Harvir S. Bansal

Wilfrid Laurier University - School of Business & Economics

Associate Professor

Waterloo, Ontario N2L 3C5

Canada

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Scholarly Papers (1)

1.

Relating E-Satisfaction to Behavorial Outcomes: An Empirical Study

Journal of Services Marketing, Vol. 18, No. 4, pp. 290-303
Posted: 28 Oct 2003 Last Revised: 02 May 2011
Wilfrid Laurier University - School of Business & Economics, Wilfrid Laurier University - School of Business & Economics, Darden School of Business University of Virginia and Goizueta Business School

Abstract:

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e-satisfaction, customer loyalty, customer retention, leading indicators