Sheryl E. Kimes

Cornell University - School of Hotel Administration

348 Statler Hall

Ithaca, NY 14853-6902

United States

SCHOLARLY PAPERS

2

DOWNLOADS
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CITATIONS

2

Scholarly Papers (2)

1.

Daily Deal Fatigue or Unabated Enthusiasm? A Study of Consumer Perceptions of Daily Deal Promotions

Number of pages: 27 Posted: 13 Sep 2011 Last Revised: 26 Sep 2011
Utpal M. Dholakia and Sheryl E. Kimes
Rice University - Jesse H. Jones Graduate School of Business and Cornell University - School of Hotel Administration
Downloads 2,054 (4,646)
Citation 1

Abstract:

daily deals, consumer perceptions, Groupon, LivingSocial, price promotion, price sensitivity, marketing strategy

2.

Customer Response to Restaurant Daily Deals

Number of pages: 32 Posted: 12 Sep 2011 Last Revised: 30 Sep 2011
Sheryl E. Kimes and Utpal M. Dholakia
Cornell University - School of Hotel Administration and Rice University - Jesse H. Jones Graduate School of Business
Downloads 719 (23,121)
Citation 1

Abstract:

Daily Deals, Restaurants, Revenue Management, Groupon, Restaurants.com, OpenTable