Keran Zhao

University of Houston - C.T. Bauer College of Business

Houston, TX 77204-6021

United States

  • University of Houston - C.T. Bauer College of Business

SCHOLARLY PAPERS

5

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Scholarly Papers (5)

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1.

Understanding Characteristics of Popular Streamers on Live Streaming Platforms: Evidence from Twitch.tv

Journal of the Association for Information Systems, Forthcoming
Number of pages: 44 Posted: 18 Jun 2019 Last Revised: 31 Aug 2020
Keran Zhao, Yuheng Hu, Yili Hong and J. Christopher Westland
University of Houston - C.T. Bauer College of Business, University of Illinois at Chicago, College of Business Administration, University of Miami Herbert Business School and University of Illinois at Chicago - Department of Information and Decision Sciences
Downloads 1,699 (16,351)
Citation 1

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Live Streaming, Personality, Streamer, Popularity, Video analysis, Text Mining

2.

Direct and Indirect Spillovers from Content Providers’ Switching: Evidence from Online Live Streaming

Information Systems Research, Forthcoming
Number of pages: 46 Posted: 08 Mar 2020 Last Revised: 28 Jul 2022
Keran Zhao, Yingda Lu, Yuheng Hu and Yili Hong
University of Houston - C.T. Bauer College of Business, University of Illinois at Chicago, University of Illinois at Chicago, College of Business Administration and University of Miami Herbert Business School
Downloads 469 (95,604)
Citation 1

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Live streaming, content switching, viewer behavior, spillover effects, network effects

3.

Group Size, Content Moderators, and User Engagement in Online Synchronous Content Platforms

Number of pages: 50 Posted: 16 Mar 2022
Keran Zhao, Yili Hong, Tengteng Ma, Yingda Lu and Yuheng Hu
University of Houston - C.T. Bauer College of Business, University of Miami Herbert Business School, University of Illinois at Chicago, University of Illinois at Chicago and University of Illinois at Chicago, College of Business Administration
Downloads 234 (202,064)

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Live streaming, content moderator, viewer engagement, congestion

4.

Understanding Co-Engagement Patterns in Brand Information Networks

Number of pages: 40 Posted: 16 Sep 2022
Pankhuri Malhotra, Keran Zhao and Yaxin Cui
University of Oklahoma - Michael F. Price College of Business, University of Houston - C.T. Bauer College of Business and Northwestern University
Downloads 28 (718,468)

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Brand networks, social media, network formation, generative modeling, network characteristics.

5.

Information Networks to Derive Value from Social Media

Posted: 06 Apr 2020
Pankhuri Malhotra, Sid Bhattacharyya and Keran Zhao
University of Oklahoma - Michael F. Price College of Business, University of Illinois at Chicago and University of Houston - C.T. Bauer College of Business

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Information Networks, Social Media Analytics, Social Networks, Brand Management