Bruce McColl

University of South Australia - Ehrenberg Bass Institute of Marketing Science

37-44 North Terrace, City West Campus

Adelaide, South Australia 5001

Australia

  • University of South Australia - Ehrenberg Bass Institute of Marketing Science

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Fundamental Basket Size Patterns and Their Relation to Retailer Performance

Number of pages: 33 Posted: 13 Jun 2019
James Martin, Magda Nenycz-Thiel, John Dawes, Arry Tanusondjaja, Justin Cohen and Bruce McColl
University of South Australia - Ehrenberg Bass Institute of Marketing Science, University of South Australia - Ehrenberg Bass Institute of Marketing Science, University of South Australia - Ehrenberg-Bass Institute, University of South Australia - Ehrenberg-Bass Institute, University of South Australia - Ehrenberg-Bass Institute and University of South Australia - Ehrenberg Bass Institute of Marketing Science
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Abstract:

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Shopper Behavior, Shopping Baskets, Retailing