Storrs, CT 06269
United States
University of Connecticut - Department of Marketing
customization, personalization, learning, competitive strategy, customer relationship management
Umbrella Branding, Advertising Regulation, Natural Experiment, Financial Services Marketing, Public Policy
word sense disambiguation, sentiment analysis, financial text analysis
Comparable Store Sales (CSS); Retailing; Marketing-Finance Interface; Marketing Information Disclosure; Discrete-Time Survival Analysis
market growth, growth theory, natural selection, market evolution, forecasting, competitive analysis, market decline, Malthusian competition