Thomas Kramer

CUNY Baruch College

17 Lexington Avenue

New York, NY 10021

United States

  • CUNY Baruch College

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SCHOLARLY PAPERS

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Scholarly Papers (4)

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1.

The Effect of Cultural Orientation on Consumer Responses to Personalization

Marketing Science, Forthcoming
Number of pages: 37 Posted: 28 Sep 2006
Thomas Kramer, Suri Weisfeld-Spolter and Maneesh Thakkar
CUNY Baruch College, CUNY Baruch College and CUNY Baruch College
Downloads 347 (134,851)
Citation 1

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personalization, personal recommendations, culture

2.

Approach-Avoidance Motivation and the Use of Affect as Information

Number of pages: 36 Posted: 28 Sep 2006
Thomas Kramer and Song-Oh Yoon
CUNY Baruch College and Singapore Management University
Downloads 327 (143,622)

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approach, avoidance, affect, behavioral activation, behavioral inhibition

3.

The Effect of Measurement Task Transparency on Preference Construction and Evaluations of Personalized Recommendations

Journal of Marketing Research, Forthcoming
Number of pages: 36 Posted: 26 Sep 2006
Thomas Kramer
CUNY Baruch College
Downloads 247 (191,549)

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personalization, customization, preference measurement, self-explicted approach, full-profile conjoint analysis

4.

Effect Propensity: The Distribution of Switchers' Choices in the Reference State as a Determinant of the Direction of Effects on Choice

Stanford GSB Working Paper No. 1788
Number of pages: 53 Posted: 12 Jun 2020
Itamar Simonson, Thomas Kramer and Maia J. Young
Stanford University, CUNY Baruch College and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 107 (384,993)
Citation 1

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choice, decision making, direction of effects, control