Vincent-Wayne Mitchell

City University London - Faculty of Management

Professor of Consumer Marketing

London

United Kingdom

SCHOLARLY PAPERS

4

DOWNLOADS

332

CITATIONS
Rank 18,323

SSRN RANKINGS

Top 18,323

in Total Papers Citations

26

Scholarly Papers (4)

1.

Marketing and Reputation within Professional Service Firms

Harvey, W.S. and Mitchell, V. (2015). Marketing and reputation management in professional service firms. In Empson, L., Muzio, D., Broschak, J. and Hinings, B. (Eds.) Oxford Handbook of Professional Service Firms. Oxford University Press, Oxford.
Number of pages: 30 Posted: 19 Dec 2014
William S. Harvey and Vincent-Wayne Mitchell
University of Exeter Business School and City University London - Faculty of Management
Downloads 168 (175,360)

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Reputation, Marketing, Professional Service Firms

2.

Corporate Reputation in Professional Service Firms

Mitchell, V. and Harvey, W.S. (2015). Corporate reputation in professional service firms. In Melewar, T.C. and Alwi, S.F.S. (Eds.) Corporate branding: areas, arenas and approaches, Routledge, Abingdon.
Number of pages: 18 Posted: 24 May 2014
Vincent-Wayne Mitchell and William S. Harvey
City University London - Faculty of Management and University of Exeter Business School
Downloads 132 (213,976)

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Reputation, Professional Service Firms, Brand, Marketing

3.

Consumer Awareness, Understanding and Usage of Unit Pricing

British Journal of Management, Vol. 14, pp. 173-187, June 2003
Number of pages: 15 Posted: 22 Sep 2003
Vincent-Wayne Mitchell, David Lennard and Peter McGoldrick
City University London - Faculty of Management, Independent and Trinity College (Dublin) - Department of Economics
Downloads 27 (475,904)
Citation 6
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4.

Examining the Antecedents and Consequences of Corporate Reputation: A Customer Perspective

British Journal of Management, Vol. 20, Issue 2, pp. 187-203, June 2009
Number of pages: 17 Posted: 12 May 2009
Gianfranco Walsh, Vincent-Wayne Mitchell, Paul R. Jackson and Sharon E. Beatty
University of Koblenz-Landau, City University London - Faculty of Management, University of Manchester - Division of Marketing, International Business and Strategy and University of Alabama - Culverhouse College of Commerce & Business Administration
Downloads 5 (605,538)
Citation 26
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