Taegyu Hur

Iowa State University

613 Wallace Road

Ames, IA 50011-2063

United States

Ohio State University (OSU) - Department of Marketing and Logistics

Fisher Hall 540

2100 Neil Ave

Columbus, OH OH 43210

United States

SCHOLARLY PAPERS

3

DOWNLOADS

252

SSRN CITATIONS

2

CROSSREF CITATIONS

1

Scholarly Papers (3)

1.

A Choice Model of Utility Maximization and Regret Minimization

Number of pages: 40 Posted: 02 Feb 2020 Last Revised: 31 Mar 2022
Taegyu Hur and Greg M. Allenby
Iowa State University and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 202 (267,290)

Abstract:

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Epsilon-constraints, Consideration Sets, Utility Maximization, Regret Minimization

2.

Perceived Marginal Cost in Demand

Number of pages: 38 Posted: 13 Apr 2022
Taegyu Hur, Jaehwan Kim and Greg M. Allenby
Iowa State University, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 50 (685,642)

Abstract:

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Time cost, Direct utility, Constrained optimization

3.

A Direct Utility Model for Access Costs and Economies of Scope

Kim, Dong Soo, Sanghak Lee, Taegyu Hur, Jaehwan Kim, and Greg M. Allenby (2023) “A Direct Utility Model for Access Costs and Economies of Scope,” Management Science, forthcoming.
Posted: 25 Aug 2015 Last Revised: 03 Jan 2023
Ohio State University (OSU) - Fisher College of Business, Arizona State University, Iowa State University, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 0 (1,094,061)
Citation 2

Abstract:

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Budget Constraint, Time Costs, Cross-selling