Robert P. Rooderkerk

Rotterdam School of Management, Erasmus University

Associate Professor of Operations Management

P.O. Box 1738

Room T08-21

3000 DR Rotterdam, 3000 DR

Netherlands

http://www.rsm.nl/people/robert-rooderkerk/

  • Rotterdam School of Management, Erasmus University

SCHOLARLY PAPERS

8

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771

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8

CROSSREF CITATIONS

11

Scholarly Papers (8)

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1.

Optimizing Retail Assortments

Downloads 311 (100,896)
Citation 2

Optimizing Retail Assortments

Marketing Science, May 2013
Number of pages: 73 Posted: 29 Jun 2013
Robert P. Rooderkerk, Harald J. van Heerde and Tammo H.A. Bijmolt
Rotterdam School of Management, Erasmus University, Massey University - Dept of Communication, Journalism & Marketing and University of Groningen - Department of Marketing & Marketing Research
Downloads 311 (100,318)
Citation 2

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retail assortments, optimization, product attributes, substitution, similarity, endogeneity, heuristics, micromarketing, pricing, hierarchical bayes, Gibbs sampling

Optimizing Retail Assortments

Marketing Science, Vol. 32, No. 5, 2013; pp. 699-715; DOI: 10.1287/mksc.2013.0800
Posted: 13 Nov 2013
Robert P. Rooderkerk, Harald J. van Heerde and Tammo H.A. Bijmolt
Rotterdam School of Management, Erasmus University, Massey University - Dept of Communication, Journalism & Marketing and University of Groningen - Department of Marketing & Marketing Research

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retail assortments, optimization, product attributes, substitution, similarity, endogeneity, heuristics, micromarketing, pricing, hierarchical Bayes, Gibbs sampling

2.

Incorporating Context Effects into a Choice Model

Journal of Marketing Research, 2010
Number of pages: 54 Posted: 29 Jun 2013
Robert P. Rooderkerk, Harald J. van Heerde and Tammo H.A. Bijmolt
Rotterdam School of Management, Erasmus University, Massey University - Dept of Communication, Journalism & Marketing and University of Groningen - Department of Marketing & Marketing Research
Downloads 94 (286,604)
Citation 1

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context effects, behavioral decision making, choice models, hierarchical bayes, product line design

3.

Omnichannel Fulfillment Dilemmas: Customer Preferences and Manager Perceptions

Number of pages: 47 Posted: 26 Jun 2019
Santiago Gallino, Antonio Moreno and Robert P. Rooderkerk
University of Pennsylvania - Operations, Information and Decisions Department, Harvard University - Technology & Operations Management Unit and Rotterdam School of Management, Erasmus University
Downloads 92 (290,533)
Citation 2

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omnichannel, marketing-operations interface, managerial biases, conjoint analysis

4.

New Product Development in an Omnichannel World

Number of pages: 26 Posted: 16 Jun 2019
Robert P. Rooderkerk and Santiago Gallino
Rotterdam School of Management, Erasmus University and University of Pennsylvania - Operations, Information and Decisions Department
Downloads 84 (307,560)
Citation 2

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5.

Empirical Models of Manufacturer-Retailer Interaction: A Review and Agenda for Future Research

Marketing Letters, Vol. 21, No. 3, pp. 273-285, 2010 , Tuck School of Business Working Paper No. 2465625
Number of pages: 21 Posted: 14 Jul 2014
Kusum L. Ailawadi, Eric Bradlow, Michaela Draganska, Vincent R. Nijs, Robert P. Rooderkerk, K. Sudhir, Kenneth C. Wilbur and Jie Zhang
Dartmouth College - Tuck School of Business, University of Pennsylvania - Marketing Department, Drexel University, Northwestern University - Department of Marketing, Rotterdam School of Management, Erasmus University, Yale School of Management, University of California, San Diego (UCSD) - Rady School of Management and University of Maryland - Robert H. Smith School of Business
Downloads 69 (344,362)
Citation 3

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channel power, vertical strategic interaction, channel profit, trade promotions, private label

6.

Robust Optimization of the 0-1 Knapsack Problem - Balancing Risk and Return in Assortment Optimization

Forthcoming at the European Journal of Operational Research
Number of pages: 42 Posted: 13 Oct 2015
Robert P. Rooderkerk and Harald J. van Heerde
Rotterdam School of Management, Erasmus University and Massey University - Dept of Communication, Journalism & Marketing
Downloads 45 (420,875)

Abstract:

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Retailing, Assortments, Risk-Return, Efficient Frontier, Robust Optimization, Knapsack Problem

7.

No Comment?! The Drivers of Reactions to Online Posts in Professional Groups

Journal of Interactive Marketing, Forthcoming
Number of pages: 46 Posted: 14 Jul 2014 Last Revised: 19 Feb 2016
Robert P. Rooderkerk and Koen Pauwels
Rotterdam School of Management, Erasmus University and Ozyegin University
Downloads 39 (444,724)

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social media, online discussion forum, count data, content analysis, B2B

8.

Challenges at the Marketing–Operations Interface in Omni-Channel Retail Environments

Journal of Business Research, Forthcoming
Number of pages: 42 Posted: 22 Nov 2019
Tammo H.A. Bijmolt, Manda Broekhuis, Sander de Leeuw, Christian Hirche, Robert P. Rooderkerk, Rui Sousa and Stuart X. Zhu
University of Groningen - Department of Marketing & Marketing Research, affiliation not provided to SSRN, VU University Amsterdam, affiliation not provided to SSRN, Rotterdam School of Management, Erasmus University, Catholic University of Portugal (Porto) and affiliation not provided to SSRN
Downloads 37 (453,025)

Abstract:

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marketing-operations interface; customer journey; product flow; omni-channel; digital business models; assortment planning; inventory control; distribution; delivery; product returns