Debanjan Mitra

University of Connecticut - Department of Marketing

Storrs, CT 06269

United States

  • University of Connecticut - Department of Marketing

SCHOLARLY PAPERS

5

DOWNLOADS

281

SSRN CITATIONS

1

CROSSREF CITATIONS

0

Scholarly Papers (5)

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1.

Can Brands Circumvent Marketing Regulations? Exploiting Umbrella Branding in Financial Markets

Marketing Science, Forthcoming
Number of pages: 55 Posted: 25 Mar 2019
Yan Lu, Debanjan Mitra, David K. Musto and Sugata Ray
University of Central Florida - College of Business Administration, University of Connecticut - Department of Marketing, University of Pennsylvania - Finance Department and University of Alabama - Department of Economics, Finance and Legal Studies
Downloads 120 (368,135)

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Umbrella Branding, Advertising Regulation, Natural Experiment, Financial Services Marketing, Public Policy

2.

‘When Is a Liability Not a Liability’ Revisited: Should Financial Text Analysis Abandon General Lexicons?

Number of pages: 38 Posted: 25 Jan 2015
Brent Kitchens, Debanjan Mitra, Joseph Johnson and Praveen Pathak
University of Virginia - McIntire School of Commerce, University of Connecticut - Department of Marketing, University of Miami - Department of Marketing and University of Florida
Downloads 87 (457,971)
Citation 1

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word sense disambiguation, sentiment analysis, financial text analysis

3.

Ask or Infer? Strategic Implications of Alternative Learning Approaches in Customization

Number of pages: 48 Posted: 18 Dec 2008
Scott A. Fay, Scott A. Fay, Debanjan Mitra and Qiong Wang
University of Florida, Department of MarketingUniversity of Florida, University of Connecticut - Department of Marketing and University of Oklahoma - Division of Marketing
Downloads 74 (503,579)
Citation 1

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customization, personalization, learning, competitive strategy, customer relationship management

4.

The Curious Case of Withdrawn Comparable Store Sales Disclosures: An Empirical Investigation of the Retailing Industry

Posted: 02 May 2018
Zhou Chenxi, Debanjan Mitra, Kent Hui and Eric Fang
Xiamen University, University of Connecticut - Department of Marketing, Xiamen University and University of Illinois at Urbana-Champaign

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Comparable Store Sales (CSS); Retailing; Marketing-Finance Interface; Marketing Information Disclosure; Discrete-Time Survival Analysis

5.

A Theory for Market Growth or Decline

Marketing Science, Vol. 33, No. 1, 2014; pp. 47-65; DOI: 10.1287/mksc.2013.0813
Posted: 28 Feb 2014
Steven M. Shugan and Debanjan Mitra
University of Florida and University of Connecticut - Department of Marketing

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market growth, growth theory, natural selection, market evolution, forecasting, competitive analysis, market decline, Malthusian competition