Paul E. Green

University of Pennsylvania, The Wharton School, Marketing Department (Deceased)

700 Jon M. Huntsman Hall

3730 Walnut Street

Philadelphia, PA 19104-6340

United States

SCHOLARLY PAPERS

15

DOWNLOADS

153

CITATIONS
Rank 33,345

SSRN RANKINGS

Top 33,345

in Total Papers Citations

16

Scholarly Papers (15)

1.

Synthesized Clustering a Method for Amalgamating Alternative Clustering Bases with Differential Weighting of Variables

PSYCHOMETRIKA--VOL. 49, NO. 1, 57-78
Number of pages: 22 Posted: 24 May 2016
Pennsylvania State University, Rutgers, The State University of New Jersey (Deceased), Bell Laboratories and University of Pennsylvania, The Wharton School, Marketing Department (Deceased)
Downloads 20 (518,662)

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Cluster Analysis, Variable Importance

2.

Componential Segmentation in the Analysis of Consumer Trade-Offs

Journal of Marketing Vol. 43, No. 4, pp. 83-91
Number of pages: 9 Posted: 29 Mar 2016
Paul E. Green and Wayne S. DeSarbo
University of Pennsylvania, The Wharton School, Marketing Department (Deceased) and Pennsylvania State University
Downloads 18 (530,340)
Citation 2

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3.

A New Measure of Predictor Variable Importance in Multiple Regression

Journal of Marketing Research 15(3), 356-360, 1978
Number of pages: 5 Posted: 21 Feb 2016
Wayne S. DeSarbo, Paul E. Green and J. Carroll
Pennsylvania State University, University of Pennsylvania, The Wharton School, Marketing Department (Deceased) and Rutgers, The State University of New Jersey (Deceased)
Downloads 15 (547,805)

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4.

Additive Decomposition of Perceptions Data Via Conjoint Analysis

Journal of Consumer Research, Vol. 5, No. 1, 1978
Number of pages: 9 Posted: 01 Feb 2016
Paul E. Green and Wayne S. DeSarbo
University of Pennsylvania, The Wharton School, Marketing Department (Deceased) and Pennsylvania State University
Downloads 13 (559,779)

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5.

An Alternating Least-Squares Procedure for Estimating Missing Preference Data in Product-Concept Testing

Decision Sciences, Vol. 17, No. 2, pp. 163-185, 1986
Number of pages: 23 Posted: 26 May 2016
Wayne S. DeSarbo, Paul E. Green and J. Carroll
Pennsylvania State University, University of Pennsylvania, The Wharton School, Marketing Department (Deceased) and Rutgers, The State University of New Jersey (Deceased)
Downloads 12 (566,065)

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Marketing Research, Product Design, and Statistical Techniques

6.

Estimating Choice Probabilities in Multiattribute Decision Making

The Journal of Consumer Research, Vol. 8, No. 1, pp. 76-84
Number of pages: 10 Posted: 09 May 2016
Paul E. Green, J. Carroll and Wayne S. DeSarbo
University of Pennsylvania, The Wharton School, Marketing Department (Deceased), Rutgers, The State University of New Jersey (Deceased) and Pennsylvania State University
Downloads 11 (572,203)

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7.

Choice-Constrained Conjoint Analysis

Decision Science, 15(3), 297-323
Number of pages: 27 Posted: 15 May 2016
Wayne S. DeSarbo and Paul E. Green
Pennsylvania State University and University of Pennsylvania, The Wharton School, Marketing Department (Deceased)
Downloads 10 (578,470)

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Consumer Behavior, Marketing Research, Statistical Techniques

8.

Two Models for Representing Unrestricted Choice Data

Association for Consumer Research Proceedings, 1980
Number of pages: 5 Posted: 02 May 2016
Paul E. Green and Wayne S. DeSarbo
University of Pennsylvania, The Wharton School, Marketing Department (Deceased) and Pennsylvania State University
Downloads 10 (578,470)

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9.

Reply to 'A Comment on a New Measure of Predictor Variable Importance in Multiple Regression'

Journal of Marketing Research Vol. 17, No. 1 pp. 116-118, Feb 1980
Number of pages: 4 Posted: 30 Mar 2016
Paul E. Green, J. Carroll and Wayne S. DeSarbo
University of Pennsylvania, The Wharton School, Marketing Department (Deceased), Rutgers, The State University of New Jersey (Deceased) and Pennsylvania State University
Downloads 9 (584,732)

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10.

On the Insensitivity of Brand-Choice Simulations to Attribute Importance Weights

Decision Sciences Volume 11, Issue 3, pages 439-450, 1980
Number of pages: 12 Posted: 30 Mar 2016
Paul E. Green, Wayne S. DeSarbo and Punit Kumar Kedia
University of Pennsylvania, The Wharton School, Marketing Department (Deceased), Pennsylvania State University and University of Pennsylvania
Downloads 9 (584,732)

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Attitude Theory, Consumer Behavior, Marketing Research, Utility Theory

11.

Hierarchical Model Testing in Conjoint Analysis

Advances in Consumer Research Vol. 7 Issue 1, p688-691
Number of pages: 4 Posted: 29 Mar 2016
J. Carroll, Paul E. Green and Wayne S. DeSarbo
Rutgers, The State University of New Jersey (Deceased), University of Pennsylvania, The Wharton School, Marketing Department (Deceased) and Pennsylvania State University
Downloads 7 (597,479)

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12.

Optimizing the Allocation of a Fixed Resource: A Simple Model and Its Experimental Test

Journal of Marketing, 43(1), 51-57, 1979
Number of pages: 7 Posted: 21 Feb 2016
J. Carroll, Paul E. Green and Wayne S. DeSarbo
Rutgers, The State University of New Jersey (Deceased), University of Pennsylvania, The Wharton School, Marketing Department (Deceased) and Pennsylvania State University
Downloads 7 (597,479)

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13.

Reply to: 'On the Sensitivity of Brand Choice Simulations to Attribute Importance Weights'

Decision Sciences 12(3) pp 517-521
Number of pages: 5 Posted: 09 May 2016
Paul E. Green, Wayne S. DeSarbo and Punit Kumar Kedia
University of Pennsylvania, The Wharton School, Marketing Department (Deceased), Pennsylvania State University and University of Pennsylvania
Downloads 6 (604,068)

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Attitude Theory, Decision Processes, Marketing Research, and Simulation

14.

Incorporating Group-Level Similarity Judgments in Conjoint Analysis

Journal of Consumer Research, Vol. 5, No. 3, 1978, pp. 187-193
Number of pages: 8 Posted: 06 Feb 2016
Paul E. Green, Vithala R. Rao and Wayne S. DeSarbo
University of Pennsylvania, The Wharton School, Marketing Department (Deceased), Cornell University - Samuel Curtis Johnson Graduate School of Management and Pennsylvania State University
Downloads 6 (604,068)

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15.

Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs

Marketing Science 15:2 , 173-191
Posted: 08 Jun 2016
University of Michigan, Stephen M. Ross School of Business, Pennsylvania State University, University of Pennsylvania, The Wharton School, Marketing Department (Deceased) and Massey University - School of Economics and Finance

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consumer preferences, multi-attributed models, consumer research