Mary Frances Luce

Duke University - Fuqua School of Business

Box 90120

Durham, NC 27708-0120

United States

SCHOLARLY PAPERS

7

DOWNLOADS

904

SSRN CITATIONS
Rank 20,823

SSRN RANKINGS

Top 20,823

in Total Papers Citations

10

CROSSREF CITATIONS

35

Scholarly Papers (7)

1.

Feeling Love and Doing More for Distant Others: Specific Positive Emotions Differentially Affect Prosocial Consumption

Journal of Marketing Research, Forthcoming
Number of pages: 55 Posted: 18 Nov 2014 Last Revised: 21 Mar 2015
Lisa A. Cavanaugh, James R. Bettman and Mary Frances Luce
University of Southern California - Marshall School of Business, Duke University - Fuqua School of Business and Duke University - Fuqua School of Business
Downloads 312 (108,818)
Citation 5

Abstract:

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Broaden-and-Build, Love, Hope, Pride, Compassion, Prosocial Behavior, Positive Emotions, Broadening

2.

Process vs. Outcome Thought Focus and Advertising

Journal of Consumer Psychology, Vol. 13, No. 3
Number of pages: 28 Posted: 22 Nov 2003
Jennifer Edson Escalas and Mary Frances Luce
Vanderbilt University - Marketing and Duke University - Fuqua School of Business
Downloads 236 (145,234)
Citation 3

Abstract:

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Thought focus, mental simulation, advertising

3.

Appraising the Appraisal-Tendency Framework

Journal of Consumer Psychology, 17(3), 169-173
Number of pages: 5 Posted: 17 Dec 2012
University of Southern California - Marshall School of Business, Duke University - Fuqua School of Business, Duke University - Fuqua School of Business and Duke University - Marketing
Downloads 182 (185,037)

Abstract:

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emotion, appraisal, appraisal tendency framework, judgment, choice, incidental emotion, integral emotion

4.

Does Load Lead to Decision Bias or are We Biased Against Load?

Number of pages: 42 Posted: 12 Feb 2008
Aimee Drolet, Mary Frances Luce and Itamar Simonson
University of California, Los Angeles (UCLA) - Marketing Area, Duke University - Fuqua School of Business and Stanford Graduate School of Business
Downloads 95 (305,125)

Abstract:

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5.

Hope, Pride, and Processing During Optimal and Nonoptimal Times of Day

EMOTION, Vol. 11, No. 1, 2011
Number of pages: 9 Posted: 23 Oct 2010 Last Revised: 21 Mar 2011
University of Southern California - Marshall School of Business, Duke University, Duke University - Fuqua School of Business and Duke University - Fuqua School of Business
Downloads 51 (427,237)

Abstract:

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emotion, cognitive processing, circadian rhythm, positive mood, hope, pride

6.

Separate Neural Mechanisms Underlie Choices and Strategic Preferences in Risky Decision Making

Neuron (2009) 62, 593–602
Number of pages: 10 Posted: 30 Apr 2014 Last Revised: 31 Dec 2016
Temple University - Department of Marketing and Supply Chain Management, Duke University - Marketing, Duke University - Fuqua School of Business, Duke University - Fuqua School of Business and Duke University - Department of Psychology and Neuroscience
Downloads 28 (529,694)
Citation 2

Abstract:

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7.

Understanding High-Stakes Consumer Decisions: Mammography Adherence Following False Alarm Test Results

Marketing Science, Vol. 22, No. 3, 2003
Posted: 01 Jan 2005
Barbara E. Kahn and Mary Frances Luce
University of Pennsylvania - Marketing Department and Duke University - Fuqua School of Business

Abstract:

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Decision making under uncertainty, value of information, screening tests, mammography, patient decision making