Ying-Ching Lin

National Chi Nan University - Department of International Business Studies

Assistant Professor

1, University Rd, Puli

Nantou 545

Taiwan

SCHOLARLY PAPERS

1

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198

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1

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0

Scholarly Papers (1)

1.

Avoiding Anxiety, Being in Denial or Simply Stroking Self-Esteem: Why Self-Positivity?

Journal of Consumer Psychology, October 2003
Number of pages: 19 Posted: 21 Oct 2003
Ying-Ching Lin, Chien-Huang Lin and Priya Raghubir
National Chi Nan University - Department of International Business Studies, National Central University - Department of Business Administration and University of California, Berkeley - Marketing Group
Downloads 198 (161,058)
Citation 1

Abstract:

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Self-positivity, health risk, base-rate information, optimism