Mark P. McKenna

Notre Dame Law School

Professor of Law and Associate Dean for Faculty Development

P.O. Box 780

Notre Dame, IN 46556-0780

United States

SCHOLARLY PAPERS

38

DOWNLOADS
Rank 3,097

SSRN RANKINGS

Top 3,097

in Total Papers Downloads

13,047

SSRN CITATIONS
Rank 20,123

SSRN RANKINGS

Top 20,123

in Total Papers Citations

9

CROSSREF CITATIONS

38

Scholarly Papers (38)

1.

The Normative Foundations of Trademark Law

Notre Dame Law Review, Vol. 82, No. 5, p. 1839, 2007
Number of pages: 78 Posted: 16 Mar 2006 Last Revised: 08 Oct 2015
Mark P. McKenna
Notre Dame Law School
Downloads 2,076 (7,856)

Abstract:

Loading...

Trademark, unfair competition, intellectual property, property, natural law

2.

Is Pepsi Really a Substitute for Coke? Market Definition in Antitrust and IP

100 Georgetown Law Journal 2055 (2012), Stanford Law and Economics Olin Working Paper No. 424, Notre Dame Legal Studies Paper No. 12-75
Number of pages: 63 Posted: 11 Apr 2012 Last Revised: 28 Apr 2020
Mark A. Lemley and Mark P. McKenna
Stanford Law School and Notre Dame Law School
Downloads 1,450 (14,051)
Citation 7

Abstract:

Loading...

3.

Trademark Use and the Problem of Source

University of Illinois Law Review, Vol. 2009, No. 3, p. 773, 2009
Number of pages: 56 Posted: 31 Jan 2008 Last Revised: 30 Dec 2010
Mark P. McKenna
Notre Dame Law School
Downloads 1,013 (24,150)

Abstract:

Loading...

Trademark, unfair competition, intellectual property, property

4.

Owning Mark(et)s

Michigan Law Review, Vol. 109, p. 137, November 2010
Number of pages: 54 Posted: 12 May 2010 Last Revised: 17 Sep 2010
Mark A. Lemley and Mark P. McKenna
Stanford Law School and Notre Dame Law School
Downloads 878 (29,625)

Abstract:

Loading...

intellectual property, trademark, free riding, confusion, sponsorship, advertising, antitrust injury

5.

Irrelevant Confusion

62 Stanford Law Review 413 (2010), Stanford Public Law Working Paper No. 1407793
Number of pages: 42 Posted: 21 May 2009 Last Revised: 28 Apr 2020
Mark A. Lemley and Mark P. McKenna
Stanford Law School and Notre Dame Law School
Downloads 852 (30,959)
Citation 1

Abstract:

Loading...

6.

Scope

Stanford Public Law Working Paper No. 2660951, 57 William & Mary Law Review 2197 (2016)
Number of pages: 90 Posted: 17 Sep 2015 Last Revised: 23 Apr 2020
Mark A. Lemley and Mark P. McKenna
Stanford Law School and Notre Dame Law School
Downloads 830 (32,083)
Citation 1

Abstract:

Loading...

7.

A Consumer Decision-Making Theory of Trademark Law

Virginia Law Review, Vol. 98, p. 67, 2012, Notre Dame Legal Studies Paper No. 1988521
Number of pages: 76 Posted: 19 Jan 2012 Last Revised: 25 Feb 2012
Mark P. McKenna
Notre Dame Law School
Downloads 598 (49,955)
Citation 1

Abstract:

Loading...

8.

Testing Modern Trademark Law's Theory of Harm

Iowa Law Review, Vol. 95, 2009, Notre Dame Legal Studies Paper No. 09-05
Number of pages: 55 Posted: 26 Feb 2009 Last Revised: 30 Dec 2010
Mark P. McKenna
Notre Dame Law School
Downloads 466 (68,170)
Citation 2

Abstract:

Loading...

trademark, intellectual property, likelihood of confusion, sponsorship or affiliation

9.

The Right of Publicity and Autonomous Self-Definition

University of Pittsburgh Law Review, Vol. 67, 2005
Number of pages: 70 Posted: 08 Sep 2005 Last Revised: 30 Dec 2010
Mark P. McKenna
Notre Dame Law School
Downloads 414 (78,640)

Abstract:

Loading...

Right of publicity, privacy, intellectual property, autonomy, trademark

10.

Unfair Disruption

Stanford Law and Economics Olin Working Paper No. 532, Notre Dame Legal Studies Paper No. 1926, 100 Boston University Law Review 71 (2020)
Number of pages: 61 Posted: 01 Mar 2019 Last Revised: 17 Apr 2020
Mark A. Lemley and Mark P. McKenna
Stanford Law School and Notre Dame Law School
Downloads 366 (90,622)
Citation 7

Abstract:

Loading...

11.

(Dys)Functionality

Houston Law Review, Vol. 48, No. 4, p. 823, 2011
Number of pages: 38 Posted: 29 Nov 2011 Last Revised: 04 Jan 2012
Mark P. McKenna
Notre Dame Law School
Downloads 364 (91,206)

Abstract:

Loading...

12.

Teaching Trademark Theory through the Lens of Distinctiveness

St. Louis University Law Journal, Vol. 52, p. 843, 2008
Number of pages: 12 Posted: 06 May 2008 Last Revised: 10 Dec 2012
Mark P. McKenna
Notre Dame Law School
Downloads 353 (94,498)

Abstract:

Loading...

trademark, teaching, legal education, intellectual property

13.

What's In, and What's Out: How IP's Boundary Rules Shape Innovation

Harvard Journal of Law and Technology, Vol. 30, No. 2, 2017
Number of pages: 55 Posted: 21 Feb 2016 Last Revised: 10 Jun 2017
Mark P. McKenna and Christopher Jon Sprigman
Notre Dame Law School and New York University School of Law
Downloads 291 (116,882)
Citation 1

Abstract:

Loading...

intellectual property, patent, design patent, copyright, trademark, competition

14.

Confusion Isn’t Everything

Notre Dame Law Review, Vol. 89, 2013, Notre Dame Legal Studies Paper No. 1467, Minnesota Legal Studies Research Paper No. 13-56
Number of pages: 67 Posted: 15 Dec 2013 Last Revised: 09 Jan 2014
William McGeveran and Mark P. McKenna
University of Minnesota Law School and Notre Dame Law School
Downloads 280 (121,687)

Abstract:

Loading...

trademark, unfair competition, fair use, first sale, exhaustion, First Amendment, Rogers, Grimaldi, functionality, defenses, confusion

15.

Trademark Law's Faux Federalism

INTELLECTUAL PROPERTY AND THE COMMON LAW, Shyamkrishna Balganesh, ed., Cambridge University Press, 2013 , Notre Dame Legal Studies Paper No. 12-81
Number of pages: 22 Posted: 20 Nov 2012 Last Revised: 05 Sep 2013
Mark P. McKenna
Notre Dame Law School
Downloads 247 (138,513)
Citation 1

Abstract:

Loading...

trademark, unfair competition, general law, Erie, federalism

16.

Claiming Design

University of Pennsylvania Law Review, Vol. 167, p. 123, 2018, NYU School of Law, Public Law Research Paper No. 18-32, NYU Law and Economics Research Paper No. 18-17, Notre Dame Legal Studies Paper No. 1856
Number of pages: 89 Posted: 30 May 2018 Last Revised: 28 Dec 2018
Jeanne C. Fromer and Mark P. McKenna
New York University School of Law and Notre Dame Law School
Downloads 243 (140,769)

Abstract:

Loading...

design, intellectual property, design patent, trademark, trade dress, copyright, fashion, claims, notice, overlap

17.

2016 Trademark Year in Review

Number of pages: 39 Posted: 17 Dec 2016
Mark P. McKenna and Shelby Niemann
Notre Dame Law School and University of Notre Dame, Law School, Students
Downloads 209 (162,365)

Abstract:

Loading...

trademark, nominative fair use, disparagement, Lanham, Belmora, damages

18.

What's the Frequency, Kenneth? Channeling Doctrines in Trademark Law

INTELLECTUAL PROPERTY AND INFORMATION WEALTH, Peter Yu, ed., Praeger 2007
Number of pages: 20 Posted: 15 Aug 2007
Mark P. McKenna
Notre Dame Law School
Downloads 208 (163,129)

Abstract:

Loading...

trademark, copyright, patent, intellectual property, functionality

19.

Probabilistic Knowledge of Third-Party Trademark Infringement

Stanford Technology Law Review (STLR), Vol. 10, 2011, Notre Dame Legal Studies Paper No. 11-29
Number of pages: 18 Posted: 10 Aug 2011 Last Revised: 25 Oct 2011
Mark P. McKenna
Notre Dame Law School
Downloads 170 (195,712)

Abstract:

Loading...

trademark, secondary liability, contributory infringement, torts, aiding and abetting

20.

The Case Against Product Configuration Trade Dress

Trademark Law and Theory: Reform of Trademark Law, Graeme Dinwoodie & Mark Janis, eds. (Edward Elgar, 2020, Forthcoming), Notre Dame Legal Studies Paper No. 1925
Number of pages: 37 Posted: 08 Mar 2019 Last Revised: 08 Jul 2020
Mark P. McKenna and Caitlin Canahai
Notre Dame Law School and University of Notre Dame, Law School
Downloads 167 (198,784)

Abstract:

Loading...

trademark, trade dress, functionality, secondary meaning, unfair competition, product configuration

21.

Progress and Competition in Design

Stanford Technology Law Review, Vol. 17, 2013 (Forthcoming), Notre Dame Legal Studies Paper No. 1461, NYU Law and Economics Research Paper No. 13-42
Number of pages: 53 Posted: 16 Nov 2013 Last Revised: 06 Mar 2014
Mark P. McKenna and Katherine J. Strandburg
Notre Dame Law School and New York University School of Law
Downloads 161 (205,022)
Citation 1

Abstract:

Loading...

design patent, technological function, prior art, nonobviousness, patent doctrine, functional design

22.

Trademarks and Digital Goods

Notre Dame Law Review, Vol. 92, 2017
Number of pages: 46 Posted: 10 Mar 2017 Last Revised: 10 Jun 2017
Mark P. McKenna and Lucas Osborn
Notre Dame Law School and Campbell University Law School
Downloads 131 (242,345)

Abstract:

Loading...

trademark, design, digital, 3D, copyright, design patent, Dastar

23.

Dastar's Next Stand

Journal of Intellectual Property Law, Vol. 19, 2012, Notre Dame Legal Studies Paper 12-74
Number of pages: 32 Posted: 05 Sep 2012 Last Revised: 22 Sep 2012
Mark P. McKenna
Notre Dame Law School
Downloads 110 (275,572)

Abstract:

Loading...

trademark, copyright, false designation of origin, attribution, Dastar, false advertising

24.

Trademark Year in Review

Number of pages: 37 Posted: 19 Aug 2015
Mark P. McKenna
Notre Dame Law School
Downloads 103 (288,426)

Abstract:

Loading...

trademark, unfair competition, functionality, disparaging, Rogers, expressive use, intellectual property

25.

Intergenerational Progress

Wisconsin Law Review, Vol. 2011, p. 123, Notre Dame Legal Studies Paper No. 11-20, Cardozo Legal Studies Research Paper No. 332
Number of pages: 18 Posted: 20 Apr 2011 Last Revised: 19 May 2011
Mark P. McKenna and Brett M. Frischmann
Notre Dame Law School and Villanova University - School of Law
Downloads 103 (288,426)

Abstract:

Loading...

intellectual property, intergenerational equity, utilitarian, shortsighted

26.

Back to the Future: Rediscovering Equitable Discretion in Trademark Cases

Lewis & Clark Law Review, Vol. 14, 2010, Notre Dame Legal Studies Paper No. 10-08
Number of pages: 17 Posted: 28 Mar 2010
Mark P. McKenna
Notre Dame Law School
Downloads 95 (304,074)

Abstract:

Loading...

trademark, injunction, equitable, remedy, unfair competition

27.

An Alternate Approach to Channeling?

William & Mary Law Review, Vol. 51, 2009, Notre Dame Legal Studies Paper No. 09-44
Number of pages: 24 Posted: 12 Nov 2009 Last Revised: 25 Nov 2009
Mark P. McKenna
Notre Dame Law School
Downloads 95 (308,324)

Abstract:

Loading...

intellectual property, patent, copyright, trademark, incentive

28.

The Rehnquist Court and the Groundwork for Greater First Amendment Scrutiny of Intellectual Property

Washington University Journal of Law and Policy, Vol. 21, p. 11, 2006
Number of pages: 19 Posted: 20 Jan 2007
Mark P. McKenna
Notre Dame Law School
Downloads 87 (321,482)

Abstract:

Loading...

speech, First Amendment, intellectual property, Rehnquist, Supreme Court

29.

Property and Equity in Trademark Law

Marquette Intellectual Property Law Review, Forthcoming, Notre Dame Legal Studies Paper No. 191212
Number of pages: 21 Posted: 01 Jan 2020 Last Revised: 01 Jul 2020
Mark P. McKenna
Notre Dame Law School
Downloads 83 (330,873)

Abstract:

Loading...

trademark, unfair competition, property, equity, scope, intellectual property

30.

Fixing Copyright in Three Impossible Steps: Review of How to Fix Copyright by William Patry

39 Journal of College & University Law 715 (2013), Notre Dame Legal Studies Paper No. 1463
Number of pages: 11 Posted: 04 Sep 2013 Last Revised: 21 Nov 2013
Mark P. McKenna
Notre Dame Law School
Downloads 83 (330,873)

Abstract:

Loading...

Copyright, Intellectual Property, Patry, reform, fair use, formalities

31.

Dilution and Free Speech in the U.S., Reprise

Number of pages: 17 Posted: 11 Apr 2019 Last Revised: 01 May 2019
Mark P. McKenna
Notre Dame Law School
Downloads 82 (333,275)

Abstract:

Loading...

Trademarks, First Amendment, Free Speech, Dilution, Constitutional Law, Commercial Speech, Viewpoint

32.

Criminal Trademark Enforcement and the Problem of Inevitable Creep

Akron Law Review, Vol. 51, 2018
Number of pages: 35 Posted: 26 Apr 2018 Last Revised: 12 May 2018
Mark P. McKenna
Notre Dame Law School
Downloads 79 (340,735)

Abstract:

Loading...

trademark, counterfeit, criminal, intellectual property, computer fraud and abuse

33.

Knowing Separability When We See It

University of Pennsylvania Law Review Online, Vol. 166 (2017 Forthcoming)
Number of pages: 10 Posted: 11 Oct 2017
Mark P. McKenna
Notre Dame Law School
Downloads 78 (343,253)

Abstract:

Loading...

34.

Systems of Intellectual Capital

Texas Law Review See Also, Vol. 93, p. 231, 2015
Number of pages: 15 Posted: 29 Aug 2015
Brett M. Frischmann and Mark P. McKenna
Villanova University - School of Law and Notre Dame Law School
Downloads 73 (356,511)

Abstract:

Loading...

human capital, intellectual capital, intellectual property, innovation

35.

Comparative Analysis of Innovation Failures and Institutions in Context

Houston Law Review, Vol. 57, No. 2, 2019, Notre Dame Legal Studies Paper No. 191211
Number of pages: 35 Posted: 08 Jan 2020 Last Revised: 28 Jan 2020
Mark P. McKenna and Brett M. Frischmann
Notre Dame Law School and Villanova University - School of Law
Downloads 68 (370,401)
Citation 1

Abstract:

Loading...

patent, copyright, trademark, intellectual property, institution, comparative

36.

Remarks on the Problem of Scope in IP

Washington Journal of Law, Technology & Arts, Vol. 14, 2018, Notre Dame Legal Studies Paper No. 1924
Number of pages: 34 Posted: 13 Mar 2019 Last Revised: 14 Mar 2019
Mark P. McKenna
Notre Dame Law School
Downloads 62 (388,548)

Abstract:

Loading...

intellectual property, scope, claiming, design patent, trademark, copyright, infringement, validity

37.

Trade Mark Protection for Digital Goods

RESEARCH HANDBOOK ON INTELLECTUAL PROPERTY AND DIGITAL TECHNOLOGIES, Tanya Aplin, ed. (Edward Elgar Research Handbook Series 2020), Notre Dame Legal Studies Paper No. 200312
Number of pages: 22 Posted: 20 Mar 2020
Mark P. McKenna and Lucas Osborn
Notre Dame Law School and Campbell University Law School
Downloads 50 (429,469)

Abstract:

Loading...

trademark, copyright, design, unfair competition, digital, comparative

38.

Brief of Trademark Scholars As Amici Curiae in Support of Neither Party

Number of pages: 40 Posted: 06 Feb 2020
Rebecca Tushnet and Mark P. McKenna
Harvard Law School and Notre Dame Law School
Downloads 29 (522,292)

Abstract:

Loading...

trademark, genericity, genericness, secondary meaning, unfair competition