Adam D. Rennhoff

Middle Tennessee State University

Associate Professor

P.O. Box 27

MTSU

Murfreesboro, TN 37132

United States

http://mtweb.mtsu.edu/rennhoff

SCHOLARLY PAPERS

11

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2,380

SSRN CITATIONS
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SSRN RANKINGS

Top 37,510

in Total Papers Citations

7

CROSSREF CITATIONS

11

Scholarly Papers (11)

1.

The Effectiveness of Post-Release Movie Advertising

Number of pages: 28 Posted: 22 Jan 2007 Last Revised: 14 Sep 2010
Adam D. Rennhoff and Kenneth C. Wilbur
Middle Tennessee State University and University of California, San Diego (UCSD) - Rady School of Management
Downloads 874 (29,071)
Citation 1

Abstract:

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Advertising Effectiveness, Advertising/Sales Response, Econometrics, Endogeneity, Movies and Entertainment Marketing

2.

Estimating the Effects of a la Carte Pricing: The Case of Cable Television

Number of pages: 32 Posted: 24 Feb 2020
Adam D. Rennhoff and Konstantinos Serfes
Middle Tennessee State University and Drexel University
Downloads 392 (81,874)
Citation 4

Abstract:

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discrete-choice models, upstream-downstream, bundling, television

The Role of Upstream-Downstream Competition on Bundling Decisions: Should Regulators Force Firms to Unbundle?

Journal of Economics & Management Strategy, Forthcoming
Number of pages: 49 Posted: 04 Sep 2005 Last Revised: 18 Nov 2008
Adam D. Rennhoff and Konstantinos Serfes
Middle Tennessee State University and Drexel University
Downloads 347 (93,557)

Abstract:

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Bundling, Upstream-downstream, Unbundling, A la carte regulation

The Role of Upstream-Downstream Competition on Bundling Decisions: Should Regulators Force Firms to Unbundle?

Journal of Economics & Management Strategy, Vol. 18, Issue 2, pp. 547-588, Summer 2009
Number of pages: 42 Posted: 05 May 2009
Adam D. Rennhoff and Konstantinos Serfes
Middle Tennessee State University and Drexel University
Downloads 2 (726,970)
Citation 1
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4.
Downloads 240 (139,498)
Citation 1

Local Media Ownership and Media Quality

Number of pages: 22 Posted: 08 Apr 2011 Last Revised: 03 Oct 2012
Adam D. Rennhoff and Kenneth C. Wilbur
Middle Tennessee State University and University of California, San Diego (UCSD) - Rady School of Management
Downloads 169 (192,868)
Citation 2

Abstract:

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Law, Media, News, Regulation, Television

Local Media Ownership and Media Quality

TPRC 2011
Number of pages: 28 Posted: 05 Jan 2012 Last Revised: 03 Oct 2012
Adam D. Rennhoff and Kenneth C. Wilbur
Middle Tennessee State University and University of California, San Diego (UCSD) - Rady School of Management
Downloads 71 (359,073)
Citation 1

Abstract:

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5.

Bundling, A La Carte Pricing and Vertical Bargaining in a Two-Sided Model

Number of pages: 23 Posted: 26 Jan 2011 Last Revised: 06 Sep 2013
Minghua Chen, Adam D. Rennhoff and Konstantinos Serfes
Southwestern University of Finance and Economics - Research Institute of Economics and Management, Middle Tennessee State University and Drexel University
Downloads 157 (205,229)
Citation 1

Abstract:

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6.

Retailer Price Distributions and Promotional Activities

Number of pages: 9 Posted: 05 Feb 2008 Last Revised: 08 Feb 2009
Adam D. Rennhoff and Konstantinos Serfes
Middle Tennessee State University and Drexel University
Downloads 93 (302,330)

Abstract:

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7.

Demand for Telephone Services and the Welfare Effect of Smartphones

Number of pages: 26 Posted: 08 Jul 2013
Adam D. Rennhoff and P. Routon
Middle Tennessee State University and Middle Tennessee State University
Downloads 79 (334,207)

Abstract:

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Telecommunications, smartphones, cell phones, demand complementarity

8.

Competition and the Strategic Choices of Churches

Number of pages: 40 Posted: 19 Sep 2011 Last Revised: 06 Mar 2013
Adam D. Rennhoff and Mark F. Owens
Middle Tennessee State University and Penn State Erie
Downloads 73 (349,613)
Citation 2

Abstract:

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nonprofits, churches, strategy, discrete games, day care

9.

Provision and Price of Child Care Services: For-Profits and Nonprofits

Number of pages: 31 Posted: 21 Sep 2012 Last Revised: 08 Jul 2013
Mark F. Owens and Adam D. Rennhoff
Penn State Erie and Middle Tennessee State University
Downloads 72 (352,317)
Citation 2

Abstract:

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nonprofit, child care, competition

10.

Market-Based Measures of Viewpoint Diversity

Information Economics and Policy, Forthcoming
Number of pages: 26 Posted: 24 Oct 2013
Adam D. Rennhoff and Kenneth C. Wilbur
Middle Tennessee State University and University of California, San Diego (UCSD) - Rady School of Management
Downloads 30 (507,357)

Abstract:

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Concentration, Diversity, Media Economics, News, Regulation, Television, Viewpoint Diversity

11.

Station Ownership and Its Effects on Playlists in U.S. Radio Markets

Number of pages: 27 Posted: 19 Nov 2016
Adam D. Rennhoff and Michael Roach
Middle Tennessee State University and Middle Tennessee State University
Downloads 21 (560,035)

Abstract:

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media ownership, radio