Priya Raghubir

University of California, Berkeley - Marketing Group

Associate Professor

Haas School of Business

Berkeley, CA 94720

United States

  • University of California, Berkeley - Marketing Group

    • Email
    • Tel: 510-643-1899
    • Fax: 510-643-1420
SCHOLARLY PAPERS

7

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15

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Scholarly Papers (7)

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1.

Sustainability Matters: Why and How Corporate Boards Should Become Involved

The Conference Board Research Report No. R-1481-11-RR
Number of pages: 92 Posted: 04 Apr 2012
David Vidal, Archie B Carroll, Kareem M. Shabana, Janet E. Kerr, Matteo Tonello, John Peloza, Jingzhi Shang, Katherine N. Lemon, John Roberts, Priya Raghubir, Russell S. Winer, Shuili Du, C. Bhattacharya, Sankar Sen, Baruch Lev, Christine Petrovits and Suresh Radhakrishnan
affiliation not provided to SSRN, University of Georgia, Central Connecticut State University - Management & Organization, Independent, The Conference Board, Inc., Simon Fraser University (SFU), affiliation not provided to SSRN, Boston College - Department of Marketing, affiliation not provided to SSRN, University of California, Berkeley - Marketing Group, New York University (NYU) - Department of Marketing, Simmons College, Boston University, City University of New York - Department of Marketing and International Business, New York University - Stern School of Business, College of William and Mary - Mason School of Business and JSOM, University of Texas at Dallas
Downloads 549 (48,436)

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Corporate Social Responsibility, corporate governance, sustainability, board of directors

2.

Health Risk Perceptions and Consumer Psychology

Number of pages: 27 Posted: 22 Nov 2006
Geeta Menon, Priya Raghubir and Nidhi Agrawal
New York University - Stern School of Business, University of California, Berkeley - Marketing Group and Northwestern University - Kellogg School of Management
Downloads 341 (86,340)

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3.

The Long and Short of it: Why are Stocks with Shorter Runs Preferred?

Downloads 203 (147,187)

The Long and Short of it: Why are Stocks with Shorter Runs Preferred?

Number of pages: 35 Posted: 12 Feb 2004
Priya Raghubir and Sanjiv Ranjan Das
University of California, Berkeley - Marketing Group and Santa Clara University - Leavey School of Business
Downloads 203 (147,001)

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Information processing, runlength, salience, bias

The Long and Short of it: Why are Stocks with Shorter Runs Preferred?

Journal of Consumer Research, Vol. 36, 2010
Posted: 09 Mar 2011 Last Revised: 14 Mar 2011
Priya Raghubir and Sanjiv Ranjan Das
University of California, Berkeley - Marketing Group and Santa Clara University - Leavey School of Business

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4.

Avoiding Anxiety, Being in Denial or Simply Stroking Self-Esteem: Why Self-Positivity?

Journal of Consumer Psychology, October 2003
Number of pages: 19 Posted: 21 Oct 2003
Ying-Ching Lin, Chien-Huang Lin and Priya Raghubir
National Chi Nan University - Department of International Business Studies, National Central University - Department of Business Administration and University of California, Berkeley - Marketing Group
Downloads 198 (150,584)

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Self-positivity, health risk, base-rate information, optimism

5.

Vital Dimensions in Volume Perception: Can the Eye Fool the Stomach?

Journal of Marketing Research, Vol. 36, No. 3, (Aug., 1999), pp. 313-326
Number of pages: 15 Posted: 21 Jan 2015
Priya Raghubir and Aradhna Krishna
University of California, Berkeley - Marketing Group and University of Michigan, Stephen M. Ross School of Business
Downloads 94 (271,418)

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6.

As the Crow Flies: Bias in Consumers' Map-Based Distance Judgments

Journal of Consumer Research, Vol. 21, No. 1, 1996
Number of pages: 15 Posted: 21 Jan 2015
Priya Raghubir and Aradhna Krishna
University of California, Berkeley - Marketing Group and University of Michigan, Stephen M. Ross School of Business
Downloads 31 (454,450)

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7.

The Effect of Line Configuration on Perceived Numerosity of Dotted Lines

Memory and Cognition, 1997
Number of pages: 16 Posted: 21 Jan 2015
Aradhna Krishna and Priya Raghubir
University of Michigan, Stephen M. Ross School of Business and University of California, Berkeley - Marketing Group
Downloads 7 (589,503)

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