Yogesh V. Joshi

University of Maryland - Department of Marketing

Associate Professor

College Park, MD 20742

United States

  • University of Maryland - Department of Marketing

SCHOLARLY PAPERS

18

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Top 21,092

in Total Papers Citations

38

Scholarly Papers (18)

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1.

Putting One-to-One Marketing to Work: Personalization, Customization and Choice

Marketing Letters, 2008
Number of pages: 25 Posted: 14 Apr 2008 Last Revised: 04 Apr 2012
Neeraj Arora, Xavier Dreze, Anindya Ghose, James D. Hess, Raghuram Iyengar, Bing Jing, Yogesh V. Joshi, V. Kumar, Nicholas H. Lurie, Scott Neslin, S. Sajeesh, Meng Su, Niladri B. Syam, Jacquelyn Thomas and Z. John Zhang
University of Wisconsin-Madison - Department of Marketing, University of Pennsylvania - The Wharton School, New York University (NYU) - Leonard N. Stern School of Business, University of Houston, University of Pennsylvania - Marketing Department, New York University (NYU) - Department of Information, Operations, and Management Sciences, University of Maryland - Department of Marketing, Georgia State University, University of Connecticut School of Business, Dartmouth College - Tuck School of Business, University of Nebraska - Lincoln, Guanghua School of Management, University of Houston - C.T. Bauer College of Business, Northwestern University - Integrated Marketing Communications Program and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 1,238 (35,532)
Citation 16

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one-to-one marketing, CRM, customization, choice

2.

Identity Signaling with Social Capital: A Model of Symbolic Consumption

Downloads 1,137 (40,236)
Citation 8

Identity Signaling with Social Capital: A Model of Symbolic Consumption

Number of pages: 42 Posted: 04 May 2011
Jonah A. Berger, Benjamin Ho and Yogesh V. Joshi
University of Pennsylvania - Marketing Department, Vassar College and University of Maryland - Department of Marketing
Downloads 644 (85,717)
Citation 4

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social identity, social influence, contagion, conspicuous consumption, fads, fashion, economic models, signaling models, game theory

Identity Signaling with Social Capital: A Model of Symbolic Consumption

Johnson School Research Paper Series No. 27-2011
Number of pages: 43 Posted: 10 May 2011
Jonah A. Berger, Benjamin Ho and Yogesh V. Joshi
University of Pennsylvania - Marketing Department, Vassar College and University of Maryland - Department of Marketing
Downloads 493 (119,876)
Citation 4

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Social identity, social influence, contagion, conspicuous consumption, fads, fashion, economic models, signaling models, game theory

3.

Automatic Classification of Social Media Messaging Using Multi-Dimensional Sentiment Analysis and Crowdsourcing

Number of pages: 10 Posted: 05 Apr 2013
Radu Machedon, William Rand and Yogesh V. Joshi
University of Maryland - College Park, North Carolina State University and University of Maryland - Department of Marketing
Downloads 425 (144,719)
Citation 3

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Social Media, Machine Learning, Sentiment Analysis, Informativity, Transformativity, Persuasiveness, Advertising

4.

Underpromising and Overdelivering: Strategic Implications of Word of Mouth

Robert H. Smith School Research Paper No. RHS-06-142
Number of pages: 40 Posted: 19 Oct 2011 Last Revised: 27 Mar 2012
Yogesh V. Joshi and Andres Musalem
University of Maryland - Department of Marketing and Universidad de Chile
Downloads 408 (151,746)
Citation 2

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managing expectations, experience goods, word of mouth, disconfirmation, game theory, signaling, behavioral industrial organization

5.

Endogenous Consumption and Metered Paywalls

Wang, Chutian, Bo Zhou, and Yogesh V. Joshi. "Endogenous Consumption and Metered Paywalls." Marketing Science, Forthcoming
Number of pages: 104 Posted: 02 Mar 2021 Last Revised: 16 Mar 2023
Chutian Wang, Bobby Zhou and Yogesh V. Joshi
City University of Hong Kong - College of Business, University of Maryland, Smith School of Business and University of Maryland - Department of Marketing
Downloads 398 (156,059)

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digital media, endogenous consumption, paywalls, advertising, product line design, analytical models

6.

Does Word of Mouth Reduce Advertising That Signals Quality?

Robert H. Smith School Research Paper No. RHS-06-150
Number of pages: 44 Posted: 24 Feb 2013 Last Revised: 04 Oct 2018
Yogesh V. Joshi and Andres Musalem
University of Maryland - Department of Marketing and Universidad de Chile
Downloads 260 (246,039)

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experience goods, advertising, word of mouth, negativity, positivity, game theory, signaling, behavioral industrial organization

7.

Co-Investment Network Dynamics in Crowdfunded Ventures

Robert H. Smith School Research Paper No. RHS 2657674
Number of pages: 45 Posted: 10 Sep 2015
Andrea Ordanini, Michael Trusov, P.K. Kannan, Yogesh V. Joshi and Lei Wang
Bocconi University - Department of Marketing, University of Maryland - Robert H. Smith School of Business, University of Maryland - Robert H. Smith School of Business, University of Maryland - Department of Marketing and Universidad Adolfo Ibanez, Santiago (Chile)
Downloads 243 (263,233)
Citation 1

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Crowdfunding, Investments, Dynamic Networks, Social Networks, Herding, Network Metrics

8.

Improving Pre-Launch Diffusion Forecasts: Using Synthetic Networks as Simulated Priors

Journal of Marketing Research (2013), Robert H. Smith School Research Paper
Number of pages: 78 Posted: 20 Nov 2013
Michael Trusov, William Rand and Yogesh V. Joshi
University of Maryland - Robert H. Smith School of Business, North Carolina State University and University of Maryland - Department of Marketing
Downloads 241 (266,424)

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agent-based models, complex systems, Bayesian inference, consumer networks, diffusion, pre-launch foecasts

9.

When Consumers Learn, Money Burns: Signaling Quality Via Advertising With Observational Learning And Word Of Mouth

Number of pages: 54 Posted: 01 Jul 2020
Yogesh V. Joshi and Andres Musalem
University of Maryland - Department of Marketing and Universidad de Chile
Downloads 198 (319,898)
Citation 8

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experience goods, advertising, observational learning, word of mouth, positivity, negativity, game theory, signaling, behavioral industrial organization

10.

Influence in Microblogs: Impact of User Behavior on Diffusion and Engagement

Robert H. Smith School Research Paper
Number of pages: 41 Posted: 13 Jan 2014
Prem Swaroop, Yogesh V. Joshi, William Rand and Louiqa Raschid
University of Maryland - Decision and Information Technologies Department, University of Maryland - Department of Marketing, North Carolina State University and University of Maryland - Decision and Information Technologies Department
Downloads 159 (388,761)

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Big Data, Social Media, Microblogs, Influence, Diffusion of Information, Count Models, Hurdle Models

11.

Infrastructure Investment and Product Development in a Mixed Oligopoly

Number of pages: 40 Posted: 31 May 2023
Yogesh V. Joshi and Shubhranshu Singh
University of Maryland - Department of Marketing and Johns Hopkins University - Carey Business School
Downloads 118 (493,082)

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quality competition, social welfare, infrastructure, product development, mixed oligopoly

12.

Lockdowns lose one third of their impact on mobility in a month

Number of pages: 16 Posted: 18 Nov 2021
Yogesh V. Joshi and Andres Musalem
University of Maryland - Department of Marketing and Universidad de Chile
Downloads 31 (974,380)

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COVID19, lockdowns, public health, epidemiology, mobility, global analysis, meta-analysis, pandemics

13.

Social Tags and Brand Maps

Robert H. Smith School Research Paper No. RHS 2722740
Posted: 27 Jan 2016
Hyoryung Nam, Yogesh V. Joshi and P.K. Kannan
University of Washington, Bothell, University of Maryland - Department of Marketing and University of Maryland - Robert H. Smith School of Business

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Social Tags, User Generated Content, Brand Maps, Concept Maps, Consumer Associative Networks, Social Brand Metrics, Brand Management

14.

Turf Wars: Product Line Strategies in Markets with Preference Based Segmentation

Robert H. Smith School Research Paper No. RHS-06-149
Posted: 24 Feb 2013 Last Revised: 02 Oct 2017
Yogesh V. Joshi, David Reibstein and Z. John Zhang
University of Maryland - Department of Marketing, University of Pennsylvania - The Wharton School and University of Pennsylvania - The Wharton School - Department of Marketing

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product line strategy, differentiation, multi-product competition, game theory

15.

Optimal Entry Timing in Markets with Social Influence

Management Science, Vol. 55, No. 6, pp. 926–939, June 2009
Posted: 19 May 2009 Last Revised: 05 Apr 2012
Yogesh V. Joshi, David Reibstein and Z. John Zhang
University of Maryland - Department of Marketing, University of Pennsylvania - The Wharton School and University of Pennsylvania - The Wharton School - Department of Marketing

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market entry, social influence, optimal timing, brand extension

16.

How Much Should You Invest in Each Customer Relationship? A Competitive Strategic Approach

Marketing Science, Articles in Advance, 2008
Posted: 19 May 2009
Andres Musalem and Yogesh V. Joshi
Universidad de Chile and University of Maryland - Department of Marketing

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Customer relationship management, competitive strategy, game theory, customer lifetime value, customer equity, customer acquisition, customer development, customer retention, services marketing, relationship marketing

17.

New Product Diffusion with Independents and Imitators

Marketing Science, Vol. 26, No. 3, pp. 400-421
Posted: 15 May 2009
Christophe Van den Bulte and Yogesh V. Joshi
University of Pennsylvania - Marketing Department and University of Maryland - Department of Marketing

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asymmetric influence, diffusion of innovations, innovation, market segments, social contagion, social structure

18.

A Theory of Combative Advertising

Marketing Science, Vol. 28, No. 1, pp. 1-19, 2009
Posted: 14 May 2009
Yuxin Chen, Yogesh V. Joshi, Jagmohan S. Raju and Z. John Zhang
New York University (NYU) - Department of Marketing, University of Maryland - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School - Department of Marketing

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advertising, persuasion, game theory, competitive strategy, prisoner's dilemma, preference shifts