Els Gijsbrechts

Tilburg University - Center for Economic Research (CentER)

P.O. Box 90153

Tilburg, 5000 LE

Netherlands

SCHOLARLY PAPERS

7

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1,036

SSRN CITATIONS

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CROSSREF CITATIONS

6

Scholarly Papers (7)

1.

The Impact of Category Prices on Store Price Image Formation: An Empirical Analysis

Lourenço, C.J.S., Gijsbrechts, E., and Paap, R. (2015), “The Impact of Category Prices on Store Price Image Formation: An Empirical Analysis,” Journal of Marketing Research, 52(2), April, 200-216.
Number of pages: 57 Posted: 31 Oct 2014 Last Revised: 24 Aug 2015
Carlos Lourenço, Els Gijsbrechts and Richard Paap
Economics Department - ISEG - Lisbon University, Tilburg University - Center for Economic Research (CentER) and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 317 (99,957)

Abstract:

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store price image, price perceptions, product category characteristics, Bayesian learning

2.

The Impact of National Brand Introductions on Hard-Discounter Image and Share-of-Wallet

Lourenço, C.J.S., Gijsbrechts, E. (2013), "The Impact of National Brand Introductions on Hard Discounter Image and Share-of-Wallet," International Journal of Research in Marketing, 30(4), 368-382.
Number of pages: 55 Posted: 16 Apr 2013 Last Revised: 30 Oct 2014
Carlos Lourenço and Els Gijsbrechts
Economics Department - ISEG - Lisbon University and Tilburg University - Center for Economic Research (CentER)
Downloads 208 (153,681)

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Store Image, Consumer Perceptions, National Brands, Hard-Discounters, Share-of-wallet

3.

The Effects of Shelf Display on Online Grocery Choices

KUL Working Paper No. MO 0607
Number of pages: 23 Posted: 14 Nov 2006
Els Breugelmans, Katia Campo and Els Gijsbrechts
KU Leuven @ Antwerp, KU Leuven - Faculty of Business and Economics (FEB) and Tilburg University - Center for Economic Research (CentER)
Downloads 201 (158,710)
Citation 2

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Effects, Shelf, Choice

4.

Beyond Promotion-Based Store Switching: Antecedents and Consequences of Systematic Multiple-Store Shopping

KUL Working Paper No. MO 0613
Number of pages: 42 Posted: 11 Jul 2005
Els Gijsbrechts, Katia Campo and Patricia Nisol
Tilburg University - Center for Economic Research (CentER), KU Leuven - Faculty of Business and Economics (FEB) and University of Antwerp - Faculty of Applied Economics
Downloads 152 (202,957)

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Multiple store shopping, Spatial competition, Store choice, Planning, Processes, Characteristics, Complementarity, Cost; Costs, Category, Preference, Value, Product, Shopping trip, Competition, Choice, Patterns

5.

'Hello Jumbo!' The Spatio-Temporal Rollout and Traffic to a New Grocery Chain After Acquisition

Forthcoming in Management Science
Number of pages: 77 Posted: 13 Feb 2018
Arjen van Lin and Els Gijsbrechts
Tilburg University and Tilburg University - Center for Economic Research (CentER)
Downloads 115 (252,158)

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store rollout, acquisitions, choice models, Bayesian learning, store choice

6.

Shopper Loyalty to Whom? Chain Versus Outlet Loyalty in the Context of Store Acquisitions

Journal of Marketing Research, 51(3), 352-370, 2014
Number of pages: 78 Posted: 13 Feb 2018
Arjen van Lin and Els Gijsbrechts
Tilburg University and Tilburg University - Center for Economic Research (CentER)
Downloads 22 (534,365)

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store acquisitions, state dependence, choice models, outlet loyalty, takeovers, store choice

7.

The Battle for Health and Beauty: What Drives Supermarket and Drugstore Category-Promotion Lifts?

International Journal of Research in Marketing, 33(3), 557-577, 2016
Number of pages: 56 Posted: 13 Feb 2018
Arjen van Lin and Els Gijsbrechts
Tilburg University and Tilburg University - Center for Economic Research (CentER)
Downloads 21 (540,422)

Abstract:

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promotion competition, category sales, retail channels, channel blurring, supermarkets, drugstores, store flyers, feature ads