Sarwar Abdullah

Multimedia University (MMU) - Faculty of Management

Persiaran Multimedia

Cyberjaya, Selangor Darul Ehsan

Malaysia

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Scholarly Papers (1)

1.

A Framework for Brand Rejuvenation: Private Universities in Malaysia

J. Mgt. Mkt. Review 4 (1) 33 – 40 (2019)
Number of pages: 8 Posted: 18 Apr 2019
Khan Nasreen, Booi-Chen Tan, Khan Shereen and Sarwar Abdullah
Multimedia University (MMU), Multimedia University, Multimedia University (MMU) - Faculty of Management and Multimedia University (MMU) - Faculty of Management
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Abstract:

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Brand Rejuvenation; Corporate Culture; Consumption Experience; Social Media; IMC