Joachim Vosgerau

affiliation not provided to SSRN

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Scholarly Papers (1)

1.

Is There a Payoff to Perceptual Accuracy?

INSEAD Working Paper No. 2003/49/MKT
Number of pages: 57 Posted: 04 Jan 2004
Joachim Vosgerau, Erin Anderson and William T. Ross
affiliation not provided to SSRN, INSEAD - Marketing and Pennsylvania State University - Department of Marketing
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Abstract:

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Perceptual accuracy, channel relationships, conflict, perceptual process, relationship duration, performance