University Park , PA 16802-3306
United States
Pennsylvania State University - Department of Marketing
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donations, responsibility, moral identity, non-profit, justice, empathy
attribute-level performance, satisfaction, repurchase intentions
Disconfirmation, responsibility, stability
Channels of distribution, customer relationship management, multiple channels and multi-level effects
charitable giving, moral identity, gender, donations, in-group, out-group, self-concept
suggestive brand names, search, credence, experience attributes, placebo effects
Affect, Issue Framing, Issue Interpretation, and Risk Taking
Perceptual accuracy, channel relationships, conflict, perceptual process, relationship duration, performance
alphanumeric brand name, branding strategy, numeric processing, missing information, inference making, brand name heuristic, missing attribute, choice, preference
inference making, missing information, missing attribute, choice deferral, choice, preference, uncertainty, decision making
commitment; satisfaction; termination; decision process
language, numerical cognition, brands, international marketing, consumer behavior, numbers
Alphanumeric brand names, number cognition, letter cognition, alignability, Selective Accessibility Model, anchoring
Inference making, Decision making, Prompted inference, Incomplete options, Missing information, Compensatory inferences
issue valence, issue capability, upside potential, risk taking
suggestive brand name; personified brand; brand connection; experiments; identity-related brand consumption; brand name
buyer-supplier relationships, opportunism, survey research, transaction cost economics, social capital
service, tipping, social norms
