Adam D. Rennhoff

Middle Tennessee State University

Associate Professor

P.O. Box 27

MTSU

Murfreesboro, TN 37132

United States

http://mtweb.mtsu.edu/rennhoff

SCHOLARLY PAPERS

11

DOWNLOADS
Rank 20,374

SSRN RANKINGS

Top 20,374

in Total Papers Downloads

2,297

CITATIONS
Rank 18,848

SSRN RANKINGS

Top 18,848

in Total Papers Citations

25

Scholarly Papers (11)

1.

The Effectiveness of Post-Release Movie Advertising

Number of pages: 28 Posted: 22 Jan 2007 Last Revised: 14 Sep 2010
Adam D. Rennhoff and Kenneth C. Wilbur
Middle Tennessee State University and University of California, San Diego (UCSD) - Rady School of Management
Downloads 847 (27,082)
Citation 7

Abstract:

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Advertising Effectiveness, Advertising/Sales Response, Econometrics, Endogeneity, Movies and Entertainment Marketing

2.

Estimating the Effects of a la Carte Pricing: The Case of Cable Television

Number of pages: 32 Posted: 20 Jan 2008
Adam D. Rennhoff and Konstantinos Serfes
Middle Tennessee State University and Drexel University
Downloads 375 (77,347)
Citation 6

Abstract:

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discrete-choice models, upstream-downstream, bundling, television

The Role of Upstream-Downstream Competition on Bundling Decisions: Should Regulators Force Firms to Unbundle?

Journal of Economics & Management Strategy, Forthcoming
Number of pages: 49 Posted: 04 Sep 2005 Last Revised: 18 Nov 2008
Adam D. Rennhoff and Konstantinos Serfes
Middle Tennessee State University and Drexel University
Downloads 344 (84,914)

Abstract:

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Bundling, Upstream-downstream, Unbundling, A la carte regulation

The Role of Upstream-Downstream Competition on Bundling Decisions: Should Regulators Force Firms to Unbundle?

Journal of Economics & Management Strategy, Vol. 18, Issue 2, pp. 547-588, Summer 2009
Number of pages: 42 Posted: 05 May 2009
Adam D. Rennhoff and Konstantinos Serfes
Middle Tennessee State University and Drexel University
Downloads 2 (660,070)
Citation 4
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4.
Downloads 234 (128,979)
Citation 1

Local Media Ownership and Media Quality

Number of pages: 22 Posted: 08 Apr 2011 Last Revised: 03 Oct 2012
Adam D. Rennhoff and Kenneth C. Wilbur
Middle Tennessee State University and University of California, San Diego (UCSD) - Rady School of Management
Downloads 165 (178,234)
Citation 2

Abstract:

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Law, Media, News, Regulation, Television

Local Media Ownership and Media Quality

TPRC 2011
Number of pages: 28 Posted: 05 Jan 2012 Last Revised: 03 Oct 2012
Adam D. Rennhoff and Kenneth C. Wilbur
Middle Tennessee State University and University of California, San Diego (UCSD) - Rady School of Management
Downloads 69 (331,297)

Abstract:

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5.

Bundling, A La Carte Pricing and Vertical Bargaining in a Two-Sided Model

Number of pages: 23 Posted: 26 Jan 2011 Last Revised: 06 Sep 2013
Minghua Chen, Adam D. Rennhoff and Konstantinos Serfes
Southwestern University of Finance and Economics (SWUFE) - Research Institute of Economics & Management, Middle Tennessee State University and Drexel University
Downloads 153 (189,752)
Citation 1

Abstract:

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6.

Retailer Price Distributions and Promotional Activities

Number of pages: 9 Posted: 05 Feb 2008 Last Revised: 08 Feb 2009
Adam D. Rennhoff and Konstantinos Serfes
Middle Tennessee State University and Drexel University
Downloads 91 (278,114)

Abstract:

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7.

Demand for Telephone Services and the Welfare Effect of Smartphones

Number of pages: 26 Posted: 08 Jul 2013
Adam D. Rennhoff and P. Routon
Middle Tennessee State University and Middle Tennessee State University
Downloads 72 (319,955)

Abstract:

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Telecommunications, smartphones, cell phones, demand complementarity

8.

Competition and the Strategic Choices of Churches

Number of pages: 40 Posted: 19 Sep 2011 Last Revised: 06 Mar 2013
Adam D. Rennhoff and Mark F. Owens
Middle Tennessee State University and Penn State Erie
Downloads 69 (327,488)
Citation 9

Abstract:

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nonprofits, churches, strategy, discrete games, day care

9.

Provision and Price of Child Care Services: For-Profits and Nonprofits

Number of pages: 31 Posted: 21 Sep 2012 Last Revised: 08 Jul 2013
Mark F. Owens and Adam D. Rennhoff
Penn State Erie and Middle Tennessee State University
Downloads 67 (332,717)
Citation 2

Abstract:

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nonprofit, child care, competition

10.

Market-Based Measures of Viewpoint Diversity

Information Economics and Policy, Forthcoming
Number of pages: 26 Posted: 24 Oct 2013
Adam D. Rennhoff and Kenneth C. Wilbur
Middle Tennessee State University and University of California, San Diego (UCSD) - Rady School of Management
Downloads 28 (470,695)

Abstract:

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Concentration, Diversity, Media Economics, News, Regulation, Television, Viewpoint Diversity

11.

Station Ownership and Its Effects on Playlists in U.S. Radio Markets

Number of pages: 27 Posted: 19 Nov 2016
Adam D. Rennhoff and Michael Roach
Middle Tennessee State University and Middle Tennessee State University
Downloads 15 (543,568)

Abstract:

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media ownership, radio