Neveen Awad

Stephen M. Ross School of Business at the University of Michigan

701 Tappan Street

Ann Arbor, MI MI 48109

United States

SCHOLARLY PAPERS

2

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CITATIONS
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4

Scholarly Papers (2)

1.

The Consumer Online Purchase Decision: A Model of Consideration Set Formation and Buyer Conversion Rate Across Market Leaders and Market Followers

Number of pages: 21 Posted: 08 Jan 2004
Stephen M. Ross School of Business at the University of Michigan, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and University of Michigan, Stephen M. Ross School of Business
Downloads 953 (17,723)

Abstract:

Consumer search costs, competition, consideration set formation, empirical, survey

2.

Using Online Reviews as a Proxy of Word-of-Mouth for Motion Picture Revenue Forecasting

Number of pages: 34 Posted: 18 Nov 2004
Boston University, Questrom School of Business - Department of Information Systems, Stephen M. Ross School of Business at the University of Michigan and Chinese University of Hong Kong
Downloads 778 (21,662)
Citation 4

Abstract:

Online reviews, motion pictures, revenue forecasting, diffusion models