Sandeep Kumar Thakur

Uttaranchal University

Arcadia Grant

Premnagar

Dehradun, 248007

India

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Scholarly Papers (1)

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CSR Laws in India: Does It Impact As a Marketing Tools to Enhance the Brand Equity

International Conference on Advances in Engineering Science Management & Technology (ICAESMT) - 2019, Uttaranchal University, Dehradun, India
Number of pages: 7 Posted: 04 Jun 2019
Sandeep Kumar Thakur, Vijay Srivastava and Diksha Panwar
Uttaranchal University, Independent and Uttaranchal University
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Abstract:

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Corporate Social Responsibility, Brand equity, Brand Perception, Brand Loyalty and confidence, Brand Awareness, Brand Image