Ken Peattie

Cardiff University - Cardiff Business School

Aberconway Building

Colum Drive

Cardiff, CF10 3EU

United Kingdom

SCHOLARLY PAPERS

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Scholarly Papers (2)

1.

Green Consumption: Behavior and Norms

Annual Review of Environment and Resources, Vol. 35, pp. 195-228, 2010
Posted: 11 Nov 2010
Ken Peattie
Cardiff University - Cardiff Business School

Abstract:

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2.

Green Marketing: Legend, Myth, Farce or Prophesy?

Qualitative Market Research: An International Journal, Vol. 8, No. 4, 2005
Posted: 14 Sep 2010
Ken Peattie and Andrew Crane
Cardiff University - Cardiff Business School and University of Bath - School of Management

Abstract:

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Green Marketing, Sustainable Development, Consumer Behaviour