William T. Ross

Pennsylvania State University - Department of Marketing

University Park , PA 16802-3306

United States

  • Pennsylvania State University - Department of Marketing

SCHOLARLY PAPERS

18

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SSRN CITATIONS
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Top 11,406

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18

CROSSREF CITATIONS

90

Scholarly Papers (18)

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1.

I'm Moral, But I Won't Help You: The Distinct Roles of Empathy and Justice in Donations

Journal of Consumer Research, Forthcoming
Number of pages: 61 Posted: 19 May 2014
Saerom Lee, Karen Page Winterich and William T. Ross
University of Texas at San Antonio - College of Business, Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and Pennsylvania State University - Department of Marketing
Downloads 935 (30,502)

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donations, responsibility, moral identity, non-profit, justice, empathy

2.

The Asymmetric Impact of Negative and Positive Attribute-Level Performance on Overall Satisfaction and Repurchase Intentions

Journal of Marketing, 62, January, 33-47, 1998
Number of pages: 16 Posted: 27 Oct 2013
Vikas Mittal, William T. Ross and Patrick Baldasare
Rice University, Pennsylvania State University - Department of Marketing and Independent
Downloads 828 (36,107)
Citation 4

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attribute-level performance, satisfaction, repurchase intentions

3.

Channel Design, Coordination and Performance: Future Research Directions

Marketing Letter, Forthcoming, Tuck School of Business Working Paper No. 2010-80
Number of pages: 16 Posted: 14 May 2010 Last Revised: 18 Jun 2013
Alberto Sa Vinhas, Sharmila Chatterjee, Shantanu Dutta, Adam J. Fein, Joseph Lajos, Scott Neslin, William T. Ross, Lisa K. Scheer and Qiong Wang
affiliation not provided to SSRN, affiliation not provided to SSRN, University of Southern California - Marshall School of Business, Pembroke Consulting, affiliation not provided to SSRN, Dartmouth College - Tuck School of Business, Pennsylvania State University - Department of Marketing, University of Missouri at Columbia - Department of Marketing and University of Oklahoma - Division of Marketing
Downloads 275 (137,276)

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Channels of distribution, customer relationship management, multiple channels and multi-level effects

4.

Donation Behavior Toward In-Groups and Out-Groups: The Role of Gender and Moral Identity

Journal of Consumer Research, Vol. 36, No. 2, pp. 199-214, 2011
Number of pages: 16 Posted: 06 Feb 2012
Karen Page Winterich, Vikas Mittal and William T. Ross
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, Rice University and Pennsylvania State University - Department of Marketing
Downloads 220 (170,781)
Citation 4

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charitable giving, moral identity, gender, donations, in-group, out-group, self-concept

5.

The Role of Attributions in Customer Satisfaction: A Re-Examination

Journal of Consumer Research, Vol. 31, No. 2, 2004
Number of pages: 9 Posted: 26 Oct 2013
Michael Tsiros, Vikas Mittal and William T. Ross
University of Miami - Department of Marketing, Rice University and Pennsylvania State University - Department of Marketing
Downloads 190 (195,592)
Citation 1

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Disconfirmation, responsibility, stability

6.

Is There a Payoff to Perceptual Accuracy?

INSEAD Working Paper No. 2003/49/MKT
Number of pages: 57 Posted: 04 Jan 2004
Joachim Vosgerau, Erin Anderson and William T. Ross
affiliation not provided to SSRN, INSEAD - Marketing and Pennsylvania State University - Department of Marketing
Downloads 129 (269,531)

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Perceptual accuracy, channel relationships, conflict, perceptual process, relationship duration, performance

7.

How and When Alphanumeric Brand Names Affect Consumer Preferences

Gunasti, Kunter and William T. Ross (2010) “How and When Alphanumeric Brand Names Affect Consumer Preferences,” Journal of Marketing Research, 47(Dec), 1177-1192
Number of pages: 16 Posted: 06 Mar 2015
Kunter Gunasti and William T. Ross
Washington State University and Pennsylvania State University - Department of Marketing
Downloads 75 (384,185)
Citation 7

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alphanumeric brand name, branding strategy, numeric processing, missing information, inference making, brand name heuristic, missing attribute, choice, preference

8.

How Inferences About Missing Attributes Decrease the Tendency to Defer Choice and Increase Purchase Probability

Journal of Consumer Research, Vol. 35, 2009
Number of pages: 15 Posted: 06 Mar 2015
Kunter Gunasti and William T. Ross
Washington State University and Pennsylvania State University - Department of Marketing
Downloads 65 (414,976)

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inference making, missing information, missing attribute, choice deferral, choice, preference, uncertainty, decision making

9.

The Impact of Positive and Negative Affect and Issue Framing on Issue Interpretation and Risk Taking

Organizational Behavior and Human Decision Processes, Vol. 76, No. 3, December 1998, pp. 298-324
Number of pages: 27 Posted: 12 Oct 2013 Last Revised: 16 Oct 2013
Vikas Mittal and William T. Ross
Rice University and Pennsylvania State University - Department of Marketing
Downloads 48 (477,336)
Citation 1

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Affect, Issue Framing, Issue Interpretation, and Risk Taking

10.

How Commitment Influences the Termination of B2B Exchange Relationships

Tsiros, Michael, William T. Ross, & Vikas Mittal (2009) "How commitment influences the termination of B2B exchange relationships" Journal of Service Research, 11(3), February, 263-276. (2009)
Number of pages: 15 Posted: 16 Oct 2013
Michael Tsiros, William T. Ross and Vikas Mittal
University of Miami - Department of Marketing, Pennsylvania State University - Department of Marketing and Rice University
Downloads 44 (494,574)

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commitment; satisfaction; termination; decision process

11.

Is it the 'Alpha' or the 'Numeric'?: Consumers’ Evaluation of Letter versus Number Changes in Alphanumeric Brand Names

JOURNAL OF BRAND MANAGEMENT (Forthcoming)
Number of pages: 35 Posted: 10 Aug 2015
Selcan Kara, Kunter Gunasti and William T. Ross
University of Connecticut, Washington State University and Pennsylvania State University - Department of Marketing
Downloads 31 (558,596)
Citation 1

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Alphanumeric brand names, number cognition, letter cognition, alignability, Selective Accessibility Model, anchoring

12.

The Effects of Compensatory Inferences for Attributes on the Choice of Incomplete Product Options

Journal of Business Research, Vol. 68, 2015
Number of pages: 9 Posted: 06 Mar 2015
Kunter Gunasti and William T. Ross
Washington State University and Pennsylvania State University - Department of Marketing
Downloads 29 (570,001)

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Inference making, Decision making, Prompted inference, Incomplete options, Missing information, Compensatory inferences

13.

The Role of Issue Valence and Issue Capability in Determining Effort Investment

Vikas Mittal, William T. Ross, & Michael Tsiros. (2002) "The role of issue valence and issue capability in determining effort investment." Journal of Marketing Research, 39(4): 455-468.
Number of pages: 15 Posted: 26 Oct 2013
Vikas Mittal, William T. Ross and Michael Tsiros
Rice University, Pennsylvania State University - Department of Marketing and University of Miami - Department of Marketing
Downloads 18 (642,945)

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issue valence, issue capability, upside potential, risk taking

14.

Effects of Search, Experience, and Credence Attributes versus Suggestive Brand names on Product Evaluations

Gunasti, K., Kara, S. and Ross, Jr, W.T. (2020), "Effects of search, experience and credence attributes versus suggestive brand names on product evaluations", European Journal of Marketing (forthcoming) https://doi.org/10.1108/EJM-12-2017-0972
Number of pages: 42 Posted: 19 Oct 2020
Kunter Gunasti, Selcan Kara and William T. Ross
Washington State University, University of Connecticut and Pennsylvania State University - Department of Marketing
Downloads 13 (679,500)

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suggestive brand names, search, credence, experience attributes, placebo effects

15.

How Language Affects Consumers’ Processing of Numerical Cues

Kara S.*, Gunasti K.*, Ross W., Duclos R., How Language Affects Consumers’ Processing of Numerical Cues, Journal of Consumer Behavior, *equal contribution, Forthcoming
Number of pages: 32 Posted: 19 Oct 2020
Selcan Kara, Kunter Gunasti and William T. Ross
University of Connecticut, Washington State University and Pennsylvania State University - Department of Marketing
Downloads 11 (694,938)

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language, numerical cognition, brands, international marketing, consumer behavior, numbers

16.

My Brand Identity Lies in the Brand Name: Personified Suggestive Brand Names

Kara S., Gunasti K., Ross W., ‘My Brand Identity Lies in the Brand Name: Personified Suggestive Brand Names, Journal of Brand Management, 2020, June, 27 607-621
Posted: 19 Oct 2020
Selcan Kara, Kunter Gunasti and William T. Ross
University of Connecticut, Washington State University and Pennsylvania State University - Department of Marketing

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suggestive brand name; personified brand; brand connection; experiments; identity-related brand consumption; brand name

17.

The Interplay of Drivers and Deterrents of Opportunism in Buyer-Supplier Relationships

Journal of the Academy of Marketing Science, Forthcoming
Posted: 20 Jun 2012
Qiong Wang, Julie Juan Li, William T. Ross and Christopher Craighead
University of Oklahoma - Division of Marketing, affiliation not provided to SSRN, Pennsylvania State University - Department of Marketing and Pennsylvania State University - Department of Supply Chain & Information Systems

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buyer-supplier relationships, opportunism, survey research, transaction cost economics, social capital

18.

Does a Voluntary Tipping Policy Really Improve Service? An Examination of Consumer Agency in the Cruise Industry

Posted: 16 Aug 2005
Robert J. Kwortnik, William Michael Lynn and William T. Ross
Cornell University - School of Hotel Administration, Cornell University - School of Hotel Administration and Pennsylvania State University - Department of Marketing

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service, tipping, social norms