Michaela Draganska

Drexel University

3141 Chestnut St

Philadelphia, PA 19104

United States

SCHOLARLY PAPERS

11

DOWNLOADS
Rank 20,753

SSRN RANKINGS

Top 20,753

in Total Papers Downloads

4,644

SSRN CITATIONS
Rank 10,572

SSRN RANKINGS

Top 10,572

in Total Papers Citations

152

CROSSREF CITATIONS

4

Scholarly Papers (11)

1.

Information or Persuasion? An Empirical Investigation of the Effect of Advertising on Brand Awareness and Perceived Quality Using Panel Data

Stanford University Graduate School of Business Research Paper No. 1971
Number of pages: 31 Posted: 23 Aug 2007
Ulrich Doraszelski, C. Robert Clark and Michaela Draganska
Harvard University - Department of Economics, HEC Montreal and Drexel University
Downloads 1,500 (24,207)
Citation 11

Abstract:

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industrial organization, Advertising

2.

The Influence of Product Variety on Brand Perception and Choice

Stanford University Graduate School of Business Research Paper No. 1938
Number of pages: 41 Posted: 14 Jun 2006
Jonah A. Berger, Michaela Draganska and Itamar Simonson
University of Pennsylvania - Marketing Department, Drexel University and Stanford University
Downloads 1,289 (30,282)
Citation 16

Abstract:

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variety, quality perceptions, market strategy, consumer choice, quality cues, sensory experience

3.

Can't Buy Me Love: Investigating the Effect of Advertising on Brand Awareness and Perceived Quality Using Panel Data

Stanford University Graduate School of Business Research Paper No. 1971R
Number of pages: 36 Posted: 20 Oct 2008
Michaela Draganska, C. Robert Clark and Ulrich Doraszelski
Drexel University, HEC Montreal and Harvard University - Department of Economics
Downloads 414 (134,118)

Abstract:

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industrial organization, Advertising

4.

Determinants of Margins in the Distribution Channel: An Empirical Investigation

Stanford University Graduate School of Business Research Paper No. 1959
Number of pages: 42 Posted: 13 Mar 2007
Michaela Draganska, Daniel Klapper and Sofia Berto Villas-Boas
Drexel University, Humboldt University Berlin - School of Business and Economics and University of California, Berkeley - Agricultural & Resource Economics
Downloads 332 (171,228)

Abstract:

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competitive advantage, econometric models, retailing, competitive strategy

A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel

Stanford University Graduate School of Business Research Paper No. 2001
Number of pages: 49 Posted: 22 Oct 2008
Michaela Draganska, Daniel Klapper and Sofia Berto Villas-Boas
Drexel University, Humboldt University Berlin - School of Business and Economics and University of California, Berkeley - Agricultural & Resource Economics
Downloads 324 (174,489)
Citation 61

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bargaining, competitive strategy, Distribution, econometric models, industrial organization, marketing strategy

A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in The Distribution Channel

Marketing Science, Vol. 29, No. 1, January–February 2010, pp. 57–74. doi 10.1287/mksc.1080.0472
Posted: 09 Mar 2019
Michaela Draganska, Daniel Klapper and Sofia Berto Villas-Boas
Drexel University, Humboldt University Berlin - School of Business and Economics and University of California, Berkeley - Agricultural & Resource Economics

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6.

Beyond Plain Vanilla: Modeling Joint Product Assortment and Pricing Decisions

Stanford University Graduate School of Business Research Paper No. 1982R
Number of pages: 54 Posted: 20 Dec 2007
Michaela Draganska, Michael J. Mazzeo and Katja Seim
Drexel University, Northwestern University - Kellogg School of Management and Yale School of Management
Downloads 244 (234,686)
Citation 25

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Product Management, discrete games, multiproduct firms, product assortment decisions

7.

Retail Environment and Manufacturer Competitive Intensity

Stanford University Graduate School of Business Research Paper No. 1953
Number of pages: 41 Posted: 14 Dec 2006
Michaela Draganska and Daniel Klapper
Drexel University and Humboldt University Berlin - School of Business and Economics
Downloads 213 (267,128)

Abstract:

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Retailing, econometric models, econometrics, competitive strategy, Competitive Advantage

8.

Choice Set Heterogeneity and the Role of Advertising: An Analysis with Micro and Macro Data

Stanford Graduate School of Business Research Paper Series No. 2063
Number of pages: 44 Posted: 09 Oct 2010
Michaela Draganska and Daniel Klapper
Drexel University and Humboldt University Berlin - School of Business and Economics
Downloads 123 (424,073)
Citation 7

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advertising, advertising impact, demand estimation, econometrics, choice set heterogeneity

9.

Empirical Models of Manufacturer-Retailer Interaction: A Review and Agenda for Future Research

Marketing Letters, Vol. 21, No. 3, pp. 273-285, 2010 , Tuck School of Business Working Paper No. 2465625
Number of pages: 21 Posted: 14 Jul 2014
Dartmouth College - Tuck School of Business, University of Pennsylvania - Marketing Department, Drexel University, Northwestern University - Department of Marketing, Rotterdam School of Management, Erasmus University, Yale School of Management, University of California, San Diego (UCSD) - Rady School of Management and University of Maryland - Robert H. Smith School of Business
Downloads 108 (467,131)
Citation 5

Abstract:

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channel power, vertical strategic interaction, channel profit, trade promotions, private label

10.

Decomposing the Effect of Advertising: What Happens in the Retail Channel?

Number of pages: 55 Posted: 26 Jan 2017 Last Revised: 07 Jul 2022
Michaela Draganska and Maria Ana Vitorino
Drexel University and INSEAD
Downloads 97 (503,036)

Abstract:

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Retailing, Advertising, Channel Coordination

11.

Market Segmentation Strategies of Multiproduct Firms

Posted: 02 Feb 2004
Ulrich Doraszelski and Michaela Draganska
Harvard University - Department of Economics and Drexel University

Abstract:

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Multiproduct firms, market segmentation, competitive strategy