Søren Askegaard

SDU Odense University - Marketing

Professor

Campusvej 55

DK-5230 Odense M

Denmark

  • SDU Odense University - Marketing

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    • Tel: +45 65503255
    • Fax: +45 66155129
SCHOLARLY PAPERS

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Scholarly Papers (2)

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1.

The Fire of Desire: A Multisited Inquiry into Consumer Passion

University of Utah Marketing Working Paper No. 02-31
Number of pages: 68 Posted: 14 Oct 2003
Russell W. Belk, Güliz Ger and Søren Askegaard
Schulich School of Business, York University, Bilkent University - Management and SDU Odense University - Marketing
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Desire, needs, wants, passion, consumption, consumer behavior

2.

Social Discourses of Healthy Eating: A Market Segmentation Approach

Appetite, Vol. 55, No. 2, pp. 288-297, 2010
Posted: 02 Aug 2011
Polymeros Chrysochou, Søren Askegaard, Klaus G. Grunert and Dorthe Brogård Kristensen
Aarhus University - Department of Business Administration, SDU Odense University - Marketing, Aarhus School of Business - Marketing and Statistics and University of Southern Denmark

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Healthy eating, Discourses, Denmark, Word association task, Latent class clustering, Multinomial logistic regression