Keran Zhao

Pennsylvania State University - Department of Supply Chain & Information Systems

Dept. of Supply Chain & Information Systems

University Park, PA 16802-3306

United States

SCHOLARLY PAPERS

8

DOWNLOADS
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4,383

SSRN CITATIONS
Rank 48,005

SSRN RANKINGS

Top 48,005

in Total Papers Citations

17

CROSSREF CITATIONS

1

Scholarly Papers (8)

1.

Understanding Characteristics of Popular Streamers on Live Streaming Platforms: Evidence from Twitch.tv

Journal of the Association for Information Systems, Forthcoming
Number of pages: 44 Posted: 18 Jun 2019 Last Revised: 31 Aug 2020
Pennsylvania State University - Department of Supply Chain & Information Systems, University of Illinois at Chicago, College of Business Administration, University of Miami Herbert Business School and University of Illinois at Chicago - Department of Information and Decision Sciences
Downloads 2,814 (8,951)
Citation 1

Abstract:

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Live Streaming, Personality, Streamer, Popularity, Video analysis, Text Mining

2.

Direct and Indirect Spillovers from Content Providers’ Switching: Evidence from Online Live Streaming

Information Systems Research, Forthcoming
Number of pages: 46 Posted: 08 Mar 2020 Last Revised: 28 Jul 2022
Keran Zhao, Yingda Lu, Yuheng Hu and Yili Hong
Pennsylvania State University - Department of Supply Chain & Information Systems, University of Illinois at Chicago, University of Illinois at Chicago, College of Business Administration and University of Miami Herbert Business School
Downloads 557 (94,109)
Citation 8

Abstract:

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Live streaming, content switching, viewer behavior, spillover effects, network effects

3.

Exploring the Effect of Large Language Models on Knowledge Seeking and Contribution in Online Knowledge Exchange Platforms

Number of pages: 25 Posted: 26 May 2023 Last Revised: 03 Jan 2024
University of Illinois at Chicago, College of Business Administration, University of Illinois at Chicago, Pennsylvania State University - Department of Supply Chain & Information Systems and University of Illinois at Chicago, College of Business Administration
Downloads 481 (112,428)
Citation 1

Abstract:

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Artificial intelligence, ChatGPT, Online Platforms, User Engagement

4.

Group Size, Content Moderators, and User Engagement in Online Synchronous Content Platforms: Evidence from Live Streaming

Number of pages: 49 Posted: 16 Mar 2022 Last Revised: 27 Sep 2023
Pennsylvania State University - Department of Supply Chain & Information Systems, University of Miami Herbert Business School, University of Illinois at Chicago, University of Illinois at Chicago and University of Illinois at Chicago, College of Business Administration
Downloads 395 (141,419)

Abstract:

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Live streaming, group size, content moderator, topic incoherence, content toxicity, viewer engagement, congestion

5.

Understanding Co-Engagement Patterns in Brand Information Networks

Number of pages: 40 Posted: 16 Sep 2022
Pankhuri Malhotra, Keran Zhao and Yaxin Cui
University of Oklahoma - Michael F. Price College of Business, Pennsylvania State University - Department of Supply Chain & Information Systems and Northwestern University
Downloads 64 (640,064)

Abstract:

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Brand networks, social media, network formation, generative modeling, network characteristics.

6.

Distilling Brand Alliance Opportunities from Information Networks

Number of pages: 51 Posted: 09 May 2024
University of Oklahoma - Michael F. Price College of Business, University of North Carolina (UNC) at Chapel Hill - Marketing Area, Pennsylvania State University - Department of Supply Chain & Information Systems and Northwestern University
Downloads 36 (817,266)

Abstract:

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Brand Alliances, Social Network Analysis, Exponential Random Graph Models

7.

Walk the Talk: The Interplay Between Corporate Leadership and Social Media Representation

Northeastern U. D’Amore-McKim School of Business Research Paper No. 4664089
Number of pages: 46 Posted: 20 Dec 2023
Keran Zhao, Amy Pei and Pankhuri Malhotra
Pennsylvania State University - Department of Supply Chain & Information Systems, Northeastern University and University of Oklahoma - Michael F. Price College of Business
Downloads 36 (817,266)

Abstract:

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Representation gap, Social Media, Influencer marketing, Consumer engagement, Diversity, Corporate leadership

8.

Information Networks to Derive Value from Social Media

Posted: 06 Apr 2020
University of Oklahoma - Michael F. Price College of Business, University of Illinois at Chicago and Pennsylvania State University - Department of Supply Chain & Information Systems

Abstract:

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Information Networks, Social Media Analytics, Social Networks, Brand Management