Priya Raghubir

University of California, Berkeley - Marketing Group

Associate Professor

Haas School of Business

Berkeley, CA 94720

United States

SCHOLARLY PAPERS

7

DOWNLOADS
Rank 29,017

SSRN RANKINGS

Top 29,017

in Total Papers Downloads

1,283

CITATIONS
Rank 20,198

SSRN RANKINGS

Top 20,198

in Total Papers Citations

15

Scholarly Papers (7)

1.

Sustainability Matters: Why and How Corporate Boards Should Become Involved

The Conference Board Research Report No. R-1481-11-RR
Number of pages: 92 Posted: 04 Apr 2012
affiliation not provided to SSRN, affiliation not provided to SSRN, Central Connecticut State University - Management & Organization, Independent, The Conference Board, Inc., Simon Fraser University (SFU), affiliation not provided to SSRN, Boston College - Department of Marketing, affiliation not provided to SSRN, University of California, Berkeley - Marketing Group, New York University (NYU) - Department of Marketing, Simmons College, Boston University, City University of New York (CUNY) - Department of Marketing and International Business, New York University - Stern School of Business, College of William and Mary - Mason School of Business and University of Texas at Dallas - School of Management
Downloads 409 (45,924)

Abstract:

Corporate Social Responsibility, corporate governance, sustainability, board of directors

2.

Health Risk Perceptions and Consumer Psychology

Number of pages: 27 Posted: 22 Nov 2006
Geeta Menon, Priya Raghubir and Nidhi Agrawal
New York University - Stern School of Business, University of California, Berkeley - Marketing Group and Northwestern University - Kellogg School of Management
Downloads 248 (87,382)
Citation 1

Abstract:

The Long and Short of It: Why are Stocks with Shorter Runs Preferred?

Number of pages: 35 Posted: 12 Feb 2004
Priya Raghubir and Sanjiv Ranjan Das
University of California, Berkeley - Marketing Group and Santa Clara University - Leavey School of Business
Downloads 194 (131,774)
Citation 6

Abstract:

Information processing, runlength, salience, bias

The Long and Short of it: Why are Stocks with Shorter Runs Preferred?

Journal of Consumer Research, Vol. 36, 2010
Posted: 09 Mar 2011 Last Revised: 14 Mar 2011
Priya Raghubir and Sanjiv Ranjan Das
University of California, Berkeley - Marketing Group and Santa Clara University - Leavey School of Business

Abstract:

4.

Avoiding Anxiety, Being in Denial or Simply Stroking Self-Esteem: Why Self-Positivity?

Journal of Consumer Psychology, October 2003
Number of pages: 19 Posted: 21 Oct 2003
Ying-Ching Lin, Chien-Huang Lin and Priya Raghubir
National Chi Nan University - Department of International Business Studies, National Central University - Department of Business Administration and University of California, Berkeley - Marketing Group
Downloads 155 (134,546)
Citation 1

Abstract:

Self-positivity, health risk, base-rate information, optimism

5.

As the Crow Flies: Bias in Consumers' Map-Based Distance Judgments

Journal of Consumer Research, Vol. 21, No. 1, 1996
Number of pages: 15 Posted: 21 Jan 2015
Priya Raghubir and Aradhna Krishna
University of California, Berkeley - Marketing Group and University of Michigan, Stephen M. Ross School of Business
Downloads 12 (411,778)
Citation 2

Abstract:

6.

Vital Dimensions in Volume Perception: Can the Eye Fool the Stomach?

Journal of Marketing Research, Vol. 36, No. 3, (Aug., 1999), pp. 313-326
Number of pages: 15 Posted: 21 Jan 2015
Priya Raghubir and Aradhna Krishna
University of California, Berkeley - Marketing Group and University of Michigan, Stephen M. Ross School of Business
Downloads 7 (273,145)
Citation 5

Abstract:

7.

The Effect of Line Configuration on Perceived Numerosity of Dotted Lines

Memory and Cognition, 1997
Number of pages: 16 Posted: 21 Jan 2015
Aradhna Krishna and Priya Raghubir
University of Michigan, Stephen M. Ross School of Business and University of California, Berkeley - Marketing Group
Downloads 1 (523,020)

Abstract: