Els Gijsbrechts

Tilburg University - Center for Economic Research (CentER)

P.O. Box 90153

Tilburg, 5000 LE

Netherlands

SCHOLARLY PAPERS

7

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13

Scholarly Papers (7)

1.

The Impact of Category Prices on Store Price Image Formation: An Empirical Analysis

Lourenço, C.J.S., Gijsbrechts, E., and Paap, R. (2015), “The Impact of Category Prices on Store Price Image Formation: An Empirical Analysis,” Journal of Marketing Research, 52(2), April, 200-216.
Number of pages: 57 Posted: 31 Oct 2014 Last Revised: 24 Aug 2015
Carlos Lourenço, Els Gijsbrechts and Richard Paap
Economics Department - ISEG - Lisbon University, Tilburg University - Center for Economic Research (CentER) and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 289 (103,657)
Citation 1

Abstract:

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store price image, price perceptions, product category characteristics, Bayesian learning

2.

The Impact of National Brand Introductions on Hard-Discounter Image and Share-of-Wallet

Lourenço, C.J.S., Gijsbrechts, E. (2013), "The Impact of National Brand Introductions on Hard Discounter Image and Share-of-Wallet," International Journal of Research in Marketing, 30(4), 368-382.
Number of pages: 55 Posted: 16 Apr 2013 Last Revised: 30 Oct 2014
Carlos Lourenço and Els Gijsbrechts
Economics Department - ISEG - Lisbon University and Tilburg University - Center for Economic Research (CentER)
Downloads 202 (148,558)
Citation 1

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Store Image, Consumer Perceptions, National Brands, Hard-Discounters, Share-of-wallet

3.

The Effects of Shelf Display on Online Grocery Choices

KUL Working Paper No. MO 0607
Number of pages: 23 Posted: 14 Nov 2006
Els Breugelmans, Katia Campo and Els Gijsbrechts
KU Leuven @ Antwerp, KU Leuven - Faculty of Business and Economics (FEB) and Tilburg University - Center for Economic Research (CentER)
Downloads 192 (155,757)

Abstract:

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Effects, Shelf, Choice

4.

Beyond Promotion-Based Store Switching: Antecedents and Consequences of Systematic Multiple-Store Shopping

KUL Working Paper No. MO 0613
Number of pages: 42 Posted: 11 Jul 2005
Els Gijsbrechts, Katia Campo and Patricia Nisol
Tilburg University - Center for Economic Research (CentER), KU Leuven - Faculty of Business and Economics (FEB) and University of Antwerp - Faculty of Applied Economics
Downloads 144 (199,625)
Citation 10

Abstract:

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Multiple store shopping, Spatial competition, Store choice, Planning, Processes, Characteristics, Complementarity, Cost; Costs, Category, Preference, Value, Product, Shopping trip, Competition, Choice, Patterns

5.

'Hello Jumbo!' The Spatio-Temporal Rollout and Traffic to a New Grocery Chain After Acquisition

Forthcoming in Management Science
Number of pages: 77 Posted: 13 Feb 2018
Arjen van Lin and Els Gijsbrechts
Tilburg University and Tilburg University - Center for Economic Research (CentER)
Downloads 105 (253,387)

Abstract:

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store rollout, acquisitions, choice models, Bayesian learning, store choice

6.

The Battle for Health and Beauty: What Drives Supermarket and Drugstore Category-Promotion Lifts?

International Journal of Research in Marketing, 33(3), 557-577, 2016
Number of pages: 56 Posted: 13 Feb 2018
Arjen van Lin and Els Gijsbrechts
Tilburg University and Tilburg University - Center for Economic Research (CentER)
Downloads 16 (538,253)

Abstract:

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promotion competition, category sales, retail channels, channel blurring, supermarkets, drugstores, store flyers, feature ads

7.

Shopper Loyalty to Whom? Chain Versus Outlet Loyalty in the Context of Store Acquisitions

Journal of Marketing Research, 51(3), 352-370, 2014
Number of pages: 78 Posted: 13 Feb 2018
Arjen van Lin and Els Gijsbrechts
Tilburg University and Tilburg University - Center for Economic Research (CentER)
Downloads 11 (568,285)
Citation 4

Abstract:

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store acquisitions, state dependence, choice models, outlet loyalty, takeovers, store choice