Michaela Draganska

Drexel University

3141 Chestnut St

Philadelphia, PA 19104

United States

SCHOLARLY PAPERS

11

DOWNLOADS
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4,047

SSRN CITATIONS
Rank 20,878

SSRN RANKINGS

Top 20,878

in Total Papers Citations

27

CROSSREF CITATIONS

9

Scholarly Papers (11)

1.

Information or Persuasion? An Empirical Investigation of the Effect of Advertising on Brand Awareness and Perceived Quality Using Panel Data

Stanford University Graduate School of Business Research Paper No. 1971
Number of pages: 31 Posted: 23 Aug 2007
Ulrich Doraszelski, C. Robert Clark and Michaela Draganska
Harvard University - Department of Economics, HEC Montreal and Drexel University
Downloads 1,339 (14,020)
Citation 4

Abstract:

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industrial organization, Advertising

2.

The Influence of Product Variety on Brand Perception and Choice

Stanford University Graduate School of Business Research Paper No. 1938
Number of pages: 41 Posted: 14 Jun 2006
Jonah A. Berger, Michaela Draganska and Itamar Simonson
University of Pennsylvania - Marketing Department, Drexel University and Stanford Graduate School of Business
Downloads 1,165 (17,349)
Citation 6

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variety, quality perceptions, market strategy, consumer choice, quality cues, sensory experience

3.

Can't Buy Me Love: Investigating the Effect of Advertising on Brand Awareness and Perceived Quality Using Panel Data

Stanford University Graduate School of Business Research Paper No. 1971R
Number of pages: 36 Posted: 20 Oct 2008
Michaela Draganska, C. Robert Clark and Ulrich Doraszelski
Drexel University, HEC Montreal and Harvard University - Department of Economics
Downloads 371 (79,995)

Abstract:

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industrial organization, Advertising

4.

Determinants of Margins in the Distribution Channel: An Empirical Investigation

Stanford University Graduate School of Business Research Paper No. 1959
Number of pages: 42 Posted: 13 Mar 2007
Michaela Draganska, Daniel Klapper and Sofia Berto Villas-Boas
Drexel University, Humboldt University Berlin - School of Business and Economics and University of California, Berkeley - Agricultural & Resource Economics
Downloads 287 (106,537)

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competitive advantage, econometric models, retailing, competitive strategy

A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel

Stanford University Graduate School of Business Research Paper No. 2001
Number of pages: 49 Posted: 22 Oct 2008
Michaela Draganska, Daniel Klapper and Sofia Berto Villas-Boas
Drexel University, Humboldt University Berlin - School of Business and Economics and University of California, Berkeley - Agricultural & Resource Economics
Downloads 267 (114,381)
Citation 11

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bargaining, competitive strategy, Distribution, econometric models, industrial organization, marketing strategy

A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in The Distribution Channel

Marketing Science, Vol. 29, No. 1, January–February 2010, pp. 57–74. doi 10.1287/mksc.1080.0472
Posted: 09 Mar 2019
Michaela Draganska, Daniel Klapper and Sofia Berto Villas-Boas
Drexel University, Humboldt University Berlin - School of Business and Economics and University of California, Berkeley - Agricultural & Resource Economics

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6.

Beyond Plain Vanilla: Modeling Joint Product Assortment and Pricing Decisions

Stanford University Graduate School of Business Research Paper No. 1982R
Number of pages: 54 Posted: 20 Dec 2007
Michaela Draganska, Michael J. Mazzeo and Katja Seim
Drexel University, Northwestern University - Kellogg School of Management and Yale School of Management
Downloads 205 (149,345)
Citation 7

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Product Management, discrete games, multiproduct firms, product assortment decisions

7.

Retail Environment and Manufacturer Competitive Intensity

Stanford University Graduate School of Business Research Paper No. 1953
Number of pages: 41 Posted: 14 Dec 2006
Michaela Draganska and Daniel Klapper
Drexel University and Humboldt University Berlin - School of Business and Economics
Downloads 185 (164,209)
Citation 4

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Retailing, econometric models, econometrics, competitive strategy, Competitive Advantage

8.

Choice Set Heterogeneity and the Role of Advertising: An Analysis with Micro and Macro Data

Stanford Graduate School of Business Research Paper Series No. 2063
Number of pages: 44 Posted: 09 Oct 2010
Michaela Draganska and Daniel Klapper
Drexel University and Humboldt University Berlin - School of Business and Economics
Downloads 85 (296,150)

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advertising, advertising impact, demand estimation, econometrics, choice set heterogeneity

9.

Empirical Models of Manufacturer-Retailer Interaction: A Review and Agenda for Future Research

Marketing Letters, Vol. 21, No. 3, pp. 273-285, 2010 , Tuck School of Business Working Paper No. 2465625
Number of pages: 21 Posted: 14 Jul 2014
Dartmouth College - Tuck School of Business, University of Pennsylvania - Marketing Department, Drexel University, Northwestern University - Department of Marketing, Rotterdam School of Management, Erasmus University, Yale School of Management, University of California, San Diego (UCSD) - Rady School of Management and University of Maryland - Robert H. Smith School of Business
Downloads 67 (344,857)
Citation 3

Abstract:

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channel power, vertical strategic interaction, channel profit, trade promotions, private label

10.

Manufacturer Advertising and Retail Prices: An Empirical Investigation

Number of pages: 40 Posted: 26 Jan 2017 Last Revised: 17 Jun 2017
Michaela Draganska and Maria Ana Vitorino
Drexel University and INSEAD
Downloads 50 (391,051)
Citation 1

Abstract:

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Retailing, Advertising, Channel Coordination

Market Segmentation Strategies of Multiproduct Firms

Journal of Industrial Economics, Vol. 54, No. 1, pp. 125-149, March 2006
Number of pages: 25 Posted: 08 May 2006
Ulrich Doraszelski and Michaela Draganska
Harvard University - Department of Economics and Drexel University
Downloads 26 (505,771)
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Market Segmentation Strategies of Multiproduct Firms

Posted: 02 Feb 2004
Ulrich Doraszelski and Michaela Draganska
Harvard University - Department of Economics and Drexel University

Abstract:

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Multiproduct firms, market segmentation, competitive strategy