Nazlihan Ugur

KU Leuven - Department of Management, Strategy & Innovation

Naamsestraat 69 bus 3500

Leuven, 3000

Belgium

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Scholarly Papers (1)

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On the Use of Computer-Aided Text Analysis in International Business Research

Number of pages: 43 Posted: 08 May 2019
University of Leuven (KUL) - Department of Managerial Economics, Strategy and Innovation, KU Leuven - Department of Management, Strategy & Innovation, KU Leuven - Faculty of Business and Economics (FEB), KU Leuven - Department of Management, Strategy & Innovation and KU Leuven - Department of Management, Strategy & Innovation
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Abstract:

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content analysis, computer aided text analysis (CATA), global strategy, multinational firms, global mindset