Janet L. Borgerson

DePaul University

Senior Wicklander Fellow

Institute for Business and Professional Ethics

Chicago, USA

United States

SCHOLARLY PAPERS

20

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SSRN CITATIONS
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Top 20,318

in Total Papers Citations

9

CROSSREF CITATIONS

31

Ideas:
“  Working on a book, Designed for Dancing: How Midcentury Records Taught America to Dance (MIT Press, 2020).  ”

Scholarly Papers (20)

Corporate Communication, Ethics, and Operational Identity: A Case Study of Benetton

Number of pages: 35 Posted: 04 Oct 2008 Last Revised: 21 Apr 2009
DePaul University, Rochester Institute of Technology, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 1,866 (8,365)
Citation 2

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corporate communication, organizational identity, operational identity, ethics, Benetton

Corporate Communication, Ethics, and Operational Identity: A Case Study of Benetton

Business Ethics: A European Review, Vol. 18, Issue 3, pp. 209-223, July 2009
Number of pages: 15 Posted: 18 Jun 2009
DePaul University, Rochester Institute of Technology, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 2 (693,836)
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2.

Identity in Marketing Communications: An Ethics of Visual Representation

MARKETING COMMUNICATION: NEW APPROACHES, TECHNOLOGIES, AND STYLES, Allan J. Kimmel, ed., pp. 256-277, Oxford University Press, 2005
Number of pages: 44 Posted: 12 Mar 2007
Janet L. Borgerson and Jonathan E. Schroeder
DePaul University and Rochester Institute of Technology
Downloads 1,806 (9,016)

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Advertising, Ethics, International Marketing, Identity, Visual Communication

3.

Materiality, Agency, and the Constitution of Consuming Subjects: Insights for Consumer Research

Advances in Consumer Research, Vol. 32, pp. 439-443, 2005
Number of pages: 15 Posted: 05 Mar 2008 Last Revised: 08 Jun 2009
Janet L. Borgerson
DePaul University
Downloads 557 (50,337)

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consumer research, agency, identity, materiality, subjectivity, consumption

4.

The Gay Family in the Ad: Consumer Responses to Non-Traditional Families in Marketing Communications

Journal of Marketing Management, Vol. 22, pp. 955-978, 2006
Number of pages: 37 Posted: 22 May 2007 Last Revised: 10 Apr 2011
Janet L. Borgerson and Jonathan E. Schroeder
DePaul University and Rochester Institute of Technology
Downloads 495 (58,497)
Citation 1

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Advertising, Target Marketing, Gay, Representations, Family

5.

Packaging Paradise: Organizing Representations of Hawaii

A. Prasad, ed., Against the Grain: Advances in Postcolonial Organization Studies, Copenhagen: Copenhagen Business School Press, 32-53
Number of pages: 35 Posted: 08 Dec 2008 Last Revised: 04 Nov 2012
Jonathan E. Schroeder and Janet L. Borgerson
Rochester Institute of Technology and DePaul University
Downloads 416 (72,305)

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Postcolonial, Hawaii, Sonic Branding, Visual Communication, Critical Tourism, Popular Culture, Representation

6.

A Brand Culture Approach to Brand Literacy: Consumer Co-Creation and Emerging Chinese Luxury Brands

Schroeder, Jonathan. Janet Borgerson, and Zhiyan Wu (2014), “A Brand Culture Approach to Brand Literacy: Consumer Co-creation and Emerging Chinese Luxury Brands,” Advances in Consumer Research, 42 (in press, Forthcoming)
Number of pages: 12 Posted: 20 Oct 2014
Jonathan E. Schroeder, Janet L. Borgerson and ZhiYan Wu
Rochester Institute of Technology, DePaul University and Shanghai International Business and Economics University (Formerly Known as Shanghai Institute of Foreign Trade) - School of Management
Downloads 336 (92,537)
Citation 2

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brand culture, brand development, brand literacy, China, luxury, case study, Shang Xia

7.

On the Harmony of Business Ethics and Feminist Ethics

Business and Society Review Vol. 112, No. 4
Number of pages: 45 Posted: 17 Feb 2008
Janet L. Borgerson
DePaul University
Downloads 313 (100,100)

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Business Ethics, Corporate Social Responsibility, Ethics, Feminist Ethics, Identity

8.

Judith Butler: On Organizing Subjectivities

Sociological Review, Vol. 53, pp. 63-79, October 2005
Number of pages: 28 Posted: 30 Apr 2008 Last Revised: 08 Jun 2009
Janet L. Borgerson
DePaul University
Downloads 250 (127,082)

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Judith Butler, subjectivity, performativity, organization studies, phenomenology, power

9.

Global Cultural Branding Through the Investment of Historical Culture: A Case Study of the Beijing Olympics Opening Ceremony

Number of pages: 26 Posted: 01 Oct 2011
ZhiYan Wu, Janet L. Borgerson and Jonathan E. Schroeder
Shanghai International Business and Economics University (Formerly Known as Shanghai Institute of Foreign Trade) - School of Management, DePaul University and Rochester Institute of Technology
Downloads 187 (167,609)
Citation 5

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Cultural Branding, Chinese Brand Developement, Global Branding

10.

A Brand Culture Approach to Chinese Cultural Heritage Brands

Schroeder, J. E., Borgerson, J. L. and Wu, Z. (2015), A Brand Culture Approach to Chinese Cultural Heritage Brands, Journal of Brand Management, Forthcoming.
Number of pages: 29 Posted: 13 Apr 2015
Jonathan E. Schroeder, Janet L. Borgerson and ZhiYan Wu
Rochester Institute of Technology, DePaul University and Shanghai International Business and Economics University (Formerly Known as Shanghai Institute of Foreign Trade) - School of Management
Downloads 185 (169,265)

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Brand culture, branding, brand development, brand management, case study, China, Chinese branding, cultural heritage brand, luxury

11.

Materiality and the Comfort of Things: Drinks, Dining and Discussion with Daniel Miller

Consumption Markets & Culture, Vol. 12, No. 2, pp. 155-170, June 2009
Number of pages: 17 Posted: 23 Sep 2010
Janet L. Borgerson
DePaul University
Downloads 138 (217,044)

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12.

The Brand Culture of Shanghai Tang: An Aspiring Global Brand

International Conference on Anthropological Perspectives and Local Approaches: Indigenous Applications in Management and Marketing, Shanghai, May 2013
Number of pages: 34 Posted: 15 Jun 2013 Last Revised: 11 Jun 2014
ZhiYan Wu, Janet L. Borgerson and Jonathan E. Schroeder
Shanghai International Business and Economics University (Formerly Known as Shanghai Institute of Foreign Trade) - School of Management, DePaul University and Rochester Institute of Technology
Downloads 131 (226,234)

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13.

Fashion Systems and Symbolic Production from Historical Chinese Culture: Creating and Managing Global Chinese Brands

ADVANCES IN CONSUMER RESEARCH, Vol. 37, Margaret C. Campbell, Jeff Inman, Rik Pieters, eds., Association for Consumer Research, 2010
Number of pages: 8 Posted: 04 Apr 2011
ZhiYan Wu, Janet L. Borgerson and Jonathan E. Schroeder
Shanghai International Business and Economics University (Formerly Known as Shanghai Institute of Foreign Trade) - School of Management, DePaul University and Rochester Institute of Technology
Downloads 123 (237,315)

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Brands, Branding, Consumer Culture, Fashion, Fashion Systems, China, Olympics

14.

The Past as a Strategic Branding Resource: A Case Study of Jay Chou, a Successful Chinese Music Artist

University of Exeter Discussion Papers in Management Paper No. 08/01
Number of pages: 18 Posted: 09 Dec 2011
ZhiYan Wu and Janet L. Borgerson
Shanghai International Business and Economics University (Formerly Known as Shanghai Institute of Foreign Trade) - School of Management and DePaul University
Downloads 104 (267,623)

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Chinese brands, Chinese brand developemnt

15.

The Flickering Consumer: New Materialities

Borgerson, J. L. (2013) “The Flickering Consumer: New Materialities and Consumer Research,” Research in Consumer Behavior, Vol. 15, 125-144.
Number of pages: 12 Posted: 26 May 2014
Janet L. Borgerson
DePaul University
Downloads 83 (309,435)

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Materiality, Agency, Intersubjectivity, Consumer Culture, Design Theory, Relational Metaphysics

16.

General Economy and Productive Dualisms

Gender, Work, and Organization, Vol. 11, No. 4, pp. 455-474
Number of pages: 38 Posted: 10 Mar 2008
Janet L. Borgerson and Alf Rehn
DePaul University and Åbo Akademi University
Downloads 73 (333,480)

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general economy, Bataille; epistemic closure; dualism; gender; race

17.

Marketing, Bad Faith, and Responsibility

Business Ethics and Continental Philosophy, Cambridge University Press, p. 220, 2011
Number of pages: 22 Posted: 13 Feb 2014
Janet L. Borgerson
DePaul University
Downloads 70 (341,297)

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Marketing Ethics, Business Ethics, Corporate Social Responsibility, Branding, Employee Branding, Identity

18.

Witnessing and Organization: Existential Phenomenological Reflections on Intersubjectivity

Philosophy Today, Vol. 54, No. 1, pp. 78-87, 2010
Number of pages: 10 Posted: 14 Sep 2010
Janet L. Borgerson
DePaul University
Downloads 60 (369,675)

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Levinas, Islamic Philosophy, Recognition, Witnessing

19.

Critical Visual Analysis of Gender: Reactions and Reflections

Schroeder, J. E. and Borgerson, J. L. (2015), Critical Visual Analysis of Gender: Reactions and Reflections. Journal of Marketing Management, 31 (15/16), 1723-1731.
Number of pages: 11 Posted: 09 Feb 2020
Jonathan E. Schroeder and Janet L. Borgerson
Rochester Institute of Technology and DePaul University
Downloads 42 (431,822)

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cultural analysis, feminism, gender, marketing communication, media representation, Anita Sarkeesian

20.

Chapter 16: On Witnessing Global Ethics: A Case of International Health Research Involving Human Subjects

Power and Principle in the Market Place (Law, Ethics and Economics), Edited by Jacob Dahl Rendtorff, Roskilde University, Denmark, 2010
Number of pages: 10 Posted: 21 Mar 2014
Janet L. Borgerson
DePaul University
Downloads 8 (617,402)

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Bioethics, International health research involving human subjects, Applied ethics, Pedagogy, Standard of Care, least advantaged members of society, distributive justice, global inequality, global basic structure