame Law School
Downloads 69 (322,739)

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30.

Systems of Intellectual Capital

Texas Law Review See Also, Vol. 93, p. 231, 2015
Number of pages: 15 Posted: 29 Aug 2015
Brett M. Frischmann and Mark P. McKenna
Villanova University - School of Law and Notre Dame Law School
Downloads 69 (322,739)

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human capital, intellectual capital, intellectual property, innovation

31.

The Case Against Product Configuration Trade Dress

Trademark Law and Theory: Reform of Trademark Law, Graeme Dinwoodie & Mark Janis, eds. (Edward Elgar, 2019, Forthcoming), Notre Dame Legal Studies Paper No. 1925
Number of pages: 33 Posted: 08 Mar 2019 Last Revised: 15 Mar 2019
Mark P. McKenna and Caitlin Canahai
Notre Dame Law School and University of Notre Dame, Law School
Downloads 61 (371,103)

Abstract:

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trademark, trade dress, functionality, secondary meaning, unfair competition, product configuration

32.

Criminal Trademark Enforcement and the Problem of Inevitable Creep

Akron Law Review, Vol. 51, 2018
Number of pages: 35 Posted: 26 Apr 2018 Last Revised: 12 May 2018
Mark P. McKenna
Notre Dame Law School
Downloads 59 (349,627)

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trademark, counterfeit, criminal, intellectual property, computer fraud and abuse

33.

Remarks on the Problem of Scope in IP

Washington Journal of Law, Technology & Arts, Vol. 14, 2018, Notre Dame Legal Studies Paper No. 1924
Number of pages: 34 Posted: 13 Mar 2019 Last Revised: 14 Mar 2019
Mark P. McKenna
Notre Dame Law School
Downloads 53 (367,985)

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intellectual property, scope, claiming, design patent, trademark, copyright, infringement, validity

34.

Dilution and Free Speech in the U.S., Reprise

Number of pages: 17 Posted: 11 Apr 2019
Mark P. McKenna
Notre Dame Law School
Downloads 35 (432,424)

Abstract:

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Trademarks, First Amendment, Free Speech, Dilution, Constitutional Law, Commercial Speech, Viewpoint