Adam D. Rennhoff

Middle Tennessee State University

Associate Professor

P.O. Box 27

MTSU

Murfreesboro, TN 37132

United States

http://mtweb.mtsu.edu/rennhoff

  • Middle Tennessee State University

    • Email
    • Tel: 615-898-2931
SCHOLARLY PAPERS

13

DOWNLOADS
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3,509

SSRN CITATIONS
Rank 47,313

SSRN RANKINGS

Top 47,313

in Total Papers Citations

11

CROSSREF CITATIONS

8

Scholarly Papers (13)

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1.

The Effectiveness of Post-Release Movie Advertising

Number of pages: 28 Posted: 22 Jan 2007 Last Revised: 14 Sep 2010
Adam D. Rennhoff and Kenneth C. Wilbur
Middle Tennessee State University and University of California, San Diego (UCSD) - Rady School of Management
Downloads 960 (47,475)
Citation 2

Abstract:

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Advertising Effectiveness, Advertising/Sales Response, Econometrics, Endogeneity, Movies and Entertainment Marketing

2.

The Impact of Name, Image, and Likeness Contracts on Student-Athlete College Choice

Number of pages: 30 Posted: 15 Mar 2023
Mark F. Owens, Adam D. Rennhoff and Michael Roach
Penn State Erie, Middle Tennessee State University and Middle Tennessee State University
Downloads 474 (117,930)

Abstract:

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NIL, NCAA, college choice model, football recruiting, scholarship offers

3.

Estimating the Effects of a la Carte Pricing: The Case of Cable Television

Number of pages: 32 Posted: 24 Feb 2020
Adam D. Rennhoff and Konstantinos Serfes
Middle Tennessee State University and Drexel University
Downloads 464 (120,934)
Citation 5

Abstract:

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discrete-choice models, upstream-downstream, bundling, television

4.

The Role of Upstream-Downstream Competition on Bundling Decisions: Should Regulators Force Firms to Unbundle?

Journal of Economics & Management Strategy, Forthcoming
Number of pages: 49 Posted: 04 Sep 2005 Last Revised: 18 Nov 2008
Adam D. Rennhoff and Konstantinos Serfes
Middle Tennessee State University and Drexel University
Downloads 386 (149,584)

Abstract:

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Bundling, Upstream-downstream, Unbundling, A la carte regulation

5.

Local Media Ownership and Media Quality

Downloads 297 (198,438)
Citation 2

Local Media Ownership and Media Quality

Number of pages: 22 Posted: 08 Apr 2011 Last Revised: 03 Oct 2012
Adam D. Rennhoff and Kenneth C. Wilbur
Middle Tennessee State University and University of California, San Diego (UCSD) - Rady School of Management
Downloads 207 (281,874)
Citation 2

Abstract:

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Law, Media, News, Regulation, Television

Local Media Ownership and Media Quality

TPRC 2011
Number of pages: 28 Posted: 05 Jan 2012 Last Revised: 03 Oct 2012
Adam D. Rennhoff and Kenneth C. Wilbur
Middle Tennessee State University and University of California, San Diego (UCSD) - Rady School of Management
Downloads 90 (551,151)
Citation 1

Abstract:

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6.

Bundling, A La Carte Pricing and Vertical Bargaining in a Two-Sided Model

Number of pages: 23 Posted: 26 Jan 2011 Last Revised: 06 Sep 2013
Minghua Chen, Adam D. Rennhoff and Konstantinos Serfes
Southwestern University of Finance and Economics - Research Institute of Economics and Management, Middle Tennessee State University and Drexel University
Downloads 192 (302,908)
Citation 1

Abstract:

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7.

Provision and Price of Child Care Services: For-Profits and Nonprofits

Number of pages: 31 Posted: 21 Sep 2012 Last Revised: 08 Jul 2013
Mark F. Owens and Adam D. Rennhoff
Penn State Erie and Middle Tennessee State University
Downloads 144 (387,411)
Citation 2

Abstract:

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nonprofit, child care, competition

8.

Demand for Telephone Services and the Welfare Effect of Smartphones

Number of pages: 26 Posted: 08 Jul 2013
Adam D. Rennhoff and P. Routon
Middle Tennessee State University and Middle Tennessee State University
Downloads 140 (398,383)

Abstract:

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Telecommunications, smartphones, cell phones, demand complementarity

9.

Retailer Price Distributions and Promotional Activities

Number of pages: 9 Posted: 05 Feb 2008 Last Revised: 08 Feb 2009
Adam D. Rennhoff and Konstantinos Serfes
Middle Tennessee State University and Drexel University
Downloads 137 (402,890)
Citation 1

Abstract:

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10.

The Effect of Net Neutrality Rules on the Cost and Availability of High-Speed Internet Service to Urban and Rural Consumers

Number of pages: 21 Posted: 11 Apr 2023
Adam D. Rennhoff and James Bakuli
Middle Tennessee State University and affiliation not provided to SSRN
Downloads 107 (485,555)

Abstract:

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net neutrality, internet service providers, download speed, investment, rural access

11.

Competition and the Strategic Choices of Churches

Number of pages: 40 Posted: 19 Sep 2011 Last Revised: 06 Mar 2013
Adam D. Rennhoff and Mark F. Owens
Middle Tennessee State University and Penn State Erie
Downloads 104 (495,712)
Citation 2

Abstract:

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nonprofits, churches, strategy, discrete games, day care

12.

Station Ownership and Its Effects on Playlists in U.S. Radio Markets

Number of pages: 27 Posted: 19 Nov 2016
Adam D. Rennhoff and Michael Roach
Middle Tennessee State University and Middle Tennessee State University
Downloads 52 (726,903)

Abstract:

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media ownership, radio

13.

Market-Based Measures of Viewpoint Diversity

Information Economics and Policy, Forthcoming
Number of pages: 26 Posted: 24 Oct 2013
Adam D. Rennhoff and Kenneth C. Wilbur
Middle Tennessee State University and University of California, San Diego (UCSD) - Rady School of Management
Downloads 52 (726,903)
Citation 1

Abstract:

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Concentration, Diversity, Media Economics, News, Regulation, Television, Viewpoint Diversity