Eugene Jones

Ohio State University

Blankenship Hall-2010

901 Woody Hayes Drive

Columbus, OH OH 43210

United States

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Assessing Price Elasticity for Private Labels and National Brands: Differences by Income and Store Location

Fisher College of Business Working Paper No. 2006-01-004

Number of pages: 30 Posted: 17 May 2006

Min Huang, Eugene Jones, David E. Hahn and Robert P. Leone

Ohio State University, Ohio State University, Ohio State University and Texas Christian University - M.J. Neeley School of Business

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