Koushyar Rajavi

affiliation not provided to SSRN

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Scholarly Papers (1)

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How Does Web Personalization Create Value? Lower Cash Flow Volatility or Enhanced Cash Flows

Kenan Institute of Private Enterprise Research Paper No. 19-21
Number of pages: 46 Posted: 10 Jun 2019
Kartik Kalaignanam, Tarun Kushwaha and Koushyar Rajavi
Moore School of Business (University of South Carolina), University of North Carolina Kenan-Flagler Business School and affiliation not provided to SSRN
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Abstract:

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web personalization, retail strategy, cash flow volatility, price premium, market-to-book ratio, marketing-finance interface