Ana Martinovici

Erasmus University Rotterdam (EUR) - Department of Marketing Management

3000 DR Rotterdam

Netherlands

Other Papers (1)

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1.

Eye-Movements, Attention, and Utility Accumulation During Brand Choice

Posted: 15 Jun 2019
F. G. M. (Rik) Pieters, Tulin Erdem and Ana Martinovici
Tilburg University, CentER, New York University (NYU) - Leonard N. Stern School of Business and Erasmus University Rotterdam (EUR) - Department of Marketing Management

Abstract:

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Attention and Brand Choice, Complex Decision-Making, Utility Accumulation, Eye-Tracking