Maria Luiza Carvalho de Aguillar Pinho

Georgia State University

35 Broad Street

Atlanta, GA 30303-3083

United States

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Scholarly Papers (1)

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Lottie Dottie Chicken Goes International: How the Brazilian Creative Industry Expands Internationally via Licensing

Rutgers Business Review, Vol. 4, No. 1, 2019
Number of pages: 21 Posted: 26 Apr 2019
Maria Luiza Carvalho de Aguillar Pinho and Celso Roberto de Aguillar Pinho
Georgia State University and Georgia State University
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Abstract:

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international business, case, international expansion, market entry