Zhiyong Li

State Key Laboratory of Media Convergence and Communication

No.1 Dingfuzhuang East Street Chaoyang District

Beijing, 100024

China

School of Economics and Management, Communication University of China

No.1 Dingfuzhuang East Street Chaoyang District

Beijing, 100024

China

SCHOLARLY PAPERS

6

DOWNLOADS

398

SSRN CITATIONS

1

CROSSREF CITATIONS

0

Ideas:
“  I am interesting in the following topics: Economics of Information Systems: platforms economics, cloud computing; Information Systems—Operations Interface: channel coordination; Information Systems—Marketing Interface: behavior-based price discrimination.  ”

Scholarly Papers (6)

1.

Managing Online Piracy in Platform: Pricing and Platform Protection

Number of pages: 34 Posted: 05 Jun 2020
State Key Laboratory of Media Convergence and Communication, Tianjin UniversityTianjin University - College of Management and Economics, Tianjin University - College of Management and Economics and University of Washington - Michael G. Foster School of Business
Downloads 114 (303,292)

Abstract:

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Platform Protection, Piracy, Information Goods, Pricing, Deterrent Enforcement, Platform Ecosystem

2.

Optimal Revenue Model of a Social Networking Service: Ad-Sponsored, Subscription-Based, or Hybrid?

Number of pages: 46 Posted: 04 Dec 2020
State Key Laboratory of Media Convergence and Communication, affiliation not provided to SSRN, Tianjin UniversityTianjin University - College of Management and Economics and Tianjin University - College of Management and Economics
Downloads 109 (311,035)

Abstract:

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two-sided markets; subscription strategy; advertising strategy; social networking services; versioning strategy

3.

User-Generated Content Regulation for Mixed Two-Sided Platforms

Number of pages: 43 Posted: 02 Aug 2021
Tianjin UniversityTianjin University - College of Management and Economics, Tianjin University, State Key Laboratory of Media Convergence and Communication and University of Washington - Michael G. Foster School of Business
Downloads 61 (441,565)

Abstract:

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platform regulation, mixed two-sided markets, revenue model, advertising, agency model, economic modeling

4.

Effects of Platform Protection in a Duopoly in the Presence of Asymmetric Information and User Security Preference

Number of pages: 30 Posted: 13 Apr 2020
State Key Laboratory of Media Convergence and Communication, Tianjin UniversityTianjin University - College of Management and Economics and Tianjin University - College of Management and Economics
Downloads 58 (448,777)

Abstract:

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Platform Protection, Pricing, Information, Security Preference

5.

Advertising or Brokerage Model for Social Platforms With a Commerce Feature

Number of pages: 26 Posted: 06 Apr 2020
Tianjin UniversityTianjin University - College of Management and Economics, affiliation not provided to SSRN, State Key Laboratory of Media Convergence and Communication and Tianjin University - College of Management and Economics
Downloads 48 (487,883)
Citation 1

Abstract:

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Social Platform, Commerce Feature, Advertising, Brokerage, Two-Sided Market

6.

Optimal Design of “Free” Content Provision for Online Platforms: Impacts of Advertising and Network Effects

Number of pages: 30 Posted: 18 Oct 2021
Tianjin UniversityTianjin University - College of Management and Economics, affiliation not provided to SSRN, State Key Laboratory of Media Convergence and Communication, University of Minnesota - Duluth - Labovitz School of Business and Economics (LSBE) and University of Washington - Michael G. Foster School of Business
Downloads 8 (741,560)

Abstract:

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hybrid trial; online content; content provision strategy; advertising; subscriptions