Steven Dallas

New York University (NYU) - Leonard N. Stern School of Business

44 West 4th Street

New York, NY 10012

United States

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Scholarly Papers (1)

1.

Any Size for a Dollar: The Effect of Any-Size-Same-Price versus Standard Pricing on Beverage Size Choices

Journal of Consumer Psychology, Forthcoming, NYU Stern School of Business
Number of pages: 25 Posted: 22 Jul 2019
Vanderbilt University - Marketing, University of Pittsburgh, New York University (NYU) - Leonard N. Stern School of Business, Cornell University - College of Human Ecology, Department of Policy Analysis & Management (PAM) and Yale University - Department of Psychology
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Abstract:

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calorie posting, sugary beverages, soft drinks, pricing, supersizing, health, value, portion size