Syed Mohib Masroor

Karachi University Business School, Students

Research Scholar

Karachi

Pakistan

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Scholarly Papers (1)

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Consumers’ Responses Towards Social Media Advertising on Facebook in Tourism Industry Within Pakistan

Number of pages: 31 Posted: 21 Aug 2019
Syed Mohib Masroor and Danish Ahmed Siddiqui
Karachi University Business School, Students and University of Karachi - Business School
Downloads 175 (186,035)

Abstract:

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consumer attitude, social media advertising, Facebook advertising, online advertising, CFA, SEM