Güliz Ger

Bilkent University - Management

Professor

06533 Bilkent, Ankara

Turkey

SCHOLARLY PAPERS

4

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CITATIONS
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Top 30,798

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7

Scholarly Papers (4)

1.

The Fire of Desire: A Multisited Inquiry into Consumer Passion

University of Utah Marketing Working Paper No. 02-31
Number of pages: 68 Posted: 14 Oct 2003
Schulich School of Business, York University, Bilkent University - Management and SDU Odense University - Marketing
Downloads 686 (21,681)
Citation 7

Abstract:

Desire, needs, wants, passion, consumption, consumer behavior

2.

Islam, Consumption and Marketing: Going Beyond the Essentialist Approaches

HANDBOOK OF ISLAMIC MARKETING, Ozlem Sandikci and Gillian Rice, eds., Edward Elgar, Fall 2011
Number of pages: 39 Posted: 12 Jan 2011
Ozlem Sandikci and Güliz Ger
Bilkent University - Faculty of Business Administration and Bilkent University - Management
Downloads 650 (25,377)

Abstract:

Islam, marketing, branding, consumption, Turkey, Muslim, fashion

3.

Veiling in Style: How Does a Stigmatized Practice Become Fashionable?

Journal of Consumer Research, Forthcoming
Number of pages: 71 Posted: 18 Nov 2009 Last Revised: 23 Nov 2009
Ozlem Sandikci and Güliz Ger
Bilkent University - Faculty of Business Administration and Bilkent University - Management
Downloads 268 (68,167)

Abstract:

Veil, Clothing, Fashion, Choice, Stigma, Deviant Consumer Behavior, Social Class, Religion, Routinization, Turkey, Ethnography

4.

Constructing and Representing the Islamist Consumer: Transformation of the Fashion Market in Turkey

Fashion Theory, Vol. 11, Nos. 2/3, pp. 189-210, 2007
Posted: 18 Nov 2009
Ozlem Sandikci and Güliz Ger
Bilkent University - Faculty of Business Administration and Bilkent University - Management

Abstract:

fashion, consumption, advertising, Islam, Turkey