Sridhar Balasubramanian

University of North Carolina Kenan-Flagler Business School

Assistant Professor

Chapel Hill, NC 27599

United States

SCHOLARLY PAPERS

7

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CITATIONS
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Top 21,925

in Total Papers Citations

13

Scholarly Papers (7)

1.

An Analysis of E-Business Adoption and Its Impact on Business Performance

Number of pages: 54 Posted: 21 Oct 2003
Sridhar Balasubramanian and Fang Wu
University of North Carolina Kenan-Flagler Business School and Michigan State University - Department of Marketing and Supply Chain Management
Downloads 742 (22,343)
Citation 4

Abstract:

e-business, innovation adoption, marketing strategy, e-procurement, e-commerce

2.

Managing Customer Relationships: Should Managers Really Focus on the Long Term?

IESE Business School Working Paper No. 560
Number of pages: 37 Posted: 27 Feb 2005
Julian Villanueva, Pradeep Bhardwaj, Yuxin Chen and Sridhar Balasubramanian
Assistant Professor of Marketing, University of California, Los Angeles (UCLA) - Marketing Area, New York University (NYU) - Department of Marketing and University of North Carolina Kenan-Flagler Business School
Downloads 448 (47,879)
Citation 1

Abstract:

targeted pricing, customer equity, price discrimination, customer relationship marketing, customer acquistion, customer retention

3.

Consumer Options: Theory and an Empirical Application to a Sports Market

Number of pages: 44 Posted: 12 Feb 2009
Preethika Sainam, Sridhar Balasubramanian and Barry L. Bayus
Indiana University - Kelley School of Business, University of North Carolina Kenan-Flagler Business School and University of North Carolina Kenan-Flagler Business School
Downloads 351 (62,255)
Citation 1

Abstract:

option pricing, advance selling, pricing under uncertainty, event tickets, consumer options

4.

Managing Outsourced Software Projects: An Analysis of Project Performance and Customer Satisfaction

Number of pages: 29 Posted: 21 Feb 2010
Sriram Narayanan, Sridhar Balasubramanian and Jayashankar M. Swaminathan
Michigan State University, University of North Carolina Kenan-Flagler Business School and University of North Carolina (UNC) at Chapel Hill - Operations Area
Downloads 222 (101,398)
Citation 4

Abstract:

Outsourcing, Software Projects, Project planning, Customer Satisfaction, Operations Management

5.

Pricing Information Goods: A Strategic Analysis of the Selling and Pay-Per-Use Mechanisms

UNC Kenan-Flagler Research Paper No. 2013-10
Number of pages: 63 Posted: 17 Nov 2011 Last Revised: 10 Mar 2013
Sridhar Balasubramanian, Shantanu Bhattacharya and Krishnan Viswanathan
University of North Carolina Kenan-Flagler Business School, INSEAD - Technology and Operations Management and University of California, San Diego (UCSD)
Downloads 154 (112,727)

Abstract:

information goods, competitive strategy, pricing mechanisms

6.

The Strategic Effects of Multimarket Contact: Mutual Forbearance and Competitive Response in the Personal Computer Industry

Number of pages: 47 Posted: 24 Feb 2009
Wooseong Kang, Barry L. Bayus and Sridhar Balasubramanian
North Carolina State University - College of Management, University of North Carolina Kenan-Flagler Business School and University of North Carolina Kenan-Flagler Business School
Downloads 124 (172,370)
Citation 1

Abstract:

Strategy, Marketing, Anittrust

7.

Modeling Large Data Sets in Marketing

Statistica Neerlandica (1998) Vol. 52, nr. 3, p. 303
Number of pages: 22 Posted: 15 Feb 2014
Sridhar Balasubramanian, Sunil Gupta, Wagner A. Kamakura and Michel Wedel
University of North Carolina Kenan-Flagler Business School, Harvard Business School, Rice University and University of Maryland - Robert H. Smith School of Business, Marketing Department
Downloads 11 (440,313)
Citation 2

Abstract:

response models, single source data, customer transaction data