James Olver

College of William and Mary - Mason School of Business

P.O. Box 8795

Williamsburg, VA 23187-8795

United States

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Scholarly Papers (1)

1.

Note on Marketing Mix Models: Evaluating &Quot;Bang for the Buck&Quot;

Darden Case No. UVA-M-0339
Number of pages: 10 Posted: 05 Apr 2010
Christopher Gale, Paul Farris and James Olver
affiliation not provided to SSRN, University of Virginia - Darden School of Business and College of William and Mary - Mason School of Business
Downloads 149 (195,454)

Abstract:

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market planning, marketing management, marketing mix, marketing strategy, product management, spreadsheets