Yuchen Zhang

affiliation not provided to SSRN

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Scholarly Papers (1)

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Consumer Perceptions of Online Behavioral Advertising

Proceedings of the 21 st IEEE Conference on Business Informatics, July 15-17, 2019. Moscow, Russia
Number of pages: 10 Posted: 06 Jun 2019 Last Revised: 08 Jun 2019
Tobias Dehling, Yuchen Zhang and Ali Sunyaev
Karlsruhe Institute of Technology, affiliation not provided to SSRN and University of Cologne
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Abstract:

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online behavioral advertising, behavioral targeting, profiling, marketing, consumer, perception, process model, exploratory research, qualitative research