Raghu Bommaraju

Bharath University

173 agharam road

salaiyur

Chennai, 600073

India

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Managing Laggards: The Importance of a Deep Sales Bench

Journal of Marketing Research, 56 (4), 652-665 (2019)

Number of pages: 41 Posted: 11 Jul 2019

Jeffrey Boichuk, Raghu Bommaraju, Michael Ahearne, Florian Kraus and Thomas J. Steenburgh

University of Virginia - McIntire School of Commerce, Bharath University, University of Houston - C.T. Bauer College of Business, University of Mannheim and University of Virginia - Darden Graduate School of Business

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