Leo Paas

Massey University - School of Communication, Journalism and Marketing

United States

SCHOLARLY PAPERS

3

DOWNLOADS

566

SSRN CITATIONS

7

CROSSREF CITATIONS

4

Scholarly Papers (3)

1.

Country and Consumer Segmentation: Multi-Level Latent Class Analysis of Financial Product Ownership

CentER Discussion Paper No. 2003-75
Number of pages: 33 Posted: 23 Jun 2004
University of Groningen - Department of Marketing & Marketing Research, Massey University - School of Communication, Journalism and Marketing and Tilburg University - Department of Methodology and Statistics
Downloads 275 (155,949)
Citation 5

Abstract:

Loading...

International market segmentation, household portfolios of financial products, latent class analysis, multi-level analysis

2.

Extending Dynamic Segmentation with Lead Generation: A Latent Class Markov Analysis of Financial Product Portfolios

CentER Discussion Paper No. 2004-01
Number of pages: 46 Posted: 17 Jun 2004
Massey University - School of Communication, Journalism and Marketing, University of Groningen - Department of Marketing & Marketing Research and Tilburg University - Department of Methodology and Statistics
Downloads 209 (203,379)
Citation 7

Abstract:

Loading...

Market segmentation, Markov chains, marketing, demography, measurement

3.

Inverse-Probability-of-Treatment Weighting for Endogeneity Correction: A Hidden Markov Model for Assessing Effects of Multiple Direct Mail Campaigns

Number of pages: 44 Posted: 03 Dec 2018 Last Revised: 01 Nov 2021
Department of Statistics and Quantitative Methods University of Milano-Bicocca, Massey University - School of Communication, Journalism and Marketing and Università di Perugia - Finanza e Statistica - Dipartimento di Economia
Downloads 82 (409,842)

Abstract:

Loading...

causality, direct marketing, expectation-maximization algorithm, latent Markov model