Author Page for Robert P. Rooderkerk

Optimizing Retail Assortments

Marketing Science, May 2013

Number of pages: 73 Posted: 29 Jun 2013

Robert P. Rooderkerk, Harald J. van Heerde and Tammo H.A. Bijmolt

Rotterdam School of Management, Erasmus University, Massey University - Dept of Communication, Journalism & Marketing and University of Groningen - Department of Marketing & Marketing Research

Downloads 339 (108,891)

Citation 4

Abstract:

Optimizing Retail Assortments

Marketing Science, Vol. 32, No. 5, 2013; pp. 699-715; DOI: 10.1287/mksc.2013.0800

Posted: 13 Nov 2013

Robert P. Rooderkerk, Harald J. van Heerde and Tammo H.A. Bijmolt

Rotterdam School of Management, Erasmus University, Massey University - Dept of Communication, Journalism & Marketing and University of Groningen - Department of Marketing & Marketing Research

Abstract:

2.

New Product Development in an Omnichannel World

Number of pages: 26 Posted: 16 Jun 2019

Robert P. Rooderkerk and Santiago Gallino

Rotterdam School of Management, Erasmus University and University of Pennsylvania - Operations, Information and Decisions Department

Downloads 303 (123,734)

Citation 2

Abstract:

3.

Omnichannel Fulfillment Dilemmas: Customer Preferences and Manager Perceptions

Number of pages: 47 Posted: 26 Jun 2019

Santiago Gallino, Antonio Moreno and Robert P. Rooderkerk

University of Pennsylvania - Operations, Information and Decisions Department, Harvard University - Technology & Operations Management Unit and Rotterdam School of Management, Erasmus University

Downloads 226 (166,264)

Citation 2

Abstract:

4.

Retail Analytics: The Quest for Actionable Insights from Big Data on Consumer Behavior and Operational Execution

Chicago Booth Research Paper No. 21-18

Number of pages: 47 Posted: 24 Jun 2021

Robert P. Rooderkerk, Nicole DeHoratius and Andres Musalem

Rotterdam School of Management, Erasmus University, University of Chicago - Booth School of Business and Universidad de Chile

Downloads 115 (292,588)

Abstract:

5.

Incorporating Context Effects into a Choice Model

Journal of Marketing Research, 2010

Number of pages: 54 Posted: 29 Jun 2013

Robert P. Rooderkerk, Harald J. van Heerde and Tammo H.A. Bijmolt

Rotterdam School of Management, Erasmus University, Massey University - Dept of Communication, Journalism & Marketing and University of Groningen - Department of Marketing & Marketing Research

Downloads 101 (319,877)

Citation 3

Abstract:

6.

Challenges at the Marketing–Operations Interface in Omni-Channel Retail Environments

Journal of Business Research, Forthcoming

Number of pages: 42 Posted: 22 Nov 2019

Tammo H.A. Bijmolt, Manda Broekhuis, Sander de Leeuw, Christian Hirche, Robert P. Rooderkerk, Rui Sousa and Stuart X. Zhu

University of Groningen - Department of Marketing & Marketing Research, affiliation not provided to SSRN, VU University Amsterdam, affiliation not provided to SSRN, Rotterdam School of Management, Erasmus University, Catholic University of Portugal (Porto) and affiliation not provided to SSRN

Downloads 73 (389,353)

Citation 1

Abstract:

7.

Empirical Models of Manufacturer-Retailer Interaction: A Review and Agenda for Future Research

Marketing Letters, Vol. 21, No. 3, pp. 273-285, 2010 , Tuck School of Business Working Paper No. 2465625

Number of pages: 21 Posted: 14 Jul 2014

Kusum L. Ailawadi, Eric Bradlow, Michaela Draganska, Vincent R. Nijs, Robert P. Rooderkerk, K. Sudhir, Kenneth C. Wilbur and Jie Zhang

Dartmouth College - Tuck School of Business, University of Pennsylvania - Marketing Department, Drexel University, Northwestern University - Department of Marketing, Rotterdam School of Management, Erasmus University, Yale School of Management, University of California, San Diego (UCSD) - Rady School of Management and University of Maryland - Robert H. Smith School of Business

Downloads 73 (389,353)

Citation 3

Abstract:

8.

Robust Optimization of the 0-1 Knapsack Problem - Balancing Risk and Return in Assortment Optimization

Forthcoming at the European Journal of Operational Research

Number of pages: 42 Posted: 13 Oct 2015

Robert P. Rooderkerk and Harald J. van Heerde

Rotterdam School of Management, Erasmus University and Massey University - Dept of Communication, Journalism & Marketing

Downloads 59 (434,937)

Abstract:

9.

No Comment?! The Drivers of Reactions to Online Posts in Professional Groups

Journal of Interactive Marketing, Forthcoming

Number of pages: 46 Posted: 14 Jul 2014 Last Revised: 19 Feb 2016

Robert P. Rooderkerk and Koen Pauwels

Rotterdam School of Management, Erasmus University and Ozyegin University

Downloads 47 (480,912)

Citation 2

Robert P. Rooderkerk

Rotterdam School of Management, Erasmus University

Associate Professor of Operations Management

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Scholarly Papers (9)

Optimizing Retail Assortments

Optimizing Retail Assortments

Abstract:

Optimizing Retail Assortments

Abstract:

New Product Development in an Omnichannel World

Abstract:

Omnichannel Fulfillment Dilemmas: Customer Preferences and Manager Perceptions

Abstract:

Retail Analytics: The Quest for Actionable Insights from Big Data on Consumer Behavior and Operational Execution

Abstract:

Incorporating Context Effects into a Choice Model

Abstract:

Challenges at the Marketing–Operations Interface in Omni-Channel Retail Environments

Abstract:

Empirical Models of Manufacturer-Retailer Interaction: A Review and Agenda for Future Research

Abstract:

Robust Optimization of the 0-1 Knapsack Problem - Balancing Risk and Return in Assortment Optimization

Abstract:

No Comment?! The Drivers of Reactions to Online Posts in Professional Groups

Abstract: