Eric Gregg

iLoyalty

Managing Partner

1001 SW 5th Ave

Suite 1520

Portland, OR 97204

United States

http://www.theloyalclient.com

SCHOLARLY PAPERS

4

DOWNLOADS
Rank 19,417

SSRN RANKINGS

Top 19,417

in Total Papers Downloads

2,456

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (4)

1.

Perspectives on Brand Equity

Darden Case No. UVA-M-0668
Number of pages: 17 Posted: 21 Oct 2008 Last Revised: 04 May 2018
Paul Farris, Ervin Shames and Eric Gregg
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and iLoyalty
Downloads 1,880 (8,053)
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Abstract:

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marketing brand, equity branding

2.

Harley-Davidson: Building a Brand Through Consumer Engagement

Darden Case No. UVA-M-0698
Number of pages: 10 Posted: 07 Apr 2010
Paul Farris and Eric Gregg
University of Virginia - Darden School of Business and iLoyalty
Downloads 382 (76,813)
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Abstract:

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Branding Loyalty Consumer dialogue

3.

Evolution or Revolution in the Music Industry?

Darden Case No. UVA-M-0684
Number of pages: 9 Posted: 16 Jun 2009
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, iLoyalty and affiliation not provided to SSRN
Downloads 192 (157,865)
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Abstract:

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channels of distribution, pricing

4.

Brand Equity: An Overview

Darden Case No. UVA-M-0879
Number of pages: 27 Posted: 30 May 2017
University of Virginia - Darden School of Business, iLoyalty, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 2 (640,605)
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Abstract:

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brand equity, brand, brand strategy, marketing