Robert P. Rooderkerk

Rotterdam School of Management, Erasmus University

Associate Professor of Operations Management

P.O. Box 1738

Room T08-21

3000 DR Rotterdam, 3000 DR

Netherlands

http://www.rsm.nl/people/robert-rooderkerk/

SCHOLARLY PAPERS

7

DOWNLOADS

645

SSRN CITATIONS
Rank 40,668

SSRN RANKINGS

Top 40,668

in Total Papers Citations

3

CROSSREF CITATIONS

10

Scholarly Papers (7)

1.
Downloads 305 ( 99,942)

Optimizing Retail Assortments

Marketing Science, May 2013
Number of pages: 73 Posted: 29 Jun 2013
Robert P. Rooderkerk, Harald J. van Heerde and Tammo H.A. Bijmolt
Rotterdam School of Management, Erasmus University, Massey University - Dept of Communication, Journalism & Marketing and University of Groningen - Department of Marketing & Marketing Research
Downloads 305 (99,401)

Abstract:

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retail assortments, optimization, product attributes, substitution, similarity, endogeneity, heuristics, micromarketing, pricing, hierarchical bayes, Gibbs sampling

Optimizing Retail Assortments

Marketing Science, Vol. 32, No. 5, 2013; pp. 699-715; DOI: 10.1287/mksc.2013.0800
Posted: 13 Nov 2013
Robert P. Rooderkerk, Harald J. van Heerde and Tammo H.A. Bijmolt
Rotterdam School of Management, Erasmus University, Massey University - Dept of Communication, Journalism & Marketing and University of Groningen - Department of Marketing & Marketing Research

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retail assortments, optimization, product attributes, substitution, similarity, endogeneity, heuristics, micromarketing, pricing, hierarchical Bayes, Gibbs sampling

2.

Incorporating Context Effects into a Choice Model

Journal of Marketing Research, 2010
Number of pages: 54 Posted: 29 Jun 2013
Robert P. Rooderkerk, Harald J. van Heerde and Tammo H.A. Bijmolt
Rotterdam School of Management, Erasmus University, Massey University - Dept of Communication, Journalism & Marketing and University of Groningen - Department of Marketing & Marketing Research
Downloads 93 (280,556)

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context effects, behavioral decision making, choice models, hierarchical bayes, product line design

3.

Empirical Models of Manufacturer-Retailer Interaction: A Review and Agenda for Future Research

Marketing Letters, Vol. 21, No. 3, pp. 273-285, 2010 , Tuck School of Business Working Paper No. 2465625
Number of pages: 21 Posted: 14 Jul 2014
Dartmouth College - Tuck School of Business, University of Pennsylvania - Marketing Department, Drexel University, Northwestern University - Department of Marketing, Rotterdam School of Management, Erasmus University, Yale School of Management, University of California, San Diego (UCSD) - Rady School of Management and University of Maryland - Robert H. Smith School of Business
Downloads 67 (340,380)
Citation 3

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channel power, vertical strategic interaction, channel profit, trade promotions, private label

4.

Omnichannel Fulfillment Dilemmas: Customer Preferences and Manager Perceptions

Number of pages: 47 Posted: 26 Jun 2019
Santiago Gallino, Antonio Moreno and Robert P. Rooderkerk
University of Pennsylvania - Operations, Information and Decisions Department, Harvard University - Technology & Operations Management Unit and Rotterdam School of Management, Erasmus University
Downloads 55 (375,666)

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omnichannel, marketing-operations interface, managerial biases, conjoint analysis

5.

New Product Development in an Omnichannel World

Number of pages: 26 Posted: 16 Jun 2019
Robert P. Rooderkerk and Santiago Gallino
Rotterdam School of Management, Erasmus University and University of Pennsylvania - Operations, Information and Decisions Department
Downloads 46 (405,938)

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6.

Robust Optimization of the 0-1 Knapsack Problem - Balancing Risk and Return in Assortment Optimization

Forthcoming at the European Journal of Operational Research
Number of pages: 42 Posted: 13 Oct 2015
Robert P. Rooderkerk and Harald J. van Heerde
Rotterdam School of Management, Erasmus University and Massey University - Dept of Communication, Journalism & Marketing
Downloads 42 (420,698)

Abstract:

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Retailing, Assortments, Risk-Return, Efficient Frontier, Robust Optimization, Knapsack Problem

7.

No Comment?! The Drivers of Reactions to Online Posts in Professional Groups

Journal of Interactive Marketing, Forthcoming
Number of pages: 46 Posted: 14 Jul 2014 Last Revised: 19 Feb 2016
Robert P. Rooderkerk and Koen Pauwels
Rotterdam School of Management, Erasmus University and Ozyegin University
Downloads 37 (440,769)

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social media, online discussion forum, count data, content analysis, B2B