Yogesh V. Joshi

University of Maryland - Department of Marketing

Assistant Professor

College Park, MD 20742

United States

SCHOLARLY PAPERS

14

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2,701

CITATIONS
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Top 27,039

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9

Scholarly Papers (14)

1.

Putting One-to-One Marketing to Work: Personalization, Customization and Choice

Marketing Letters, 2008
Number of pages: 25 Posted: 14 Apr 2008 Last Revised: 04 Apr 2012
University of Wisconsin - Madison - Department of Marketing, University of Pennsylvania - The Wharton School, New York University (NYU) - Leonard N. Stern School of Business, University of Houston, University of Pennsylvania - Marketing Department, New York University (NYU) - Department of Information, Operations, and Management Sciences, University of Maryland - Department of Marketing, Georgia State University, University of Connecticut School of Business, Tuck School of Business at Dartmouth, City University of New York, CUNY Baruch College, Zicklin School of Business, Guanghua School of Management, University of Houston - C.T. Bauer College of Business, Northwestern University - Integrated Marketing Communications Program and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 734 (23,512)
Citation 9

Abstract:

one-to-one marketing, CRM, customization, choice

Identity Signaling with Social Capital: A Model of Symbolic Consumption

Johnson School Research Paper Series No. 27-2011
Number of pages: 43 Posted: 10 May 2011
Jonah A. Berger, Benjamin Ho and Yogesh V. Joshi
University of Pennsylvania - Marketing Department, Cornell University - Samuel Curtis Johnson Graduate School of Management and University of Maryland - Department of Marketing
Downloads 339 (68,833)

Abstract:

Social identity, social influence, contagion, conspicuous consumption, fads, fashion, economic models, signaling models, game theory

Identity Signaling with Social Capital: A Model of Symbolic Consumption

Number of pages: 42 Posted: 04 May 2011
Jonah A. Berger, Benjamin Ho and Yogesh V. Joshi
University of Pennsylvania - Marketing Department, Cornell University - Samuel Curtis Johnson Graduate School of Management and University of Maryland - Department of Marketing
Downloads 254 (95,025)

Abstract:

social identity, social influence, contagion, conspicuous consumption, fads, fashion, economic models, signaling models, game theory

3.

Automatic Classification of Social Media Messaging Using Multi-Dimensional Sentiment Analysis and Crowdsourcing

Number of pages: 10 Posted: 05 Apr 2013
Radu Machedon, William M. Rand and Yogesh V. Joshi
University of Maryland, College Park, University of Maryland and University of Maryland - Department of Marketing
Downloads 247 (76,176)

Abstract:

Social Media, Machine Learning, Sentiment Analysis, Informativity, Transformativity, Persuasiveness, Advertising

4.

Underpromising and Overdelivering: Strategic Implications of Word of Mouth

Robert H. Smith School Research Paper No. RHS-06-142
Number of pages: 40 Posted: 19 Oct 2011 Last Revised: 27 Mar 2012
Yogesh V. Joshi and Andres Musalem
University of Maryland - Department of Marketing and Universidad de Chile
Downloads 203 (103,549)

Abstract:

managing expectations, experience goods, word of mouth, disconfirmation, game theory, signaling, behavioral industrial organization

5.

Improving Pre-Launch Diffusion Forecasts: Using Synthetic Networks as Simulated Priors

Journal of Marketing Research (2013), Robert H. Smith School Research Paper
Number of pages: 78 Posted: 20 Nov 2013
Michael Trusov, William M. Rand and Yogesh V. Joshi
University of Maryland - Robert H. Smith School of Business, University of Maryland and University of Maryland - Department of Marketing
Downloads 142 (137,343)

Abstract:

agent-based models, complex systems, Bayesian inference, consumer networks, diffusion, pre-launch foecasts

6.

Turf Wars: Product Line Strategies in Markets with Preference Based Segmentation

Robert H. Smith School Research Paper No. RHS-06-149
Number of pages: 47 Posted: 24 Feb 2013 Last Revised: 29 May 2013
Yogesh V. Joshi, David Reibstein and Z. John Zhang
University of Maryland - Department of Marketing, Marketing Science Institute and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 120 (137,343)

Abstract:

product line strategy, differentiation, multi-product competition, game theory

7.

Word of Mouth Bias and Optimal Communication Strategies

Robert H. Smith School Research Paper No. RHS-06-150
Number of pages: 39 Posted: 24 Feb 2013 Last Revised: 25 Apr 2014
Yogesh V. Joshi and Andres Musalem
University of Maryland - Department of Marketing and Universidad de Chile
Downloads 110 (170,232)

Abstract:

experience goods, word of mouth, bias, game theory, signaling, behavioral industrial organization

8.

Influence in Microblogs: Impact of User Behavior on Diffusion and Engagement

Robert H. Smith School Research Paper
Number of pages: 41 Posted: 13 Jan 2014
University of Maryland - Decision and Information Technologies Department, University of Maryland - Department of Marketing, University of Maryland and University of Maryland - Decision and Information Technologies Department
Downloads 82 (193,831)

Abstract:

Big Data, Social Media, Microblogs, Influence, Diffusion of Information, Count Models, Hurdle Models

9.

Co-Investment Network Dynamics in Crowdfunded Ventures

Robert H. Smith School Research Paper No. RHS 2657674
Number of pages: 45 Posted: 10 Sep 2015
Bocconi University - Department of Marketing, University of Maryland - Robert H. Smith School of Business, University of Maryland - Robert H. Smith School of Business, University of Maryland - Department of Marketing and Universidad Adolfo Ibanez, Santiago (Chile)
Downloads 25 (202,859)

Abstract:

Crowdfunding, Investments, Dynamic Networks, Social Networks, Herding, Network Metrics

10.

Social Tags and Brand Maps

Robert H. Smith School Research Paper No. RHS 2722740
Number of pages: 64 Posted: 27 Jan 2016
Hyoryung Nam, Yogesh V. Joshi and P.K. Kannan
University of Washington, Bothell, University of Maryland - Department of Marketing and University of Maryland - Robert H. Smith School of Business
Downloads 0 (278,066)

Abstract:

Social Tags, User Generated Content, Brand Maps, Concept Maps, Consumer Associative Networks, Social Brand Metrics, Brand Management

11.

How Much Should You Invest in Each Customer Relationship? A Competitive Strategic Approach

Marketing Science, Articles in Advance, 2008
Posted: 19 May 2009
Andres Musalem and Yogesh V. Joshi
Universidad de Chile and University of Maryland - Department of Marketing

Abstract:

Customer relationship management, competitive strategy, game theory, customer lifetime value, customer equity, customer acquisition, customer development, customer retention, services marketing, relationship marketing

12.

Optimal Entry Timing in Markets with Social Influence

Management Science, Vol. 55, No. 6, pp. 926–939, June 2009,
Posted: 19 May 2009 Last Revised: 05 Apr 2012
Yogesh V. Joshi, David Reibstein and Z. John Zhang
University of Maryland - Department of Marketing, Marketing Science Institute and University of Pennsylvania - The Wharton School - Department of Marketing

Abstract:

market entry, social influence, optimal timing, brand extension

13.

New Product Diffusion with Independents and Imitators

Marketing Science, Vol. 26, No. 3, pp. 400-421
Posted: 15 May 2009
Christophe Van den Bulte and Yogesh V. Joshi
University of Pennsylvania - Marketing Department and University of Maryland - Department of Marketing

Abstract:

asymmetric influence, diffusion of innovations, innovation, market segments, social contagion, social structure

14.

A Theory of Combative Advertising

Marketing Science, Vol. 28, No. 1, pp. 1-19, 2009
Posted: 14 May 2009
Yuxin Chen, Yogesh V. Joshi, Jagmohan S. Raju and Z. John Zhang
New York University (NYU) - Department of Marketing, University of Maryland - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School - Department of Marketing

Abstract:

advertising, persuasion, game theory, competitive strategy, prisoner's dilemma, preference shifts