Rosanna Garcia

Northeastern University - Marketing Area

Boston, MA 02115

United States

SCHOLARLY PAPERS

2

DOWNLOADS

196

SSRN CITATIONS

1

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Improving Diffusion Forecasts Using Social Interactions Data

Number of pages: 45 Posted: 08 Sep 2011
Olivier Toubia, Jacob Goldenberg and Rosanna Garcia
Columbia Business School - Marketing, Hebrew University of Jerusalem - Jerusalem School of Business Administration and Northeastern University - Marketing Area
Downloads 132 (224,908)

Abstract:

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diffusion models, forecasting, innovations, measurement, social networks

2.

Electronic Companion for: 'Improving Penetration Forecasts Using Social Interactions Data'

Number of pages: 9 Posted: 19 Jan 2014
Olivier Toubia, Jacob Goldenberg and Rosanna Garcia
Columbia Business School - Marketing, Hebrew University of Jerusalem - Jerusalem School of Business Administration and Northeastern University - Marketing Area
Downloads 64 (357,802)
Citation 1

Abstract:

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diffusion models, forecasting, social interactions