Aisha Ismail

Karachi University Business School, Students

MBA Student

Karachi

Pakistan

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Scholarly Papers (1)

1.

Impact of Sales Promotion on Consumer Impulse Purchases in Karachi, Pakistan

Number of pages: 31 Posted: 23 May 2019 Last Revised: 26 Jun 2019
Aisha Ismail and Danish Ahmed Siddiqui
Karachi University Business School, Students and University of Karachi - Business School
Downloads 204 (162,396)

Abstract:

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Retail Market, sales promotion, consumer Impulse purchases, coupons, price discount, buy one get one, and In-store sample