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Brand management, aesthetics, art, imagery, visual communication, marketing strategy
trademarks, visual communication, architecture, interdisciplinary, images, gender
Advertising, Imagery, Identity, Representation, Gender, Masculinity
Advertising, Brands, Brand Communication, Persuasion, Rhetoric, Visual Issues
corporate communication, organizational identity, operational identity, ethics, Benetton
This is a Wiley-Blackwell Publishing paper. Wiley-Blackwell Publishing charges $38.00 .
File name: beer.
If you wish to purchase the right to make copies of this paper for distribution to others, please select the quantity.
Interpretive Research Methods, Advertising, Visual communication, brands, identity, history
Advertising, Ethics, International Marketing, Identity, Visual Communication
Branding, Brand Community, Brand Value, Service Dominant Logic, Co-creation
Consumption, visual issues, photography, image, interpretation
consumer behavior, consumer research, ethics, photography, visual communication, visual culture
Art, Aesthetics, Brands, Branding, Brand Management, Culture, Images, Value, Warhol
Advertising, Polysemy, Semiotics
consumer power, consumer research, methodological approaches, marketing theory
Advertising, Target Marketing, Gay, Representations, Family
consumer culture theory, skin, embodiment, consumption, identity, body
Postcolonial, Hawaii, Sonic Branding, Visual Communication, Critical Tourism, Popular Culture, Representation
advertising, brands, consumer culture, marketing communication, strategy
aesthetics, branding, communication, photography, strategy, visual issues
Cultural Branding, Chinese Brand Developement, Global Branding
Advertising, high-tech products, marketing communications, visual strategy, brand and product positioning, consumer aesthetics, identity, imagery, picture effects, visual displays
Brand culture, branding, brand development, brand management, case study, China, Chinese branding, cultural heritage brand, luxury
This is a Palgrave MacMillan paper. Palgrave MacMillan charges $30.00 .
File name: bm.
virtual networks, network society, consumer empowerment, consumer resistance, qualitative consumer research, personal investing
Brands, Branding, Consumer Culture, Fashion, Fashion Systems, China, Olympics
brand culture, brand development, brand literacy, China, luxury, case study, Shang Xia
brands, branding, brand criticism, consumer culture, corporate branding, cultural branding
organization studies, consumer behavior, strategy, visual analysis, videography, aesthetics
advertising, branding, consumer culture, selfie, strategy, visual culture
cultural analysis, feminism, gender, marketing communication, media representation, Anita Sarkeesian
brands,marketing communication, photography, strategy
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