R Sabari Shankar

G R Damodaran Academy of Management

Coimbatore

India

SCHOLARLY PAPERS

8

DOWNLOADS

199

SSRN CITATIONS

2

CROSSREF CITATIONS

0

Scholarly Papers (8)

1.

Brand Personality of Coimbatore: Tourists Insights as a Tool for Destination Branding

Journal of Management, 6(2), 2019, pp. 45–49
Number of pages: 5 Posted: 24 Feb 2020
Dr B Prasanna Soundari and R Sabari Shankar
Associate Professor, G R Damodaran Academy of Management, Coimbatore, India and G R Damodaran Academy of Management
Downloads 199 (287,181)
Citation 2

Abstract:

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Destination Branding, Destination Personality & Perception Mapping

2.

Social Media as a Credible E-Source of Information: A Study of Tourists’ Perception

The IUP Journal of Brand Management, Vol. XVIII, No. 1, March 2021, pp. 48-62
Posted: 07 Sep 2021
R Sabari Shankar
G R Damodaran Academy of Management

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3.

E-Sources and Types of Information: A Descriptive Analysis of Tourists’ Perspectives

The IUP Journal of Marketing Management, Vol. XIX, No. 4, November 2020, pp. 55-67
Posted: 08 Apr 2021
R Sabari Shankar
G R Damodaran Academy of Management

Abstract:

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4.

Culture as an Antecedent of Tourist Destination Choice Behavior

The IUP Journal of Brand Management, Vol. XVII, No. 3, September 2020, pp. 38-45
Posted: 27 Mar 2021
R Sabari Shankar
G R Damodaran Academy of Management

Abstract:

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5.

An Empirical Analysis of Tourists’ Motivation

The IUP Journal of Marketing Management, Vol. XIX, No. 2, May 2020, pp. 35-46
Posted: 25 Mar 2021
R Sabari Shankar
G R Damodaran Academy of Management

Abstract:

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6.

Creating a Model of Destination Image Using Structural Equation Modeling

The IUP Journal of Brand Management, Vol. XVI, No. 3, September 2019, pp. 7-24
Posted: 23 Mar 2021
R Sabari Shankar
G R Damodaran Academy of Management

Abstract:

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7.

The Impact of Tourists’ Sociodemographic Characteristics on Perceived Destination Image

The IUP Journal of Brand Management, Vol. XVI, No. 2, June 2019, pp. 26-44
Posted: 06 Aug 2020
R Sabari Shankar
G R Damodaran Academy of Management

Abstract:

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8.

Destination Personality and Destination Image: A Literature Review

The IUP Journal of Brand Management, Vol. XV, No. 4, December 2018, pp. 47-60
Posted: 23 May 2019
R Sabari Shankar
G R Damodaran Academy of Management

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