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Owais Yousuf

Karachi University Business School

Karachi

Pakistan

  • Karachi University Business School

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The Influence of Brand Equity on Consumer Responses: Evidence from a Clothing Brand of Pakistan

Number of pages: 22 Posted: 09 Jun 2019 Last Revised: 10 May 2022
Owais Yousuf and Danish Ahmed Siddiqui
Karachi University Business School and University of Karachi - Karachi University Business School
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Abstract:

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Consumer-based brand equity, Consumer responses, Consumers, Brand equity, Khadi, Pakistan, SEM, Karachi, CFA